Reverberations - Online Event
@frankbloem &
@m.iliv in conversation with
@vvvladimirovv
February 16, Monday, 5:30 PM CET via Zoom (link in bio)
Reverberations is the concluding event of the curatorial project Reverberations of the Unseen by Vasil Vladimirov, which has explored olfaction in contemporary art and its capacity to evoke memory, surface the unseen, and create more inclusive spaces of experience. Throughout the project, smell has been approached not as a secondary sensory element, but as a critical medium capable of generating embodied and affective forms of knowledge.
In this final event, the curator will be in conversation with two artists who work with smell as a primary medium. Together, they will reflect on the possibilities and challenges of working with olfaction, discussing process, authorship, memory, and the ways scent can reshape how we encounter art and one another.
The conversation brings the project to a close not as a conclusion, but as an opening, inviting continued reflection on how smell can expand the boundaries of artistic practice and shared experience.
Frank Bloem is an artist who uses scent as his primary medium. Trained in Fine Arts at the Rietveld Academy, he transitioned from visual art to olfactory practice in 2014 and founded The Snifferoo, a laboratory for perfume commissions, education, and experimentation. His projects range from personalized fragrances to institutional commissions, including elephant scents for Artis (Amsterdam Zoo) and a North Sea perfume for the Embassy of the North Sea, and he manages the Aroma Lab at Mediamatic. In 2022, he published Geur. De vergeten sensatie, further establishing his role in contemporary olfactory art.
Maria Ilieva (2001, BG/CA) is an artist currently based in Lisbon, whose practice connects memory and scent through drawing, text, and olfactory elements. Shaped by growing up between three countries, she explores remembering and forgetting as fragile, embodied processes. Alongside her studio practice, she has worked at Mediamatic’s Aroma Lab, where engaging with scent deepened her investigation of memory as an atmospheric, intimate, and often subconscious experience.