Disrupting Web Summit Vancouver đ¨đŚ đď¸
Yesterday Disruptâs MD, @jaykrichards , took the stage at Web Summit to host Marketing Summit, before sharing insights into the world of luxe creators and brand building, with Elie Barnes and Michael Tchao in the âExploring the Era of Creator-led Luxuryâ panel.
Our core takeaways from the session:
âł The purchase decision in luxury can take a decade. Creators let you build brand love early, potentially years before the customer is anywhere near ready to buy.
đ¤ Luxe prestige used to be built on distance. Now itâs built on trust. The brands winning with creators understand the difference.
đ§ A creator who shifts how people think about your category is worth more than one who just reaches a lot of them.
đŻ Not all creators do the same job. Some build cultural credibility. Others drive commercial performance. Treat them the same and youâre leaving value on the table.
Jay Richards will be taking the stage at @websummit Vancouver this week.
Heâll be hosting the marketing stage (stage 4), before joining the âExploring the Era of Creator-led Luxuryâ panel, exploring how luxury brands can scale with the creator economy without losing their prestige.
Catch him at Stage 4, tomorrow, 14.50 PDT đď¸
#websummit #luxurybrand #marketinginsight #creatoreconomy
