Proud to share the official launch of À LA (@a_la ), our new endeavor. À LA is a fragrance and decorative objects brand, handcrafted in Japan. Available now at a-la.jp and shipping globally.
I’m incredibly humbled by the interest of The New York Times in this journey of ours. It’s been a considered process of intent and purpose, distilled into beautiful objects. The story is available in print globally and online. Check the link in my bio to read more about what we have quietly been up to. Grab a copy of The NY Times International Edition Today, Monday, December 15, if you can.
A big thank you @rachelfelder@nytimes@nytstyle for your thoughtfulness in writing this piece. Thank you @jwworth .
My brother @ramdanetouhami , thank you for your friendship, support, and unapologetic opinions always.
All campaign photography shot by @matthieulavanchy in Japan. Thank you @droogist .
We launched À LA (@a_la ) a few weeks ago just before 2025 wrapped. Thank you all for the support in its many forms. An enthusiastic response so far.
Starting 2026 with a feature in Financial Times HTSI (@fthtsi ) first print issue of the year. So much more to come. 🧡
We are feeling grateful for the outpouring of love and so many orders following the launch of À LA.
It’s a dream to see À LA in print in the New York Times, Neptune Papers (Issue 9), and Apartamento (Issue 36).
Thank you Rachel, Daytona, & Marco.
