Our first commissioned AI project. Thank you DIG for the trust. An introduction to rapidly evolving tech that's increasingly shaping our work. We took a controlled approach: built the 3D world, then created and trained characters to the brief. This way we could adjust any detail depending on feedback for the commercial and stills campaign. And since we launched two weeks ago, the tools are even better now. A crazy world. See the process.
Also we know this is a divisive topic, but every agency, every production is talking about nothing else for the last year. As directors we thrive in the collaborative process with every single person on set. But times are shifting, not just in our industry. It also makes real productions much more precious. Because we want to be honest, even with granular control, you go through so many generations to get one that works. It's slow and requires many, many adjustments. We should probably share a blooper too.
#commercials #ai #behindthescenes #makingof #comfyui #techtrends
Stuff Industries loves you🎈
Nothing beats real actors, real sets, real teamwork. Searching for the location, until you find that needle in a haystack. Getting on set and seeing real people doing their thing. The rush for action, so you manage to get the extra shot later. Nothing beats human creativity and problem-solving, the whole magic of it.
It's hard work. It's slow. But boy do we love it.
This is different, this is playing with a toolbox that still has to stand the test of time. No balloons were popped during this production.
#aivideo #midjourneyvideo
#flow #ComfyUI
A quick look in the making process of the JBL Campaign Josh directed earlier this year for BLKJ Havas.
As he is basically a wizard, he also created the visual effects and animation for this one.
Throw back to working in Paris
Institut Imagine - 'Dream Team'
Production by: Henry Paris
Director: Josh Patrick DAWSON
Executive Producer: Amandine LE DRAPPIER
DOP: Pierre EDELMANN
Post-production: Spellworks Pictures
Production Director: Amine KETEM
Production Assist: Raymond HERRLY
Directors Assist: Rob FRANTZESKOS
1st Camera Assist: Clement MENU
2nd Camera Assist: Lancelot JAMOIS
Sound operator: Vincent DUPAQUIER
Gaffe: Vincent TABERLET
Updating my Instagram with this throw back working in Paris.
Institut Imagine - 'Dream Team'
Production by: Henry Paris
Director: Josh Patrick DAWSON
Executive Producer: Amandine LE DRAPPIER
DOP: Pierre EDELMANN
Post-production: Spellworks Pictures
Production Director: Amine KETEM
Production Assist: Raymond HERRLY
Directors Assist: Rob FRANTZESKOS
1st Camera Assist: Clement MENU
2nd Camera Assist: Lancelot JAMOIS
Sound operator: Vincent DUPAQUIER
Gaffe: Vincent TABERLET
Updating my Instagram
Throw back to working in Paris
Institut Imagine - 'Dream Team'
Production by: Henry Paris
Director: Josh Patrick DAWSON
Executive Producer: Amandine LE DRAPPIER
DOP: Pierre EDELMANN
Post-production: Spellworks Pictures
Production Director: Amine KETEM
Production Assist: Raymond HERRLY
Directors Assist: Rob FRANTZESKOS
1st Camera Assist: Clement MENU
2nd Camera Assist: Lancelot JAMOIS
Sound operator: Vincent DUPAQUIER
Gaffe: Vincent TABERLET
