“Driven by Luxury, Defined by Red” combines two icons of luxury—Ferragamo’s Italian craftsmanship and Cadillac’s American prestige—elevating the concept of luxury to a transnational, cross-cultural level. The 1955 red Cadillac serves as a powerful manifestation of status and power, complementing the understated elegance of the Ferragamo bag. Inspired by Steven Meisel’s high-fashion storytelling and cinematic qualities. the campaign captures bold confidence with dramatic lighting, refined compositions, and timeless poses.
The model, embodying a classic, timeless persona, drives through a narrative of luxury, strength, and style. The red Cadillac amplifies her aura of power, while the Ferragamo bag reflects an effortless yet elevated sense of luxury. Together, they tell a story of legacy, authority, and cultural significance.
—
Creative Director, Producer, Stylist —
@openbook.studio &
@jessmagtalas
Model:
@_miagaffney @kultaustralia
DOP/Edit/Colour:
@simonkiiim
Photographer:
@jmtubera
Photography Assist:
@evanplim
HMU:
@bethtamirumua
BTS Videographer:
@rana_thefrog
#campaign #creativedirection #production
