No biggie we only just designed one of the biggest immersive shows in Shanghai, China; currently showing in the monumental national museum —— China Art Museum.
Partnering up with @edma_entertainment to bring traditional Chinese mythology to life in an unprecedented way, we reimagined what Zhulong (a mythological Chinese Dragon) would be like if it were fused with a futuristic undertone. From creative direction to spatial design, to content design, to coordination with production, it’s been quite an incredible journey. We only getting started.
Founders/producers: @edma_entertainment@sara_chen517@miso808_@chickenlee61
Creative Direction: @seemingly_virtual@jon__warner@zemovisuals Spatial Design: @valentymeng@minniesupon 3D Animation: @hceebusier@xinyili_lee@orintorati@lgarciagrech@lachlanbangli Operation Coordinator: @petitedonuttt Special HUGE thanks to @tayecuui for sparking the collab and making it all happen!!
This is only the beginning. #immersiveexperience #immersiveart
Last year I creative directed a metaverse experience for @puma , this year it won @thewebbyawards recognition for the AI, Metaverse, & Virtual Best Experiential Design 🎉
I am SUPER proud of this one and hope it sets a standard for the quality these digital experiences can achieve. It came with many challenges but so glad it was recognized for “pushing the physical boundaries to a compelling extent.” That means I did my job 💪
@ftrworlds Team
@jon__warner - Creative Director
@david.stamatis - Project Director
@andreaayub - Creative Producer and PM
@ceciperalta - Art Director
@jack.mel.roberts - Lead Web 3 Strategist
@thrice_illustrious & @kzufra & @franciscoouton - 3D Team
@gabobarranco - Sound Design
Darnell Williams - UE Development
alanbetancourt alanbetancourt - UI/UX
PUMA Team
Ivan Dashkov - Head of Emerging Marketing Tech and Web3
Kaylee Kupiec - Web3 Project Manager
Hermann Hassenstein - Senior Head of Marketing Operations
HYPER—RITUAL imagines a future where ceremony is bound to centrifugal force, transforming ritual into motion. The piece draws on the severity of brutalist form and the mysticism of gothic ornament, echoing the weight and wonder of religious art. It asks what becomes sacred when technology becomes the site of devotion.
HYPER—RITUAL
145cm x 87.5cm | 3840 x 2160 px
2025
@seemingly_virtual@hypernormalization_
PROCESS
– Visuals designed in Unreal Engine, adapted from earlier Hypernormalization sets
– Frame base model generated with AI modeling in @fuserstudio then sculpted in @maxonzbrush and finalized in @sidefxhoudini
– Paint job prototyped in @substance3dart
– 3D printed in 18 PLA pieces on a @bambulab_official P1S printer
– Assembled and coated with granite-texture spray paint
– Finished with hand-painted shadows and highlights
If you would’ve told me 2 years ago when we started @seemingly_virtual , we’d be standing here, I wouldn’t have believed you.
@zemovisuals and I are so excited to show you the biggest project we’ve done yet, an 8 room immersive exhibition at the biggest art museum in China! To @edma_entertainment@sara_chen517@miso808_@chickenlee61 thank you for the opportunity to create something incredible for you. We can’t wait to show everyone the final product!
We led the spatial design for Travis Scott’s takeover of @complexcon this year - Cactus Con! We worked with Cactus Jack and Travis Scott’s team to design the entire cactus con area, including a massive central installation shaped like cave dome and a bazaar-like desert area built with scaffolding and fabric.
Months of work and creativity have gone into all these, and we’re thrilled to share it with everyone today! Big thanks to our team and all involved for making this vision a reality. 🙏💯
Creative Direction: @trvsbrthrs@100br@d.pika
Creative Producer: @dani_edgren
Spatial Design: @seemingly_virtual@jon__warner@zemovisuals@xinyililee@treymarshall@tinydurian
Interior Design: @lucieproject
Production: @indigoprojects@hillsgs@shanalyne
