Kelly Small

@kellysmall

Toronto creative director and founder at Intents & Purposes, author of The Conscious Creative. Shira & Otis’ human.
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Weeks posts
Order the book @ellenlupton calls ‘hope’ and ‘a moral compass for designers and creatives wanting a sustainable, inclusive, and just practice: ‘The Conscious Creative: Practical Ethics for Purposeful Work’ It can be difficult to live according to our values in a complicated world. At a time when capitalism seems most unforgiving but the need for paying work remains high, it is important to learn how we can be more mindful and intentional about our impact ― personal, social, economic, and environmental. As designer and creative director Kelly Small had to do to navigate a crisis of ethics and burnout in their career in advertising, we can admit our complicity in problematic systems and take on the responsibility of letting our own conscience guide our decisions. With a humorous and irreverent tone, Small reveals how when we release unnecessary judgement and become action-oriented, we can clarify the complicated business of achieving an ethical practice in the creative industries. Discover the power of incremental, positive changes in our daily work-lives and the fulfillment of purposeful work. Find it in ‘Art & Design Theory’ book section. #counterprintbooks #consciouscreativebook #art #kellysmall #designboom #theconsciouscreative #ethics #booklover #bookstagrammer #read #bookish #booknerd #coverlove #designers #transrightsreadathon #graphicdesign #booklover #nonfiction #selfcare #selflove #consciouscreative #consciouscreatives
225 12
4 years ago
Spotted in the wild: this stunning shot of the dedication in The Conscious Creative. 📷 @ash0bowland #consciouscreativebook #theconsciouscreative #designinspiration #ethicsindesignedu #kellysmall #consciouscreative
99 3
4 years ago
Portland ‘26 dump. The PWN has my heart! 🌲🫶
54 11
3 days ago
Did you know an estimated 500 million people lack access to menstrual products and adequate facilities for managing their period? Our team @intentspurposes is so honoured to have supported @carecanada on this period poverty campaign. Check out articles in @strategymagazine and @appliedartsmag today for more - and donate if you can! 🫶
48 6
4 days ago
It's Trans Day of Visibility 🏳️‍⚧️ Trans people deserve to be visible without fear. Trans rights are human rights every day. #trans #transdayofvisibility🏳️‍⚧️ #tdov #transdayofvisibility
94 12
1 month ago
Q1 gratitude dump! 🥹✨
51 10
2 months ago
It’s awards season again! I’m pumped to be judging the Design category at this year’s Marketing Awards, reviewing Brand Identity, Corporate Reporting, Digital Identity, Graphics, and Typography. I’ll be looking for work that pairs craft with intention and impact. Curious to see what rises to the top this year. More here: https://marketingawards.strategyonline.ca/
73 15
2 months ago
Q4 dump ✨❤️
112 26
4 months ago
Happy Pride, pals! ✨🌈❤️
84 4
10 months ago
What a privilege it’s been to lead and creative direct this project. Can we take a moment to celebrate @timpsingleton ’s STUNNING illustration work? How about @canadapostagram ’s commitment to a deeply researched, inclusive process that centred the lived experience of the elders who were there? I’m thrilled with the outcome and the reception it’s been getting. Happy Pride, pals. 🌈 From Canada Post: We’re proud to announce our latest stamp series honouring sites across Canada that 2SLGBTQIA+ people fought to make their own – places of celebration and freedom to be fully oneself, and spaces that nurtured a sense of solidarity that became a catalyst for change. 🏳️‍🌈 The Places of Pride stamp series honours: 📍Calgary’s first gay bar Club Carousel 📍Toronto’s Hanlan’s Point Beach 📍Montreal gay bar Truxx 📍3rd North American Native Gay & Lesbian Gathering near Beausejour, Manitoba. Throughout this #PrideSeason we’ll be sharing more information about these stamps and celebrating the diverse voices and stories of Canada’s 2SLGBTQIA+ history. To learn more about these stamps or order your stamps, visit the link in our bio. Stamp designer: Kelly Small | Intents & Purposes Inc. @kellysmall Stamp Illustrator: Tim Singleton @timpsingleton Printer: Colour Innovations @colourinnovations #Pride2025 #PlacesofPride #PrideStamps #pride
120 34
11 months ago
Honoured to be on the design jury. Check out the details and get your entries in here —> https://marketingawards.strategyonline.ca
78 3
1 year ago
This one deserves grid space — Instead of asking ‘Have I worked hard enough to deserve rest’? Ask, ‘Have I rested enough to do my most loving, meaningful work?’ From the good folks at @reworkmovement ✨❤️ #consciouscreatives #consciouscreativebook
83 7
1 year ago