HOW WE CHANGED DANCE MUSIC MARKETING FOREVER !
The Tribes turned 7 years old this year
Here’s how it happened 👇
Seven years ago, I started noticing a serious problem.
Press coverage for festival clients was declining. Views were down. Ticket sales were down. Traditional PR just wasn’t cutting through anymore.
So I looked elsewhere.
I went deep on Instagram, searching for community pages and individuals who genuinely loved house and techno. I found small but powerful pages (10k–20k followers) posting raw videos from parties and festivals. Pages like Deep Tech Minimal, Techno Bible, Techno & Chill, Sound of Techno, Techno Blazer and many more.
We started placing festival flyers and content on these pages.
The result?
📈Massive spikes in ticket sales
📈 Rapid growth on client social accounts
From a shed in Leeds in 2006 to a global music powerhouse in 2009..
17 years, 35+ staff, a London HQ, and a $15M venture fund later, every crazy idea was a bet on the culture.
Swipe to see how Alex built @jukeboxpr 👉
Whatever music you like, The Tribes has a track for you.
From Charlie Sparks to R3hab, WITH U to A7S - these are the tracks that defined our March.
We pushed, you played and kept coming back to them 🎵
WHAT CONSISTENT PR LOOKS LIKE
From January to March, we delivered high-impact, global coverage for @ministryofsound - spanning specialist music press, mainstream media and international event coverage.
Highlights include BBC News, Forbes, Resident Advisor, Mixmag, DJ Mag and Miami Music Week features across US titles.
All driven by a focused, consistent team effort.
Swipe to explore 👉
A true pioneer of electronic music and founder of @gigolo_records , @djhellofficial returns with Neoclash - a bold reimagining of electroclash for today’s dance floors.
This is how… Ibiza edition
We threw a sunset industry party in Ibiza 🥳
BTS from our industry mixer last week 🎶
@jukeboxpr x @exitfestival x @bridgeconference bringing the scene together. The people behind the music, the culture, and the moments that shape it.
Season kick-off energy: networking, drinks flowing, and that unreal Ibiza sunset 🌅
This is how we start the season!
FOLLOW - @alexjukebox for all summer rave adventures..
This is how…we launched London’s hottest rooftop bar.
@la_yam.london rooftop in Holborn relaunched for Summer last night and we welcomed The Independent, Culture Trip, The Telegraph, BBC, Daily Mail, The Sun, Metro, The Handbook and more. Cocktails were flowing, DJs setting the tone, canapés on repeat and a packed crowd as the sun dipped over The Shard.
A little taste of London summer pending..🍸✨
What really happens behind the podcast on tour..
24hrs BTS ahead of a week of unbelievable locations, unreal guests, and a team that brings it all to life.
Long days, no scripts, no filters, just how it actually goes down.
We’re excited to share this week’s Ibiza guests with you all soon 🎙️✨
JUKEBOX x EXIT x BRIDGE CONFERENCE SUNSET MIXER🌅
Are you at IMS? Join us at a secret Ibiza villa for DJs, BBQ, drinks and a proper catch-up as the season kicks off.
Wednesday 22 April | 18:30 – 22:30
Strictly guest list only. Limited capacity.
Sign up via the link on our story / in bio to RSVP 🔗
From Marc Romboy & Hernán Cattáneo going b2b for John Digweed’s Transitions, to Darius Syrossian landing spins from Danny Howard on BBC Radio 1…
Plus new mixes, premieres and features from Amal Nemer, John Monkman, WAHM, DeWalta and more - with support across Magnetic Magazine, Progressive Astronaut and key global platforms.
Swipe through for this week’s highlights.
