if youâve ever felt the pull to start something, this oneâs for you.
issue â¨#60⨠of Objectively features a special guest @danielgiacopelli , founder of @itsforstarters âan essential weekly briefing for the next generation of small business owners, shaped by his years at Monocle, Courier, and Mailchimp.
the small business agenda is close to my heart. iâd been meaning to reach out to Danny for over two years before finally doing it (the storyâs in the piece)âa reminder that starting, or even just reaching out, often takes longer than we think. sometimes, a nudge is all it takes, which is exactly why For Starters exists.
we talked about growing a business alongside a full-time job, learning from generations of small business owners, what to build (and how), and the one truth every starter eventually comes to on their own.
read the interview in full on pins.substack.com (link in bio)
The rumors are true. We made caps. And theyâre good.
Iâve got 20 limited-edition For Starters caps up for grabs. Not for sale (yetâŚ). Not in stores. The only way to get one? Refer 6 small biz friends to the newsletter, using your referral code (in this morningâs email). Thatâs it. Iâll cover shipping anywhere in the world.
You help For Starters grow, Iâll make your head look good this summer. Deal? đ§˘âď¸đ§˘âď¸
Hey! đ Since there are tons of new For Starters followers and subscribers recently, I thought Iâd show my face and share a bit more about where this newsletter came from.
Swipe for the storyâŚ
Comment below and 1) tell me what youâre working on right now, and/or 2) tag some awesome small businesses that deserve a shout out! đ
A decade ago, Chaz Hutton was working in an open-plan architecture office in London, replying to his matesâ group chat with hand-drawn Post-it notes instead of typed messages.
His friends told him to post his drawings on Instagram â jokingly dubbing it @instachaaz a placeholder until he came up with something better. He never did.
A decade, a thousand comics, a book, and 260K followers later, Chaz talked to me in this weekâs For Starters about his creative career, navigating social algorithms, his favourite books, and his latest piece â an epic 20-slide Instagram carousel that shows the distance from the Earth to the moon.
Link in bio for the full interview.
Most business advice tells you to build an audience.
Elliot Aronow thinks thatâs the wrong frame entirely.
Elliotâs had a wonderfully eclectic career â editor, âgourmet doormanâ, hardcore band scene participant, TV host, necktie designer, GQ columnist, music startup co-founder. Now heâs the founder of minor genius (@minorgenius.xyz ).
I interviewed him for this weekâs For Starters and his core idea stopped me:
âAs a business owner, Iâm not trying to build an audience. Iâm trying to create a scene that people can enter.â
Find out why, and read the full interview in this weekâs issue. Link in bio đ¤
Will Lewis and Josh Hill have grown their lockdown side hustle @willys_pies into a go-to London favourite.
For years itâs been run out of a railway arch in London Fields, currently pumping out 10,000 pies a week.
Just one tiny problem: theyâre running out of space. And fast. So whatâs next?
@itsforstarters sat down with Will to get the scoop.
âď¸Read the full interview and subscribe for free: forstarters.co
In 2016, NY-based editor, writer, researcher, and civic design worker @stormcloudsmith emailed a few dozen friends and asked a simple question: want me to send you some good jobs every week?
Sheâs since turned that into the mega-popular newsletter @words.ofmouth , grown organically over the past 10 years to a whopping 70,000+ subscriber list and 70%+ open rate.
And now Rachelâs made a book. In the latest For Starters, she shares all about her new anthology, âSearch Work: A Collective Inquiry into the Job Huntâ, published by @or_books , which brings together writers, artists, researchers and career changers to dig into something almost all of us have gone through but rarely want to talk about â the job hunt.
Read all about it â link in bio.
Portrait: @georgiahilmer
The best thing you can do for talented people is build them a stage. Actually build the conditions where they can do the best work of their lives, consistently, on their own terms.
This week I interviewed someone doing exactly that: @thebunmio left his role as director of F&B at Ennismore in Amsterdam â the group behind The Hoxton â to back the big ambitions of chef @nicolasaquaa .
Together, theyâre opening a new restaurant: @jollofclub , which is crowdfunding right now đŤ
Worth checking out â and even more worth reading the full interview in this weekâs For Starters (đ link in bio).
Move to a sunny country, open a beautiful business, live the good life.
Itâs the dream of tons of starters out there, but how realistic is it? What are the day-to-day challenges?
Once upon a time, For Starters subscriber Brandy Cerne worked in brand marketing in New York for the likes of Shake Shack and Sofar Sounds. Today, she lives in the beachside Brazilian town of Paraty and runs @oportalzinho.paraty , a small, purpose-led pousada â a sort of B&B â which was recently named one of British Vogueâs Best Hotels in Brazil.
Flip through to see how a marketer from Ohio ended up being a hotelier in South America â and read the full interview with her in For Starters (link in bio!)
đŹ Why not subscribe while youâre at it? Join thousands of business builders who get inspiration and ideas every Friday morning.
Anabel GonzĂĄlez is the brains behind @itsgoodbacteria , a new biz that wants to ârewildâ your gut with sachets containing a blend of prebiotics, probiotics and postbiotics, which you mix into water or a smoothie.
With zero business experience and no CPG network, the Puerto Rico-based starter used a combo of determination, cold outreach and ChatGPT (!) to will her biz into being⌠and raise $3.2m in investment.
Flip through to see how she did it and read the full interview with her in For Starters (link in bio!)
đŹ Subscribe for free and join thousands of business builders who get inspiration and ideas every Friday morning.
@sanajaverikadri has built one of the most thoughtful food brands in America.
Read the full interview with her in For Starters to dig into the challenges of starting a biz at 23 years old, dealing with 22,000 preorders during the pandemic, how they navigated a $300,000 (!!) tariff hit, and (news!?) why @diasporaco is opening up a brick-and-mortar shop.
Link đ¤Â bio
Yâall are starting to use the word âstarterâ in convos Iâm not a part of.
Founder, entrepreneur, maker, artisan, bootstrapper, side hustler, solopreneur⌠and now starter.
Has starter breached containment? Are we onto something real here? Can we make this a thing?
PS, if each one of you tells just ONE other person about For Starters, we can start to hit a critical mass. Weâre building the worldâs most useful newsletter and community for the next-gen of small business owners, and youâre all a critical and early part of this journey â¨
Letâs go â
