➡️🔵🔴🎭Collaborated with
@kiiiirstin on this year’s
@atlantictheater identity! With animation by
@yyansong and #PaulaScher ‘s direction of course.
Excited to see these out in the wild soon.
From
@pentagramdesign :
#PaulaScher and team have designed the
@atlantictheater 2021-2022 season campaign, building on their brand identity for the performing arts group. After the previous campaign (2019-2020) introduced photography to the mix, the new season features a striking graphic treatment that solarizes the images in two colors, using the Atlantic’s signature red and adding a cool purple for a hot and cold look.
The promotional mailer announcing the season is a set of cards that gives each production its own mini-poster, with the distinctive Atlantic “A” symbol used as a container for the play titles. The 2021-2022 season poster combines the shape and the title character of “The Bedwetter,” the new musical based on the memoir by
@sarahkatesilverman that will have its world premiere at the Atlantic, to form an exclamation point.
Check out the case study at the link in our bio!
Project team: #PaulaScher
@kiiiirstin @jackroi @yyansong
#brandidentity #identitydesign #branding #logo #posterdesign #theatergraphics #atlantictheatercompany