From Paris with Love:
A great South African takeover during Paris Fashion Week as we launched our Spring-Summer 25/25 Collection
We were honoured to have our legend uMama @yvonne_chakachaka open the show, as well as our showcase music curated by @zawadiyamungu_
To see our patrons from across the world come celebrate with us was quite a humbling experience. Special shout out to @brutalfruitza as our drinks partner who got the drinks flowing all day, as well as creating a beautiful moment with some of our models from Africa and the Globe.
#MAXHOSA
#MAXHOSAinParis
#BrutalFruit
#HappinessisthenewLuxury
This Mother’s Day, we celebrate, honour and wrap our Mothers in love. We give thanks to the women who have sacrificed for us and embodied the true spirit of giving.
For the greatest gift we can offer our Mothers is gratitude.
To our Mothers:
With your patience, you have built us up, and with your strength, you continue to protect us.
With this shawl, we wrap you in love, may it always remind you of the gratitude and love we carry for you.
Happy Mother’s Day.
#WrappedinLove
#MothersDay
#MaXhosa
SIYIKULTURE AW26:
The #MAXHOSA AW26 collection at Paris Fashion Week®️.
This the full show of our preview collection titled SIYI’KULTURE in Paris, a blend of many cultural and subcultural references from mainly South Africa and some parts of the African continent. The collection is an assertive curation showcase of how African culture is stamping a growing influence in world music, dance and soon fashion.
I am Kulture, we are Kulture
SiyiKulture
Videography: MXS in-house team
Editing: MXS In-house Team
Full showcase also avaiable on our Youtube channel:
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Show Production: MXS in-house team.
Music: Lefo feat @robot_boii
Dance Curation: @robot_boii
Dancers:
@andy_dlamini@tebzadiphehlo@kingofthenight_1@scar_lotji_urban
Backstage support: @fashion_4futures
Hair Team @fffashionweekhair
Hair Lead: @hauseoflino
Creative lead: @nallahsangare
First lead: @shampoo.suicide_pdx
Hair products powered by: @kevin.murphyfr
Head of make up: @nallahsangare
First assistant: @samanthasamuse
Make up powered by: @melaycicosmetics
Model Scent & Perfuming by: @scentofafrica with @thecolo.rs
Additional videography & Stream by: @Thevoicelounge_za
Collection and design team driven by @mercedezbenzfr powered by @mercedesbenzsa
Special thanks to: @sainfrance and the whole embassy team.
MaXhosa 🇿🇦 X Paris Fashion Week 🇨🇵 #SIYIKULTURE
Curated by your Boii🚦X3
See you at MXS KULTURE FESTIVAL in Johannesburg (21st March 2026)
#MaXhosa #RobotBoii #ParisFashionWeek
A preview of our recently showcased #MAXHOSA AW26 collection at Paris Fashion Week®️.
We will showcase the second part of the collection at our upcoming MXS KULTURE FESTIVAL on 21 March 2026 (4pm - 5pm), tickets are still available via www.maxhosa.africa and at all our stores nationwide.
This collection titled SIYI’KULTURE, is a blend of many cultural and subcultural references from mainly South Africa and some parts of the African continent. The collection is an assertive curation showcase of how African culture is stamping a growing influence in world music, dance and soon fashion.
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Show & Lookbook production: MXS in-house team.
Music: Lefo feat @robot_boii
Backstage support: @fashion_4futures
Hair Team @fffashionweekhair
Hair Lead: @hauseoflino
Creative lead: @nallahsangare
First lead: @shampoo.suicide_pdx
Hair products powered by: @kevin.murphyfr
Head of make up: @nallahsangare
First assistant: @samanthasamuse
Make up powered by: @melaycicosmetics
Model Scent & Perfuming by: @scentofafrica with @thecolo.rs
Collection and design team driven by @mercedezbenzfr powered by @mercedesbenzsa
Special thanks to: @sainfrance and the whole embassy team 🙏🏾🇿🇦
Laduma Ngxokolo @laduma is shaping Maxhosa Africa @maxhosa as an African heritage brand that bridges tradition and modernity. The only African label presenting on the Official Calendar of Paris Fashion Week®️, Maxhosa continues to develop knitwear in collaboration with local artisans, preserving cultural craftsmanship while translating it into contemporary silhouettes.
For the Fall/Winter 2026 collection, Siyi-Kulture, Laduma draws from the diverse cultural traditions of South Africa, blending influences from Xhosa, Zulu, Pedi and Sotho heritage into a unified visual language. Guided by the belief that cultural dress should evolve beyond ceremony, he reimagines traditional codes as modern garments while supporting local craftsmanship.
Take a look at the full article via the link in bio.
Kulture is everywhere we are, it is in everything we do.
Our bodies speaking of the stories our ancestors dreamt of. We are the manifestion of their prayers.
Kulture is in the language we speak but cannot be translated. It is in the moves we know, but cannot be replicated.
Kulture is our greatest inheritance and heritage.
Kulture has shown us that the real DNA is RSA.
I AM KULTURE, WE ARE KULTURE
SIYIKULTURE
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Date: 7th March 2026
Venue: Paris, France
Time: 4pm - 6pm (CET) - Streamed live
#MAXHOSA
#SIYIKULTURE
#PARISFASHIONWEEK
“Kulture is what we live without the need to explain.
Kulture does not have to make sense to others, as long as it makes sense to us.
Kulture is what we identify with and express ourselves with, boldly and confidently.
Kulture is a form of play of beauty in many forms.
Kulture is a form of DNA that sets us apart from others.
Kulture is my ancestors’ greatest gift that cannot be be taken away. We eat, breath live Kulture; it runs in our blood and pumps in our heart.” ~ Chief Creative Director @laduma
I AM KULTURE, WE ARE KULTURE
SIYIKULTURE
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Date: 7th March 2026
Venue: Paris, France
Time: 4pm - 6pm (CET) - Streamed live
#MAXHOSA
#SIYIKULTURE
#PARISFASHIONWEEK
