HOW WE CHANGED DANCE MUSIC MARKETING FOREVER !
The Tribes turned 7 years old this year
Here’s how it happened 👇
Seven years ago, I started noticing a serious problem.
Press coverage for festival clients was declining. Views were down. Ticket sales were down. Traditional PR just wasn’t cutting through anymore.
So I looked elsewhere.
I went deep on Instagram, searching for community pages and individuals who genuinely loved house and techno. I found small but powerful pages (10k–20k followers) posting raw videos from parties and festivals. Pages like Deep Tech Minimal, Techno Bible, Techno & Chill, Sound of Techno, Techno Blazer and many more.
We started placing festival flyers and content on these pages.
The result?
📈Massive spikes in ticket sales
📈 Rapid growth on client social accounts
LATIN ENERGY, GLOBAL STAGES & FINDING YOUR SOUND
From Chile to Tomorrowland, @sistekmusic is building a sound that blends euphoric electronic music with Latin influence and emotion.
Recorded at SXM Festival, he opens up on crowd energy around the world, creative inspiration through travel, and the journey from watching festival aftermovies to playing global stages himself.
Full episode now live.
Presented by @alexjukebox & @gregoibiza
From a shed in Leeds in 2006 to a global music powerhouse in 2009..
17 years, 35+ staff, a London HQ, and a $15M venture fund later, every crazy idea was a bet on the culture.
Swipe to see how Alex built @jukeboxpr 👉
DJ SETS VS LIVE SHOWS
@elderbrook breaks down the contrast between his live performances and DJ sets, from using his voice as an instrument to creating completely different energies depending on the environment.
Full episode live now.
Presented by @alexjukebox & @gregoibiza
This is how… we partied in an ancient Greek temple 🛕
4,000 people gathered beneath an ancient temple in Sicily for AURA’s debut.
With Francesco Del Garda, Josh Baker, Locklead & more, it unfolded in one of Europe’s most unique settings.
Our team secured standout coverage, positioning AURA as one of the year’s most exciting new festival launches with thousands of views across media and socials.
Get yourself to Sicilly this year as they throw parties all across the island at some of sicilyiy’s most spectacular locations.
FOLLOW - @alexjukebox for more rave locations around the world.
@aurafestival.it
LIVE SETS, SONGWRITING & LIFE ON THE ROAD
For @elderbrook - every performance is built differently.
From mountain sunset sets at SXM Festival to looping vocals live on stage - he opens up on creativity, touring, instinctive songwriting, and the balance between DJing and live performance.
Full episode live now.
Presented by @alexjukebox & @gregoibiza
This is how…Amnesia Ibiza celebrated 50 years opening party 🪩
14+ hours of pure energy, thousands of ravers, and a dancefloor that never slowed down, from night straight through to the following afternoon.
A legendary milestone for one of the most iconic clubs in the world. Happy 50th Amnesia, still shaping nights we’ll be talking about for decades, here’s to another 50 years 🎉
Captured by some of our favourite creators this weekend
@luca_dea_official@soundothousemusic@theibizatimes@ibizaclubconnect@ready4ibiza@anna.makashoff
FOLLOW - @alexjukebox for more rave locations this summer
THE MEANING OF &FRIENDS
@andfriendssss built this project to bring others with him.
From singers and songwriters to the next generation of producers, it’s about creating together - not going it alone. And that’s where the real joy comes from.
Full episode via link in bio.
Presented by @alexjukebox & @gregoibiza
STAYING PRESENT AS A TOURING DJ
Always chasing the next gig… or learning to appreciate the one you’re in?
@andfriendssss on journaling, mindset, and making the effort to stay present through the highs.
Full episode now live, link in bio.
Presented by @alexjukebox & @gregoibiza
HUGE NEWS FOR MEEEE!! - NEW PROJECT ALERT
I’m buzzing to announce a huge new venture for me for 2026, which is already going booooom. I am now putting on shows all across the world and we launch with this special show.
I am now an owner and main promoter alongside my brother @gregoibiza and other partners of Music On Malta project, taking place on Saturday 1st August 2026 with a bomb lineup of MARCO CAROLA, EAST END DUBS, FRANKY RIZARDO, MASON COLLECTIVE, ILARIO
ALICANTE and JOEY DANIEL
This is going to be one of biggest electronic music event to hit Malta and I want to invite all my friends, connections, and fellow ravers to come join the party. Please contact me for more infos.
Malta is an amazing island and this lineup and venue is going to be sick. Get involved!!
We’re currently in the middle of everything that goes into running a huge event like this; VIP tables, sponsorship, brand collabs, press, marketing, competitions, after-parties!!! So please get in touch if any of this applies to you.
I really can’t wait for this!!!! Let’s gooooooo!!!
@musiconmaltaofficial@gregoibiza
ST MARTIN, ENERGY & THE REALITY OF THE INDUSTRY
For @andfriendssss , it’s about more than just the music.
From the energy of Saint Martin to the power of writing as a personal outlet - he opens up on creativity, mindset, and navigating an industry that isn’t always what it seems.
@loudandunfilteredpod full episode live on all platforms 🎙️
Presented by @alexjukebox & @gregoibiza
This is how… Ibiza edition
We threw a sunset industry party in Ibiza 🥳
BTS from our industry mixer last week 🎶
@jukeboxpr x @exitfestival x @bridgeconference bringing the scene together. The people behind the music, the culture, and the moments that shape it.
Season kick-off energy: networking, drinks flowing, and that unreal Ibiza sunset 🌅
This is how we start the season!
FOLLOW - @alexjukebox for all summer rave adventures..
