This look is part of a mini collection created during the first Editorial Engineering class with @sheena.villarreal.redken and @bsledd_redken and I’m still not over it!
Watching them create these looks from scratch—concept → build → pivot → finish—was the coolest thing. Beautiful work Sheena and Brad!
Seeing everything come to life in real time, and watching the story become clearer with every choice… that’s what Editorial Engineering is.
You don’t leave with a hairstyle.
You leave with a collection ready to shoot.
Next class:
March 16 - 19
Only 3 spots available.
DM ENGINEER 🖤
HAIR = PAPER! 🤯
Who Wants to Learn!?
Hair sheets are literal hair turned into PAPER— hair broken down, bonded, and transformed into a flat medium so you can study texture, density, movement, and placement outside of the head. It allows you to design with hair, not just style it.
This process slows everything down. You’re not chasing a finished look — you’re understanding the material itself.
✨ It’s experimental. It’s tactile. It’s intentional.
Editorial work starts here — learning the behavior of hair, honoring the craft, and building the vision long before the shoot ever exists.
Making Hair Sheets with @RuthRoche & @jillleitz during Editorial Engineering shifted my perspective completely.
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#Editorial #Hairsheets #Stylist
We are thrilled to be finalists for the Beauty in Motion Awards for ARTIST EXPRESSION! Honored to be nominated next to such incredible talent! Congratulations to all the finalists and thank you @beautyhubmagazine for creating and hosting the BIM awards!
The team:
Joseph Cartright: Creative Director and Photographer @josephcartright
Ruth Roche: Creative Director and Hairstylist @ruthroche
Jackie Litscher: Hairstylist @jackielitscher
Jill Leitz: Hairstylist @jillleitz
Erica Wright: Hair Stylist @ericawrightnyc
Wendy Belanger: Hair Stylist @wendyabelanger
Jonzu: Fashion Stylist @jonzu
David Maderich: Makeup Artist @davidmaderich
Shawn Guerra: Photo Assistant and Video @cinemashawn
Mary Ocean: Model - Q @themaryocean
Fatou: Model - Q @fatousthiam
#BeautyinMotionAwards25
#BIM25
#BeautyHubMagazine
