@acuitis_officiel
Acuitis challenged us for their latest global campaign, designed for TV, cinema and digital platforms, with a simple and bold idea: speaking about cinema through advertising. As a major partner of the Cannes Film Festival, it was a subject that felt both natural and demanding to explore, especially for a team deeply passionate about cinema.
Guillaume and Hugo imagined a love story built around the intensity of love at first sight, that fleeting moment when two people suddenly find themselves alone in the world, suspended in a tension that is as delicious as it is terrifying: instinctive, overwhelming, impossible to control. Then reality rushes back in. Yet through the silhouettes of the crowd, she sees only him, and he sees only her. Surrounded by everyone else, they see only each other.
Alongside Tijuana Productions, Léa Dete and Victoria Maldotti on art direction, and the entire Team Whaaat!, we shaped every detail from the first line to the final delivery.
CREATIVE AGENCY:
@team_whaaat
DIRECTORS:
@guillaume.le.quement &
@hugotordjman
AD:
@lea.dete &
@victoria.maldotti
DOP:
@jolan.pery
CAMERA:
@lucasdurandfontugne &
@jolan.pery
PRODUCTION COMPANY:
@tijuana.productions
PRODUCER:
@instadevictorgrn
PRODUCTION COORDINATOR:
@whatwouldjadedo
IN HOUSE PRODUCER TEAM WHAAAT!:
@theotordjman
LOCATION MANAGER:
@tijuana.productions
1ST AD:
@nathan.pitalua
BACKGROUND ACTORS COORDINATOR :
@lbrt_.cam
STEADICAM:
@steadi_carl
GAFFER:
@nathozaurus
1ST AC:
@bartoren
2ND AC:
@manon_habert
SPARKS:
@hotel_reine @julorichard @bastienptj
STYLISM:
@mathildefouquetwf
MUA:
@aya.aradia
HAIR:
@coudercolivier
DIT:
@elisabeth.rec
EDITOR:
@guillaume.le.quement
ASSISTANT EDITOR:
@mateo__fl
COLOR GRADER:
@anneszymkowiak2019
FLAME ARTIST:
@florentsc
MUSIC & SOUND DESIGN:
@casini_royale
MODELS:
@kail.ua @isadeca
SPECIAL THANKS:
@fullmotionlocation
