EKSYUS ME! 🇵🇠KA BA? | EPISODE 20 | Meet John Vincent Salcedo, Music Executive, Vice President at Columbia Records
Today I ran into a fellow JV, John Vincent Salcedo (
@johnvince ), the rapper turned music executive who holds the title of being the first and only Filipino Vice President at Columbia Records (
@columbiarecords ).
Immigrating from the Philippines in his early teens, JV started his career as a rapper, leaning into hip-hop to learn English instead of taking ESL classes. After a few years battling in the East Coast as an independent artist, he understood that, while being a musician will always be an artistic outlet for him, his responsibilities to his family back home required him to push further into his industry and be on the other side — behind the scenes as a music executive.
And look at that… it paid off!
In 2020, JV became the first Filipino Vice President at Columbia Records, also the youngest at the time. He has worked with major artists like Tyler the Creator, Harry Styles, The Kid LAROI, ROSALÍA and Baby Keem. He was included in Forbes’ 30 under 30 list, repeatedly named a Billboard R&B/Hip-Hop Power Player, and became a diamond plaque recipient for his work with Lil Nas X’s Old Town Road (which he named after his mom).
Now JV’s mission is to bridge the gap between the great deal of Filipino talent in music and the global recognition and praise that it deserves.
JV is the perfect example of a life that is relentlessly in pursuit of their craft, nurtured by family that understood its value, while ensuring those that want to follow suit are also taken care of.
Thank you twin for such a truly inspiring afternoon!
#PilipinoKaBa #Filipino #FilipinoAmerican #FilipinoMusic #MusicIndustry