Hereâs the headlines from the world of social and creator this week đ
TikTok just named their 30 Creator Correspondents to cover the World Cup 2026. Exclusive FIFA access, real-time coverage and creator-native storytelling. The biggest sporting event of the decade and TikTok has positioned creators as the primary broadcast lens for it.
If your World Cup strategy is built around traditional broadcast, youâre planning for where the audience was, it lives on social now.
Plus this week:
đ¸ Instagram launched Instants and the platform wants its personality back
đş YouTube ran TV upfronts with creators as the studios
đŻ TikTok announced the full funnel, on platform discovery to purchase without leaving the app
đ TikTok views are down 31% hereâs what that actually means
Read it using the link in bio and subscribe for weekly updates đ
#socialmediaupdates #creatoreconomy #influencermarketing #instagramupdates
Did anyone else receive a notification last night that someone they follow on Instagram had shared an âInstantâ? Yeah, us too. Hereâs what theyâre all aboutđ
Instagram Instants is a new feature from Meta that lets you share spontaneous, unfiltered photos with your close friends and mutual followers. No edits, no filters, no uploads from your camera roll, just a real-time photo that disappears once itâs been viewed or after 24 hours.
Youâll find it in the bottom right corner of your Instagram inbox. Tap, shoot, share. Recipients canât screenshot or record it, and any replies go straight to DMs.
Think BeReal, but built into a platform youâre already on with the people you already follow.
Available globally now on Instagram. đ¸
#instagram #instants #instagramupdate #socialmediaagency #socialmediaupdate
Disrupting Web Summit Vancouver đ¨đŚ đď¸
Yesterday Disruptâs MD, @jaykrichards , took the stage at Web Summit to host Marketing Summit, before sharing insights into the world of luxe creators and brand building, with Elie Barnes and Michael Tchao in the âExploring the Era of Creator-led Luxuryâ panel.
Our core takeaways from the session:
âł The purchase decision in luxury can take a decade. Creators let you build brand love early, potentially years before the customer is anywhere near ready to buy.
đ¤ Luxe prestige used to be built on distance. Now itâs built on trust. The brands winning with creators understand the difference.
đ§ A creator who shifts how people think about your category is worth more than one who just reaches a lot of them.
đŻ Not all creators do the same job. Some build cultural credibility. Others drive commercial performance. Treat them the same and youâre leaving value on the table.
Launching Vinted in Ireland âď¸
Our long standing relationship with @vinted has seen years of successful campaigns run in the UK and Europe, so when they appointed us to launch them in Ireland, we knew exactly what was required to make it a success.
𤳠56 creators
đ 2.7 impressions
đ 259k link clicks
đď¸ The No.1 home of pre-loved fashion in Ireland within weeks
The Vinted Ireland launch was their most successful to date, and proves what happens when FOMO meets genuine influence at the right moment. Itâs laid the blueprint for what comes next.
#vinted #influencermarketing #creatoreconomy #clientsuccess #influencermarketingagency
Jay Richards will be taking the stage at @websummit Vancouver this week.
Heâll be hosting the marketing stage (stage 4), before joining the âExploring the Era of Creator-led Luxuryâ panel, exploring how luxury brands can scale with the creator economy without losing their prestige.
Catch him at Stage 4, tomorrow, 14.50 PDT đď¸
#websummit #luxurybrand #marketinginsight #creatoreconomy
Instagram is making moves to completely end the way A LOT of people use the platform đ đł
Here with the updates from the wild world of social and creators, our Senior Marketing Manager, Jake Crabb, with the headlines đď¸
Read the full stories in our LinkedIn newsletter - link in biođ
#socialmedia #creatoreconomy #socialmediaupdates #instagramupdates
We're excited to share that Disrupt's MD, Jay Richards, will be speaking at CreatorFest 2026.
Joined by Vinted's Mathieu Couret and Bremont Watch Company's Elen Barnes, the panel will be discussing community-led luxury, and how to grow a luxe Brand Without Losing Its Je Ne Sais Quoi.
đMain Stage
đ 14th July '26
â° 14:45
See you there.
@jaykrichards@officialcreatorfest
News & Views | Ep.1
5 social and creator stories every brand, marketer and creator needs to know this week.
Read the full breakdown of each story in our News & Views newsletter - link in bio.
#creatoreconomy #socialmediaupdates #marketingnews #marketingupdates #influencermarketingagency
Itâs been two months since Disrupt acquired @imageninsights , unlocking new ways to deliver genuine audience insight for brands.
We thought it was time to share more about what they can do for you.
A community of thousands of global consumers. Real answers. In days, not months.
Hereâs co-founder, Cat Agostinho to explain more.
Delivering unforgettable unboxing moments đ
Disruptâs Influencer Account Manager, Michael Jope, speaks on a recent seeding camping we delivered for @boss & @cotyukpr
#influencermarketing #creatoreconomy
