@havaianas 2025 gifting campaign “Havaianas. É pra presente.” Concept strategy and the development of verbal and visual narratives, including key visuals, flagship store scenography, special window displays, point-of-sale materials, and exclusive gift items.
The visual concept for Mother’s Day blends flowers — a universal cultural symbol of affection — with the color red, representing love, strength, the brand and emotional connection. This combination brings together the delicacy of florals with the vibrancy of red and other bold hues, resulting in a campaign that feels both striking and memorable.
Creative agency
@labaraque_creative
Art Direction:
@klebermatheusstudio
Concept Strategy:
@wooddaniel
Account Management:
@renatotizzi
@labaraque_creative team -
@fbambrosio ,
@pcarneiro and
@unlivia
