In the semi-autobiographical, satirical, high-stakes Prime Video series ‘Bait,’ we encounter Shah Latif, portrayed by (and closely mirroring the real life of) actor, artist and writer Riz Ahmed (
@rizahmed ), as he is called in to audition for the role of James Bond.
Ahmed — who serves as the series lead, showrunner, and writer on the first episode of its six-part debut season — also executive produced the soundtrack alongside Zubin Irani, and was clear from the outset that it needed to reflect the desi world of ‘Bait.’
From several desi diaspora artists like DJ-producer Anish Kumar (
@anishkumaruk ), Jay Sean (
@jaysean ), Anik Khan (
@anikkhan_ ), Raf-Saperra (
@rafsaperra ), Arooj Aftab (
@aroojaftab ) and Talwiinder (
@talwiinder ) creating songs as well as needle drops like “DhinDhinDha” (Cristiano Fry Remix) by BombayMami (
@bombaymami ), “Masala” by TroyBoi (
@troyboi ) and Amrit Maan (
@amritmaan106 ), “Taka” by Ahadadream, Priya Ragu (
@priyaraguofficial ) and Skrillex (
@skrillex ), Bait is bursting with nostalgia-laden tunes, futuristic pop and hip-hop bops. Positioned as a cultural crossroads for South Asian artists across genres and regions, Indian artists like New Delhi rap star KR$NA (
@realkrsna ) share space with the likes of Pakistani rap act Young Stunners (
@youngstunnersofficial ), pop maverick Natasha Noorani (
@natashanoorani ), plus U.K. acts like AJ Tracey (
@ajtracey ), Manni Dee (
@mannideeuk ), MC Shabba D (
@shabbadan ), CASISDEAD (
@casisdead ) and more.
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📸 Scott Garfitt, Scott Clark, Hark1karan, Henry Goodfellow, Courtesy of Prime Video, Kate Sterlin
🎥
@rizahmed @famm.uk
[Bait, Riz Ahmed, Jay Sean, Jorja Smith, Talwiinder, KR$NA, Anish Kumar, Skrillex, Bombay Mami, Young Stunners, Rolling Stone India]