creative direction + photography for
@styledbyfelicia content & rebrand
for
@styledbyfelicia ’s content day, i developed the visual direction from concept to final rollout.
i looked closely at the visual language she was already drawn to and used that as the starting point. by studying the aesthetic references around her taste, including posing inspiration references, i was able to translate what already felt natural to her brand into something more intentional and refined.
from there, i built a shot list, shaped the mood of the shoot, directed movement and posing on set, and captured both photo and video content. i also shot selected imagery on a vintage camera to bring in a softer, more nostalgic texture, edited the final visuals, and developed a posting plan around the outcome.
the aim was to elevate an aesthetic that was already present in her world: feminine, composed, soft and visually cohesive. the posing focuses on line, shape and restraint, while the editing uses muted tones and soft contrast to create a more polished and consistent finish.
beyond producing content, this process was about helping shape a clearer social media brand identity through image, rhythm and consistency.
styling by
@styledbyfelicia
location
@studiooverlab
mua
@carmelitasart
5 december 2025
