Karla Imbert

✨ Esta pieza, creada para el programa Changemakers de Inditex, cuenta la historia de cómo un simple par de calcetines se convierte en un símbolo de co-creación, cuidado y propósito. Rodado en 16mm para reflejar la naturaleza táctil del proceso y las manos humanas que hay detrás. Una vez más, acompañada del genio de @_sergiomarcos 📽️ Disfruta del director’s cut, capturar en film tiene algo que rasca mi cerebro de la mejor de las maneras. Proyecto ya disponible en mi web ⬇️ www.karlaimbert.es — ✨ This piece, created for Inditex’s Changemakers, tells the story of how a simple pair of socks becomes a symbol of co-creation, care and purpose. Shot on 16mm to reflect the tactile nature of the process and the human hands behind it. Once again, joined by the genius that is @_sergiomarcos 📽️ Enjoy the director’s cut, there’s something about shooting on film that scratches my brain in the best possible way. Project now live on my website ⬇️ www.karlaimbert.es

🌊 I’m beyond excited to announce that we are finally launching RGTV (ROXY GIRL TV). After months of work (and a fair amount of chaos), seeing our baby take its first steps feels surreal. This project has brought our team so much joy — and now, it’s ready to be shared. A surf trip with friends. Filled with storms, sunburns, laughter... and just the right amount of madness. But also: an honest portrait of what it means to live like a ROXY girl — with all the magic, mess, and sisterhood that comes with it. RGTV is your backstage pass. Not just a campaign — a real look behind the scenes like never before. So proud to have helped shape this project from the very beginning, and beyond excited for the world to finally see what really happens when the cameras aren’t supposed to be rolling. Thank you so much to everyone involved, it’s been such a fun ride ❤️ 🎬 First episode going live THIS WEEK.

What better way to test the Warmlink collection with integrated heat, than by sending the iconic Kinimaka sisters (Hawaiian and accustomed to the comfortable temperatures of their island), to enjoy a vacation in the coldest place in the world. *Technical Positioning / Brand DNA (2022)

Bringing back one of my fave campaigns we have worked on: Breaking barriers and making waves—meet Ishita Malaviya, India’s first female surfer and a true pioneer in the world of surf. When Ishita Malaviya first picked up a surfboard, she could count all of India’s native surfers on her fingers. Now, she’s India’s first – and only – professional female surfer. From adventurer to role model, Ishita’s journey is all about inspiring others, especially women, to follow her path and discover the freedom of the ocean. As co-founder of the Shaka Surf Club, she’s opening doors for the next generation of wave-riders. Every surf story begins with a call to the ocean. @roxy #surf #videocampaign #narratives

Currently reminiscing on how nothing beats those summer surf sessions with friends - chasing waves, sharing laughs, and creating memories that stick with you for the rest of the year. Our @roxy SWELL range is designed for those everyday adventures, whether you’re catching warm summer breaks or exploring chilly surf spots like the ones in northern Spain. It’s about the simple joy of paddling out together, hooting each other into waves, and wrapping up the day with salt still sticking into your skin and a grin you cannot erase. This campaign holds a special place in my heart as when we were creating it we were chasing to embody that very specific feeling described above. Huge thanks to the entire team involved and to @katiiemcdonald for making the vision that would set the tonic for my summer become a reality. 💻 Pre & post-production / Creative direction / Music curation #videocampaign #creativedirection #narrative #brand

🌞 There’s a reason her name literally means sun.  Hailing from Peru, @solaguirrev is carving a bright path for the future of surfing.  Her vivacious yet grounded spirit is matched by her dynamic moves on the waves.  Her passion for her homeland of Peru – from its colorful cities to its quieter oceanside towns – comes to life under long, golden days spent on the water. First @roxy campaign in Spanish, (so this makes it extra special), with an aesthetic that looks for a soft vibe, with a little bit of retro western in some points, chasing the golden light. Something different from the island paradise landscapes of Hawaii and Polynesia that we’re used to. #videocampaign #brand #mediastrategy #creativedirection #narrative

📸 When you work in the creative industry it’s key to actively surround yourself with people who are creating the coolest things in their respective fields. Today I'm talking specifically about @_sergiomarcos , who in addition to being a specialty coffee enthusiast, has become the new face of Adobe Spain's photography page. What better way to demonstrate the power and creative possibilities of tools like Photoshop and Lightroom than by allowing talent to speak for itself. His creations are not mere images, but visual narratives that reflect the diversity of perspectives and the richness of his taste and technique. Sergio is a perfect example of what can be achieved with dedication, creativity and the right tools. ✅ Talent curation, conceptualization, production and copywriting. - 📸 Cuando te dedicas a la creatividad es clave rodearte de personas que están creando cosas chulísimas en sus respectivos campos. Hoy me refiero en concreto de @_sergiomarcos , que además de ser un entusiasta de los cafés de especialidad, se ha convertido en la nueva cara de la página de fotografía de Adobe España. Que mejor manera de demostrar la potencia y las posibilidades de creación de las herramientas como Photoshop y Lightroom, que permitiendo al talento hablar por si solo. Sus creaciones no son meras imágenes, sino narrativas visuales que reflejan la diversidad de perspectivas y la riqueza de su gusto y técnica. Sergio es un perfecto ejemplo de lo que se puede lograr con dedicación, creatividad y las herramientas adecuadas. ✅ Curación de talento, conceptualización, producción y copywriting.

Bringing back the kick-ass Pro Surf campaign we filmed in Teahupo’o, to celebrate Caroline Marks’ gold medal ✨ So proud of you Caroline! Amazed to see all the @roxy girls competing in that legendary wave, watching the Olympics these past weeks has been a nail-biting experience. Ya’ll are beasts 🥊

🌞 As rising temperatures in Madrid make the arrival of summer painstakingly evident, this campaign makes me dream of a surf trip to a remote spot with crystal-clear waters, street stalls brimming with fresh fruit, and endless waves. Filmed on the beautiful beaches of Puerto Escondido, Mexico, in “Playa Paradise,” we follow three friends as they explore the special corners of one of their hometowns. This campaign celebrates living life to the fullest: days spent chasing waves and nights filled with dancing, ready to do it all again the next day. Will the surftrip plans make it out of the group chat? Stay tuned... 🎥 @roxface @roxy 🌺 #PlayaParadise #PuertoEscondido #CreativeDirection #videocampaign #contentstrategy #BeachLife #Surfing

🌊🌞️ Picture sun-soaked days at your local break, surrounded by your friends, sharing party waves and spending all day at the beach. That’s the essence of On The Beach, our staple ROXY campaing that captures these unforgettable moments of summer, filled with laughter, family, and friends. Manifesting this summer for myself, but I might need to create an adaptation that fits the basque summer aesthetic [insert a couple of rainny days and summer storms here]. #ROXY #SummerVibes #BeachDays #PartyWaves #videocampaign 🌴🏄‍♀️ @roxy

❄️ Epicness on air. Is it a bird? Is it a plain? Nah, it’s 7th @xgames GOLD medalist @chloekim and her latest capsule collection with @roxy . It’s always amazing to work on campaigns with Athletes that keep challenging the limits of what’s even humanly possible. #video #marketing #contentstrategy #athletes #snow #chloekim #roxy #roxysnow #videocampaign

@roxy ACTIVE by NATURE ft. the Kinimaka sisters out now