For CPG brands, where does your next best dollar go? That is the question. @emarketer@newellbrands
#InfluencerMarketing #CreatorEconomy #SocialMediaMarketing #CreatorMarketing #IZEA
Creators we’re watching right now part 2! 👀 We spend all day inside creator data, and these are a few creators standing out for audience alignment, engagement, sentiment, and overall brand fit, all pulled through ZED by IZEA. Who should we feature for part 3?
#InfluencerMarketing #CreatorMarketing #CreatorEconomy #SocialMediaMarketing #MarketingTrends
@rileyshieldss@alliehorta@silly_jake@nespressousa@generalmills@nestleusa@clorox@reckitt_us@sharkninja
Creators we’re watching right now 👀💜 As the creator economy continues to evolve, we’re always looking for talent that stands out though strong content, clear creative direction, and meaningful audience engagement. These are a few that have stood out to us lately, and we’re excited to keep watching their growth. Who else should we be paying attention to? Let us know below and follow to stay updated! @nialei.vlogs@mirapiamonte@amandacurseaden@oliviamatthiessen
#InfluencerMarketing #Izea #CreatorEconomy #Influencerstolookoutfor
ZED is how you solve it.
Today’s most successful brands are built in the creator economy. Creators are the newest channels where consumers see, search and shop for brands.
But as creator marketing becomes a core strategic pillar, campaigns are growing more complex:
☑ Hundreds of creators
☑ Multiple platforms
☑ Integrated media + commerce strategies
☑ Real-time performance expectations
Managing this at scale is hard.
The solution is ZED, the creator economy marketing operations platform infused with AI.
#InfluencerMarketing #CreatorEconomy #TeamIZEA #IZEA20 #ZED #TechLaunch
🎄The holidays are going to be different this year.
According to PwC, average holiday spending is expected to drop 5%, and Gen Z is tightening their budgets even more, planning to cut their holiday spend by 23%. With tighter wallets comes sharper decision-making. If it doesn’t feel meaningful, it’s not making the cut.
That’s where creators come in. From heartfelt storytelling to scroll-stopping content, they inspire audiences to see, search, and shop in ways that deliver real value and meaning.
Head over to our resources to see more examples. (Link in bio)
💡 IZEA Spotlight: Paws on the Ground in Tampa. To share just how pet-friendly the city really is, Visit Tampa Bay partnered with IZEA for a dog-led creator campaign.
From hotel lobbies to pup-approved adventures, petfluencers gave followers a dog’s-eye view of Tampa and made it clear this city knows how to treat its four-legged friends.
Shoutout to the IZEA team who made it happen: Fabio, Isa, Joey and even more behind the scenes.
And give these pups a follow:
🐾 @it_is_a_pancake_life
🐾 @leuleu_theblue
🐾 @roostertheweenie
🐾 @ryderdalmatian@visittampabay #IZEASpotlight #CreatorMarketing #InfluencerMarketing #TravelMarketing #DestinationMarketing
💡 IZEA Spotlight: Superman Soars in London
As part of a year-long creator campaign for Superman, Warner Bros. Discovery partnered with IZEA to bring over 30 creators to London for a fan experience they’ll never forget.
From helicopter stunts to zipline drops to an exclusive film preview, creators captured the energy and excitement leading into the theatrical release.
And this is just one stop in a campaign that’s been flying across borders. We can’t wait to share more.
Huge shoutout to the IZEA team powering this campaign: Sadie, Vanessa, Alexa, Ashley, Laura, and so many more behind the scenes 💜
#Superman #CreatorMarketing #InfluencerMarketing #EntertainmentMarketing #IZEASpotlight
🏁🏎️🏎️🏎️🏎️ From screenings around the country to bringing 200+ creators to the NYC premiere, this @f1movie campaign is full throttle. Shoutout to our incredible team and creators who made it all happen! #InfluencerMarketing #F1
We’re excited to be part of @revrytv 's #WorldPrideBall presented by McDonald's, happening tomorrow in Washington, D.C.! 🙌 A limited number of tickets just dropped (link in bio)
#pride2025 ❤️🧡💛💚💙💜
