Jonas Hegi

New AirMax campaign for @nike @nikesportswear is out! Client: Nike Team: Ruth Illger, Jordi Pont Gasau, Vanessa Bradley, Paul Kennedy, Morgan Ruby, Niklas Golroy, Emanuele Prontera, Thibault Tricoire Production Company, Creative Direction: Builders Club @buildersclub_studios Director: Builders Club / Jonas Hegi Producer: Erinn Fitzgerald @erinndoesthingss Post-Producer: James Lowrey @jimlowrey Executive Producer: Sophie Gunn @madamorourke DOP: Jeremy Valender @jeremyvalender Gaffer: Paul Burns 1st AD: Rawdon de Fresnes Stylist: Matthew Josephs @matthew_josephs Hair: Shiori Takahashi @shioritakahashi Make Up: Anne Sophie Costa @annesophiecosta Choreographer: Benjamin Jonsson @benjaminjonsson_ Music : Giant Swan ‘55 Year Old Daughter’ c/o Warp Records @giant_swan @warprecords Sound Design: Chris Banks @_c_b_n_k_s_ Builders Club London Art Director: @janis.melderis Edit & Post-Production: Monumental FX @monumental_fx @square.vfx Editor: Simon Tristant @simon_tristant Post VFX Lead Creative: Colin Journée @colin.journee Post-Prod Producer: Chloé Pischedda Head of Post Prod: Laïla Hamdaoui @laila.hammor Casting: Ikki Casting @ikki_casting Additional Casting: Builders Club c/o @erinndoesthingss Cast Tyrell @prospectliving Chantel @chanfyx Evdokia @acabimbo Seirian @5eirian Bibi @bibiliveo Ayana Esme @its.me.esme.cook Jack Kit provision by Panavision, MR Moco, Love High Speed, Panalux, Park Royal Studios, Alex Bates, Get Set Hire

Some stills from the 3rd part of our @on_running #cloudgo campaign we shot earlier this year with @buildersclub_studios Produced/Creative by @buildersclub_studios Shot by me Talent @little_kyaa_ / Ralph Producer @erinndoesthingss Production Manager: Ross Campbell Post Producer @helenrpelle EP @madamorourke Art Director BC @janis.melderis Styling @monicazaframata Service Production Company: @vagabondproductionservices Retouch @digitallightltd Thanks to @voile.studio @linabaumann @the.studio.blanche @mr.bracegirdle @registosetti @brani_high And a massive thanks to the team at BC who worked on it @akshay_rd @eric.genesis @euge.base @fuku.off @_hayden_martin_ @kwa_____ and many others.

‘Future Mars Humans’ for @gentlemonster with @thisisyvon_ . . Shot by me with make up by @jimmyowenjones styling @neeshatulsichampaneria hair @sophie_jane_anderson creative/production @buildersclub_london produced by @erinndoesthingss with music by @_c_b_n_k_s_

Sharing some work in progress of the ‘POWER’ series. First shown at the @buildersclub_studios After Hours event in November 2025.

Random Memories 04261 @buildersclub_studios

Feature: On Running - Cloudgo (2023). Utilizes a purposefully crude animation style to achieve a distorted glitch effect that feels reminiscent of early 2000 video game glitches. 1. Duplication + ghost print + 360 can 2. Tracking shot + CG: simulation glitch 3. 360 cam (slit scan + ‘tiny planet’) 4. 360 cam + CG: simulation glitch) Produced by @buildersclub_studios Directed by @jonashegi @buildersclub_studios Talent @little_kyaa_ DoP @buckjordan Producer @erinndoesthingss Production Manager Ross Campbell Production Manager Branimi Macukic Post Producer @helenrpelle Post Producer @helenrandall EP @madamorourke EP Sophie Gunn EP @linabaumann Art Director @janis.melderis Styling monicazaframata Production Design Agusti Figueras Running Coach Philippe Bandi Music @wifesounds Composition & Sound Design James Kelly Colour / Grade / Add Post @okaystudio Head of Post Bevis Jones Editor @nikolajbelzer Assistant Editor Michelle Koops Edit Producer Holly Tidwell Edit Producer Carla Thomas Colorist @wvrdell Color Assist Fraser Twitchett VFX Artist Faris Hallaq VFX Super: @_hayden_martin_ Stills Retouch Digital Light Stills Retouch Producer Christian Archer Service Production Company @vagabondproductionservices Service Producer Gabriel Carratu Storyboard Artist Anthony Z Studio Graphic Designer @lion.sauterleute Campaign Lead Peter Jaray Creative Lead @mr.bracegirdle Creative Lead @registosetti Art Director Patrick Wylde Mafham Art Director Michael Giesbrecht Jessica Do Amparo

Thanks to: @voile.studio @linabaumann @the.studio.blanche @mr.bracegirdle @registosetti @brani_high @akshay_rd @eric.genesis @euge.base @fuku.off @hayden_martin @kwa_____ @lion.sauterleute 
 Client: On Running Agency: Studio Voile Prod Co: Builders Club

A different cut made from what we shot and created last year in LA for EA and the NFL. Production Company, Creative Direction, 3D Motion & Design: @buildersclub_studios Director: @jonashegi Executive Producer: @laurenegen Line Producer: @keeley_gould DOP: @xiaolongdp Music/Sound: @___group___project BC Art Director: @faux.mec BC Post-Producer: @helloimgross BC Senior 3D Artist: @akshay_rd & @phaseshift_ BC Editor: @jonashegi Sports Coord / Technical Advisor: @mazio.31 @3rdand1 1st AD: Michael David Production Designer: @chriscranston.online Gaffer: @tatemccurdy Wardrobe: Ashley Chako HMU: Kiki Bennett CMC HMU: Jenna Nelson Production Manager: Kevin McMahon Casting: @mazio.31 @3rdand1 Athletes: Conner Miller, Justin Cheadle, Ralph Harvey, Jr., Brandon Sermons, @jacksonsheppeard , Brandon Sullivan, Tyree Toomer

BC weekend away @janis.melderis 💯 @buildersclub_studios

Another part of our ongoing research into AI, CGI, motion tracking and other things. These films are a mix of various inputs and outputs of our R&D that happened at the beginning of 2024. Research by @buildersclub_studios Team @janis.melderis @kwa_____ @jonashegi Music & Sound by @___group___project

We’ve been exploring integrating AI directly into our workflow. Using AI as a dynamic render engine — transforming basic CGI rigs, hardware renders, and AI tracking of real people into a mix of photorealistic and stylised images. All to explore new workflows and possibilities of content creation while maintaining full control over every element, from camera angles to object movements. These films are a mix of various inputs and outputs of our R&D that happened at the beginning of 2024. Research by @buildersclub_studios Team @janis.melderis @kwa_____ @jonashegi Music & Sound by @___group___project

Feature: ON Running - Cloudgo (2022) Directed by @jonashegi @buildersclub_studios If only running were this trippy.. Great use of Architexture and Surrealism. 1. Omnidirectional > Surrealism + Architexture 2. Duplication > Match Cut 3. Architexture > Omnidirectional 4. Video Game 5. Omnidirectional + Surrealism 6. Surrealism + Architexture 7. Duplication + Motion Blur > Low Angle 8. Surrealism + Architexture > Tracking Produced by @buildersclub_studios Directed @jonashegi @buildersclub_studios Talent @little_kyaa_ DoP @buckjordan Producer @erinndoesthingss Production Manager: Ross Campbell Post Producer @helenrpelle EP @madamorourke Art Director BC @janis.melderis Styling monicazaframata Production Design Agusti Figueras Music @wifesounds Colour / Grade / Add Post @okaystudio Head of Post Okay Bevis Jones Editor @nikolajbelzer Colourist @wvrdell Service Production Company: @vagabondproductionservices Special Thanks to @voile.studio @linabaumann @the.studio.blanche @mr.bracegirdle @registosetti @brani_high @akshay_rd @eric.genesis @euge.base @fuku.off @hayden_martin @kwa_____ @lion.sauterleute and many others. Selected by @fitzwander

Slightly delayed post of a few highlights from @buildersclub_studios latest for @travisscott CD: @jonashegi AD: @faux.mec 3D: @euge.base / @eric.genesis / @split_vzn 🗿🗿🗿🗿🗿🗿