This running stuff is no joke.
First marathon done. Missed my sub 4 goal officially by a minute, but Strava says 3:58, so guess we’re taking that…
Honestly, I couldn’t have given any more - left everything out there.
The heat made it a struggle from the start, heart rate was higher than planned, completely lost control through the middle, then somehow managed to pick it back up a little towards the finish.
But overall, raised nearly £3,000 for charity, ran it with 2 of my closest mates and had an unbelievable weekend doing it.
Thank you so much for all the support. Apologies if I missed you, was very much in the trenches (slide 2).
Huge respect to everyone else who ran, absolutely incredible.
Looking forward to getting back in the gym where I belong...
We never quite thought we’d be here after only four and a bit years.
It’s been important to us that as we grow, we remain in control of the brand and what we do. It was one of the reasons we took on a new studio in 2024, so we could unify everything under one roof.
In many ways, working with Trev was a full-circle moment for us as we went back to how we started out, only this time in our own studio. A step back into the preppy side of the brand.
People will say all sorts of things about how to start and grow a brand, but truthfully, the hardest part is staying true to why you started in the first place. For us, that’s been delivering quality contemporary menswear that’s designed to last.
We will never lose sight of that, or the community who have got us this far. Those who have been here since the very first drop, and those joining us more recently. That’s why in this launch there are a few online exclusives, pieces just for you, our members, not available elsewhere.
Our second drop of the year launches today, 4pm BST for a:b | members.
Any questions on sizing or general info, let us know in the comments.
Happy Birthday to my bro, been doing this for 4 years now, sometimes it feels like 40. Wouldn’t change it for the world though.
Here’s to grafting, laughing, arguing it out, and plenty more madness to come...
Been quiet the past few weeks. Head down building the brand, training hard, handling the unglamorous work that actually moves things forward.
Working towards our first Paris Fashion Week showroom in June, where we’ll finally be caught up to the calendar showing SS27.
We’re kicking off the year with a full core restock of the bestsellers. From the end of the month, we start bringing the real heat.
A lot to come.
