kean

not really a big car guy IRL, but i absolutely love shooting cars, especially when working with the @motorcarpartsofamerica team. this was the first of many projects we did with the MPA team last year and i’m really proud of how it turned out. from a brand video to product spots to lifestyle photos, we accomplished a lot during this project and helped begin the process of establishing the updated look and feel of MPA’s Quality Built brand. as always, a major shoutout to everybody who helped make it all possible. @lemonlightmedia @chelseaoco @abbyxxgrace @hillarizz @bennndubbayou @ethan_spotts @grace.k.nelson @vincemoss @thejeremyweiss @iliyagegov @artbydelgado @edurne_fdz @rourkemackey @kofbaff7 @dreamwindowproductions

@snakkidz for the win. i had the opportunity last year to help Snakkidz with a handful of different projects as they launched the brand, first on amazon, then in costco. with a two year old at home, this one felt personal. the kid loves these btw. thanks to our incredible team on this one, pulling together two spots in a half day shoot, but still making every frame look stunning. @lemonlightmedia @karschofield @bennndubbayou @grace.k.nelson @reddyraj @iliyagegov @joshapare @pdsydz

this was one of the larger projects I had the pleasure of creative directing in 2025. from the initial concept to writing the script to collaborating on set with one of the best crews i’ve ever had the pleasure of working with, a lot of passion, energy, and preparation went into this project. i couldn’t be more proud of how it turned out. thanks to every single person who played a role in making this little idea a very real thing. i’m truly honored to be able to work alongside so many smart, talented, incredibly creative folks, and i’m excited for the next one! @lemonlightmedia @alicebearn @mcgenius001 @bennndubbayou @hillarizz @grace.k.nelson @ethan_spotts @its_jessssssss @ajbleyer @reddyraj @iliyagegov @goobjonze @tami_sofia @isabellenajdesign @hayleyyhughes @jeffrey_mc @kevlach @thatscottevans @industrial_digital

i’ve been meaning to share some of my work here for quite a while and with a little bit of holiday downtime, i’m finally getting around to posting some stuff i’ve been working on over the past year or so. recently, @tresagaves gave me the opportunity to create a first of its kind brand anthem in celebration of their “spirit of the year” award. there was a lot we wanted to say, so we developed a music video-inspired concept that delivered a montage focusing on origin, craft, culture, and the statement the spirit has made on its competitive, often over-saturated industry. shot at @lemonlight studios by @iliyagegov , lit by Scott Srch, art by @sendinosaurs , food styling by @briethefoodstylist , edited by @neiljgershon , produced by @chelseaoco and directed and colored by yours truly. #videoproduction #commercial #tresagaves @tfewines