Creative direction across both motion + stills for this campaign — overseeing green screen production while simultaneously running photo capture to keep the visual language cohesive across every asset.
Model @coura_sasha for @shein_us
Running two units with a small team isn’t easy but my producer made it possible @nicolelholmes while she was handeling the other unit with @scotlouie on the other stage!
I'm beginning to share more about my journey to becoming a creative director in the fashion industry, focusing on both photo and video. Initially, I worked strictly as a photographer, but about 10 years into my 15-year career, I discovered my true passion for creative direction.
During every photo test shoot I shor and produced, I ensured a cinematographer was present so I could direct the video aspect as well. This experience marked my transition into the world of creative direction.
I appreciate everyone who has been part of this journey or has followed my progress. Thank you!
