Some time ago we filmed in Tequila, Jalisco for Reserva de la Familia with our partners @ohopelow . Their edit is pure cinema — and it just won at the Magica Advertising Festival in Paris. Enjoy.
When someone says "I'm available" you either think they're desperate or see it as an opportunity.
Well, "We Are Available". Fabs and Ivar are available. An extraordinary duo of Art and Copy are available. A brand of two experienced ad guys who have traveled the world and worked in several markets of three different continents are available. Team builders and team workers. Strategy-driven and insights-oriented. Passionate and fun. MEXICANS. Happily married in Las Vegas. And most importantly, partners in the complex project to educate a beautiful and musical young lady born in NYC.
If you don't see this as an opportunity to collaborate with us for your next small or big project, then I'll just leave AI do these posts for LinkedIn. 🙃
Cheers! 🥃
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We're open for business. Whether you need a campaign, concept, copywriting, design, or social media content, we're here to help. Here's a fun sample of what we created with 400 Conejos Mezcal earlier this year. Get in touch and say hi!
Damn, it's hot outside! 🌞 Even with record-breaking temperatures around the world, we're still here, developing cool concepts and visual ideas for our clients. So, if you're thirsty and ready to party, pour yourself a Margarita and chill with flavor. 🍹 And hey, give us a call or drop us a line. Let's work together—we've got the delicious power of refreshing ideas. 💡✨
@fantabulita@betsbasanez@claudionapolitano@danielforsytheg@andrea_artdirector@ivar_con_erre@ohopelow@_theleavingsong
In Mexico, we celebrate Mother's Day on May 10th—a significant holiday deeply rooted in our culture. It's a time when we show appreciation for the invaluable role mothers play in our lives. Traditionally, people exchange gifts, take moms to eat out, and gather with family to honor them. Sometimes, mothers even take on the role of cooking for everyone on their own special day.
However, the work we're sharing today is different. It's about advocating for women's rights, particularly their right to make decisions about their own bodies. This is especially crucial in a country where abortion is criminalized in most states and where there is a disturbingly high rate of feminicides.
Collaborating with @hellodebrain on this campaign was emotionally challenging, but really important. They handled the strategy, while we focused on the creative. Through conversations with feminist collectives and delving into personal stories, including those within our own families, we confronted a deeply entrenched issue that had long been shrouded in silence. We heard, we got angry, we cried, we thought a lot and then we got back to work.
We're incredibly proud of this campaign, which led to the creation of the social platform "Mujeres Vivas, Mujeres Libres." Through our efforts, we helped shape its communication style and voice, and contributed to shedding light on one of the most pressing social issues facing Mexico today.
Juntas podemos todo.
Today, Mexico celebrates "Día de las Niñas y los Niños," a day dedicated to cherishing childhoods—both our own and those of our children, for those who are parents. A few years ago, we marked this occasion in a truly special way by collaborating with one of Mexico's foremost artists, @whoisgilberto , and his son @juanacevesnavarro . Together, we launched "Arte Desde Pequeños," an outdoor exhibition showcasing children's drawings on 11 digital billboards across Mexico City.
We developed a platform that allowed children to upload their artwork, which was then displayed on these billboards. Hundreds of young artists participated, filling one of the world's largest cities with color and experiencing the thrill of seeing their creations on a grand scale. This project not only celebrated their talent but also amplified the joy and creativity of childhood on this significant day. #tb #díadelniño #billboards #OOH #art #drawings #children #kids
Some years ago, i&f and @ohopelow teamed up with Proximo Spirits for Gran Centenario Tequila. Shoutout to the rockstar team of @ybendesky , @joaquinpayro , and @bmashtravels !
During our collab, they also brought us on board for their two mezcal brands: the super fun 400 Conejos and the sleek Mezcal Creyente.
Our very first gig for Conejos was a blast—3 chill and simple executions for Reddit. It kicked off a string of awesome storytelling projects. Seriously, working on this brand has been one of the highlights of our careers! 🐰 #tb #followconejos
Gathering with the client for a brainstorming session can yield incredibly productive results. That's exactly what happened when we collaborated with Klar—a credit card company on a mission to democratize financial services for those facing credit access challenges—in 2022. We were invited by the rockstar strategists, Joss Díaz and Pamela Soria, to join forces with Landia.
In short, we convened with Klar's CMO at a co-working space. Over coffee and sandwiches, and some hours of chatting, we delved into understanding the client's vision, leaving the room with a clear strategy and nearly finalized creative concept for the campaign.
Not every project requires a lengthy process, months of planning, or numerous rounds of creative presentations. Sometimes, simplicity and efficiency are key. This is precisely what we achieved with Klar and Landia—the power of being flexible.
