Last week, we welcomed a team from @ndr.de to the SPORTS office to discuss how to increase the number of female coaches in professional football. 👩🤝⚽️
The piece aired on „Sportschau“ this weekend — including insights from Imke Wübbenhorst und Dietmar Beiersdorfer. Find the full episode in the ARD Mediathek and via the link in our story.📺
Our The Podium Vol. 2 - Gaming Edition - is in the books✅
We asked our attendees what had stuck with them - here’s what they said.
Again, a huge thank you to everyone who joined us for the lunch event, and a special thank you to all the brand representatives who shared their insights on stage!🤝
@sparkasse@eslgaming@cheezit_de@pringles_de
The Podium Vol. 2 was all about uncovering what the most successful brands in gaming and esports marketing have in common: Bold decision-making, strong brand positioning and putting their community at the center of everything they do.🎮🔥
Thank you to everyone who took part in this unforgettable event, sharing great talks and inspiring insights! We look forward to seeing you again next year! 💚
Culture eats wins 🏈
Our @officially_omr kick-off was a blast. The @buccaneers presented their winning concept for last year‘s NFL Berlin game: The Kebucs Case. While our love brand straight out of Tampa Bay didn’t play for even a minute, they took over the footballing streets of Berlin.
Thx to all guests and the @bdxmedia team for the great event!
Best way to slide into OMR week?
BDX Sports Marketing Summit was the one. Great speakers, even better crowd 🫶🏽
So glad we got to kick off OMR 2026 with all of you 🌟
The @buccaneers will be with us in Hamburg again 🏈⚓️
For the 3rd consecutive year and right after an exciting NFL Draft week, our Bucs will be flying in from Tampa, Florida, to absorb the unique OMR conference vibe.
The team around Chief Marketing Officer, James Ruth, will be bringing loads of first-hand insights on the Bucs’ very own approach to build a lasting brand culture in Germany.
Join the Bucs sharing their journey live on stage:
🇩🇪 Germany as a (very unique) key market for the Bucs.
🤝The impact of a community-first approach to brand building beyond sports.
🏴☠️ An exclusive recap of the ‚Kebucs‘ case study around last year’s NFL Berlin game.
Next Monday starting 2pm at the @bdxmedia Sports Marketing Summit. Tickets are free of charge, but limited – get yours via the link in our story.
𝗧𝗵𝗲 𝗣𝗼𝗱𝗶𝘂𝗺 #2 – 𝗧𝗮𝗹𝗸𝗶𝗻𝗴 𝗚𝗮𝗺𝗶𝗻𝗴, 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 & 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗹𝗶𝘃𝗲 𝗼𝗻 𝘀𝘁𝗮𝗴𝗲 🎤
We are hosting another lunch session at OMR this year – for everyone who wants to understand why brands must (at least) take a closer look at what’s hot in the dynamic gaming and esports environment.
Feat. @cheezit_de , @pringles_de , @eslgaming , @ewc_en and S-Communication Services (@sparkasse ) 💚
📅 Tuesday, May 5, 11:30 AM–2:00 PM (+ mix and mingle at our SPORTS bar!)
🍹 Snacks & drinks on us
📍 SPORTS Foyer; Glashüttenstraße 38
Interested? Just send us a DM – we’ve got you covered. Limited availability.
From energetic colleagues to exciting clients - there are many reasons why our gaming and e-sports team loves the daily hustle🎮
The team gave us some insights into what keeps their motivation high, what makes gaming and marketing a perfect match and why you might be the ideal addition to the growing line-up.
Check out open roles via the link in our bio!🙏🏼
How the @buccaneers won a NFL Game without even playing it 🏈🏴☠️🇩🇪
For this year’s OMR festival, the Bucs‘ CMO @thejames will share a deepdive into our activation for the Tampa Bay Buccaneers from last year, the overall brand and culture strategy of the Bucs on home soil and overseas, and what it takes for a sports team from Florida to build a community here in Germany.
Follow the link in our story or send us a DM to secure your spot on the guest list.
Thanks to our friends from @bdxmedia for the event and the stage. See you next week! 👋🏼
Local communities, global impact ⚽️🇺🇸
We‘re looking back at a thrilling home game for our LA team and a great collaboration producing content and PR angles together with @bdxmedia for the arrival of the BVB World Street Series in LA. Big shout-out to all partners involved, from @bvb09 to @topps !
