Jayesh ‘Jayman’ Joshi

fuck off whitefox.india ———————————— Ye in Delhi, White Fox, Kanye

mainu pahad jaana chaida siiii

quickeye —— based on a reference from pinterest.

are u telling me that that kids knees are beans? damn they need to take that child to the hospital. cooking, rajma chawal, ranveer brar

me, to a suspicious looking locomotive: aap, rail?

A gift before the gift. Verrah isn’t just a silver brand, it’s a belief system. That every piece of silver carries a thought. That packaging is the first ritual. That a brand rooted in modern Indian heritage should feel like a revelation the moment it’s held. We built Verrah from the name up. Verra — to reveal. Rah — a path. Everything in this identity earns its place: the Dhruv Taara star that guides, the terracotta that carries warmth without shouting, the wordmark that sits between craft and confidence. Proud of this one. Deeply. Creative Direction & Project Management: @jaymanshere Lead Design: @nikhil_soren (the MVP) Brand Strategy: @itsvarshang Thank you @verrahsilver for trusting us with something this personal. This was a world building exercise, not just branding. Jewellery. Silver Gifting. Artefacts. ______ Branding, brand building, identity design.

2024 – tetley kombucha needed a launch campaign. as the art director on this, the first job wasn’t making anything look good. it was understanding the strategic problem. kombucha wasn’t massy in india in 2024. awareness was low. so the smartest move wasn’t to invent a new narrative — it was to borrow the codes that already existed around the category: calm, light, effortless. and then execute them so well that they became ours. that’s what “calm in a can” did. it didn’t manufacture a new truth. it took what people already associated with kombucha and gave it a finish line. the first visual got rejected. beautiful, polished, wrong. the codes weren’t legible enough. consumption cues were missing. for a category-first product, you have to show people how to feel about it before they’d ever pick it up. slide 3 is where it locked. this never went live. tetley did something else. but this one still sits with me — built in the early days of gen AI, stock imagery composited by hand, every element in service of making those codes hit harder. great strategy gives you the territory. craft is what plants the flag. we had a lot of fun cracking this. wish they ran with it. this was done during my time at @schbang with @kingeresting @choprakhil @baanis3 @pande.moniums @gaurvv_v @ankit__nick and more!

march iss ki tilli

how’d I do? [ color guessing, color games, creative director ]

my love for u is a wip @chaseinfiniti

being a pedestrian is a hazard in this country. @my_bmc @tawderitu_

Did You Know? #jayz #jayzfscts #modernhistory #rapculture