James Chu

Five days in Tokyo. No plan, just walking and letting the city lead. Sometimes the best reset is simply changing the streets you walk on.

if you had one shot or one opportunity to fly through most hectic part of your city would you capture it or just let it slip Nike @nikehkg Marathon attack - OOH launch announcement Creative Agency | @turn_hk Executive Creative Director | @tzekitony Group Creative Director | @jameschc Senior Art Director | @marrrylam Assistant Art Director | @mwtingg Director & Editor | @biiip Drone Operator | @thomaskwok1212 @bigsky.production Drone Operator Assistant | @tfleochan

Nike “Choose Hard” with Terence Lam Running is hard — and that’s the point. Nike’s Choose Hard isn’t about teaching runners how to run, but inspiring the mindset to keep moving. Turn shares the same vision. We celebrate running as more than performance — it’s discipline, honesty, and purpose. A marathon isn’t just a race; it’s a city in motion, a test of mind as much as body. We shaped the story that speaks to runners beyond the finish line. There’s no finish line. Only the courage to step beyond comfort, one stride at a time. This is a big challenge to us in terms of timing, storytelling, co- ordination and craftsmanship. But Turn “Choose Hard” with Nike and Terence Lam. Thanks clients, creative team and production house. Creative Agency | @turn_hk Executive Creative Director | @tzekitony Creative Director | @jameschc Senior Art Director | @p2t8 Art Director | @kawainng Special Thanks | @marrrylam @mwtingg Director | @biiip Producer | @car.men.cheng Director of Photography | @macalerlix Assistant Camera | @harryhincheuk Grip | @humanc__ @samfong__ Taipei unit Production Team | @guoyow_bob @wn2.22 @_nicole_chiu Hair & Make up | @cu_uy Hong Kong unit Production Manager | @miaowng__ Production Team | Cheung Wai Shun Wilson Hair | @cedrictsang_hairstylist Makeup | @deardera Editor | @biiip Colorist | @fmlik_ @ixagon_ Retouch | @cynthiamok Music Composer | @loisey VO recording | @lou_is_lui Photographer | @him.23 @clicksimages Marathon Runner | @terencelam0903 #turn_hk #nike

JORDAN BRAND THE ONE 香港 📹 for @jumpman23 @nikehkg Creative Agency: TURN @turn_hk Executive Creative Director: Tony Hon @tzekitony Creative Director: James Chu @jameschc Senior Art Director: Patrick Tang @p2t8 Art Director: Kiwi Ng @kawainng Director & Editor: Phoebe Cheng @biiip Producer: Kitty Yeung @kittyyeungsikyung Camera Operators: Gary Hui @garyhui42 Samuel Chan @samuelchxn Ivan Chan @i9vanchan Nelis @nelis_vansia Drone Operator: Thomas @thomaskwok1212 Drone Operator Assistant: Leo @tfleochan

2015-2025, 10 years at TURN thanks everyone for carrying gratitude

The idea of “Relentless Pursuits” drives our Nike 2024/25 JY campaign. This loop runs endlessly – just like the players who grind through sweat and guts. Relentless is about doing everything – big and small – to win. It’s the grind of those who never quit, willing to sacrifice, and crave victory yet always push to improve – fueled by dedication and courage, chasing hoops of dreams that never fade. That’s what makes them elites. #拼無止境 @nikehkg Cast @kelvintsang0331 @puipuiiii_ruby @wai__pong @kevin_choi @waik1tt_ @lok._.0918 @ho.thea @cheuktung @hoiyan._c @wing._yu Nike Team @debbby @angus.ck Creative Agency: TURN @turn_hk Executive Creative Director: Tony Hon @tzekitony Creative Director: James Chu @jameschc Senior Art Director: Patrick Tang @p2t8 Art Director: Kiwi Ng @kawainng Director: Phoebe Cheng @biiip Producer: Kitty Yeung @kittyyeungsikyung DP: GaryHui @garyhui42 Focus Puller: Ringo So @ringo.so Gaffer: Malo ma @chuen109 AC: Damon Chan @chw.mon Skywalk @sky._.walkk Electricians: Tracy lam @tracylamm Wong kai yeung @yeungnaldo Jim chow @mijim Production Manager: Terri Li @terrilllli Production: Fung Jai @nutype.g Mandy Fung @mandy_fung_898 Makeup Artist: Kidd @kiddsph Fafa @fafaktherine Hairstylist: King @kkingleeeeee Editor & Sounds: Phoebe Cheng @biiip Colourist: Alex Gregory (Harbor Picture Company) @alexgregorycolour @harborpictureco Retoucher: Mok @cynthiamok

🎥Some BTS for Nike JY 2024/25 Big thanks to everyone who poured their heart into this year’s NIKE Jing Ying – your hard work made it an unforgettable experience! So glad to support our young basketball stars! Keep that fire blazing!!🔥🏀🔥

postcards from Brooklyn, 2023

UptownEast 泰峯 After Hong Kong removed the property curbs, Turn Creative Limited launched her latest property campaign. We are happy to collaborate with WSH and New World Development. UptownEast is located at Kowloon East, which is one of the prime residential areas in Hong Kong. The campaign idea was inspired by the current fashion trend. We aim to create the most desirable lifestyle for the city boys and girls. Thanks, team and client. Creative Agency | @turn_hk ECD | @tzekitony CD | @jameschc SAD | @p2t8 AD | @kawainng Special thanks | @chuenfkc Director｜@biiip Producer | @car.men.cheng Photo Photographer | @hamadahideaki Camera Assistant | @yama.pm Retoucher | @jamzchan1 Video [Japan Unit] Producer (JP) | @maeda_ya PM | @h_erika__ @yes___no__ erika.a.onishi @wtrab AD | Nagisa Kodama Director of Photography | @gendesu 1st Assistant Camera | Tetsuya Miyashita Gaffer | Masachio Nishida 1st Lighting Assistant | Isao Kato Art Designer | Enzo Location Coordinator | Yuji Oyama Casting Director | Ryosuke Shono Model | @risahosoya @shogo_takao Wardrobe Stylist | @runwildrun Wardrobe Assistant | @liz_lizliz @tsangfanyu Hair Stylist | @kiyoigarashi Makeup Artist | @chifumi325 [Hong Kong Unit] Drone Operator | @lamucheung Production Assistant | @hcmak Editor | @karrrbb Colorist | @fmlik_ Online Editor | @cynthiamok Composer | @daniellltoh VO | @touchesltd #UptownEast #turn_hk

a7C II - DO IT ALL campaign In 2023, Turn was assigned by Sony APAC for a regional campaign for their renowned full-frame camera A7CII. The real challenge is that we have to capture the brand accent and create an international language that appeals across the regions. The campaign was produced in New York with talents from Hong Kong, the States, and Japan. Thank you clients and the teams, for the passion and support. Client | Sony APAC Creative Agency | @turn_hk ECD | @tzekitony CD | @jameschc SAD | @p2t8 AD | @kawainng Director｜@biiip Producer | @car.men.cheng Photo Photographer | @hamadahideaki Retoucher | @jamzchan1 Video Director of Photography | @samchan711 Producer (US) | @beingstevie_ Production Co (US) | @x2production_ @tabufilms Production Manager/Location Scout | @austinunes AC | @berriosbryan AC/Media Manager | @junting_zhou Gaffer | @karrizphoto Editor | @biiip Colorist | @fmlik_ Online Editor | @cynthiamok Model | @rigbysonya @bakemanagement @tarasears @wilhelminamodels Wardrobe Stylist | @runwildrun Wardrobe Assistant | @hova Makeup Artist | @timmackaybeauty Hair Stylist | waltonsworld Production Assistants | @mylo__b @iam.robbie Music - “Have It All” Composer | @sophysophyw Arrangement | @voel_808 Producer | @voel_808 @sophysophyw Vocal | @xxtilldawn Mixing | @jaytse #sony #sonyalpha #a7 #sonya7 #a7c #a7cii #newyork #travel #nyc #camera