Our first commissioned AI project. Thank you DIG for the trust. An introduction to rapidly evolving tech that's increasingly shaping our work. We took a controlled approach: built the 3D world, then created and trained characters to the brief. This way we could adjust any detail depending on feedback for the commercial and stills campaign. And since we launched two weeks ago, the tools are even better now. A crazy world. See the process.
Also we know this is a divisive topic, but every agency, every production is talking about nothing else for the last year. As directors we thrive in the collaborative process with every single person on set. But times are shifting, not just in our industry. It also makes real productions much more precious. Because we want to be honest, even with granular control, you go through so many generations to get one that works. It's slow and requires many, many adjustments. We should probably share a blooper too.
#commercials #ai #behindthescenes #makingof #comfyui #techtrends
Stuff Industries loves youπ
Nothing beats real actors, real sets, real teamwork. Searching for the location, until you find that needle in a haystack. Getting on set and seeing real people doing their thing. The rush for action, so you manage to get the extra shot later. Nothing beats human creativity and problem-solving, the whole magic of it.
It's hard work. It's slow. But boy do we love it.
This is different, this is playing with a toolbox that still has to stand the test of time. No balloons were popped during this production.
#aivideo #midjourneyvideo
#flow #ComfyUI
HolyHoly - Maybe You Know
We shot this a few years ago with our friend @al_serafini and @arabianshampoo . Yes, we were a humble crew of 3 π
A project very close to our hearts to bring awareness to our mental health crisis, showing how you can be lost inside a turmoil of your own experience.
π The performances and trust of our cast made this labour of love a very special experience. Thanks to @holyholymusic , who let us roam so freely to a song that still gives me goosebumps even though we heard it a thousand times.
NEW AGE is a Bonnie&Clyde searching for the meaning of life and looking for love story that was dedicated to everyone dreaming of doing anything else (literally anything) while we were stuck in lockdown.
Josh created this for our friends @mouthtooth
Directed and animated by @jayohsh
