Fractional work is similar to hiring someone part-time, for a gig, for a project.
It’s getting expertise and specific skill sets without having to break the bank.
Many small business founders need help but are not at the level to hire someone full time in their business, because they either don’t have the cash flow, have enough capacity where they don’t need to offload entirely, or it’s a temporary high priority problem.
Founders who hire me, want a board of advisors, a full time operator executing on all the vision, or a team of 10 but aren’t at that level yet.
So Fractional work is more attainable. It can look like a a year long retainer where I am apart of their team one day a week, or x amount of hours per month, OR maybe for a start up and execution of a brand new priority project.
Many times, founders come to me cause they know something has to change, but they don’t know what to fix, don’t have the capacity to go execute, or just point blank don’t know how to fix it.
And yeah, the big dawgs on Wall Street aren’t the only ones who can afford big dawg brains, this type of business structure was made specially to support SMB founders.
So if you’re scaling to multi-6 figures / 7 figures, and want to do it without losing your mind, your freedom, or your profit - you’re likely a fit for fractional work.
Dm me “fractional” and let’s chat.
✌🏼Crystal
I thought I was using AI too.
Then I let down my ego, and became a serial learner again.
The goal isn’t to know everything about AI, because it will continue to evolve and there will always be something new to learn.
It’s first to understand how to THINK with AI. That then allows you to create your automations, your agents, your entire business with clarity.
Don’t waste time building pretty things people flash around on Instagram. It’s about building the RIGHT things for your current needs and gaps of your business.
We dive into it all. You’ll operate a completely different person.
Dm me “Bootcamp”
We start May 26th.
Flashy flashy. And here’s the whole point. It might have got you to click the reel, but it’s not about the money.
I’ve never been more stretched this last week
- Solo mama of 2 for three days of a 1 and 3 year old.
- 4 Fractional Operator clients I was delivering on (meaning at least 2-5 hours each of my time)
- Started working out at Lifetime Fitness 4.5x this week, hadn’t gone to the gym since before I gave birth
- AND I was launching a brand new offer?
Learning AI changed how I run my business. But thinking with AI helped me bring on virtual hands that gave me so much capacity back.
That’s why in the mist of it all, I wasn’t overwhelm. It was actually fun.
If you’re a founder, you scale faster when you learn how to leverage AI to get shit done for you and without you. Without having to fork up all that overhead for a body.
If you’re an operator, girlll, you will lose your job if you’re not AI fluent. This skill alone will replace you 10 years of experience. It’s not just taking tasks anymore, it’s learning how to bring more value to your clients and employers without them having to ask.
“like damn Gina, how’d you do this?! This is fucking incredible!!!”
That’s the vibe.
Join me inside Dope CEOs AI Bootcamp
- Start: May 26th
- 8 live sessions. 4 weeks
We build together.
Dm me “Bootcamp” to get the details.
Only 30 spots / 8 vips left!
Read it again.
The service providers making real money in 2026 aren’t the ones with the prettiest Notion templates or can do the tasks.
They’re the ones who figured out how to fold AI into their delivery without it being just a show or front.
It’s executing their skills faster and better.
Imagine you’re number #1 on the court then Kobe Bryant comes and just whoops your ass. As a competitive player, you work your ass off to learn the skills to stay ahead. To match/bet him.
This isn’t fear. It’s just happening, and you gotta stay with or ahead of the curve. The market’s already shifting. Clients are already asking. You will be replaced if you don’t focus on, not just your delivery, but the quality and speed of your delivery.
Stop pretending this isn’t happening to your business too. If you’ve been feeling it and haven’t said it out loud, you’re not alone. I’ve had a handful of Obms and operators within the last 24 hours reach out. And you don’t have to figure this out alone either.
Four-week bootcamp, 8 live session, we built for together.
For operators, and yes if you’re a founder inside your business, you too. Starts May 26.
Comment “bootcamp”
Word for word, “I am guessing you build the hub in AI?!”
I had someone snag one of the VIP spots and immediately notice the hub to the Dope CEOS bootcamp.
Not only was the offer and sales page created in 4 hours, but then I produced to create a client experience that wowed from the start.
Better client experience -> better retention -> better renewals -> less TOF needed.
That’s just one example of how AI can change your business.
Yes I’ll be teaching you how to do both. Get in here.
Dm me “bootcamp”
Starts March 26th Tuesday & Thursdays.
- 8 live sessions
- 4 weeks
- Templates, DFY prompts/skills, soo much more.
- 30 Day replay.
✌🏼see you inside
Only 30 spots in this cohort max.
Your brain eats up what you feed it, so here are two psychological tricks that help you get over the fear of learning AI.
1. Reframe and ask it the right questions
2. Pros and Cons list of either decision.
Now, if you’re like that’s right Crystal. I totally feel like I’m avoiding AI and I need to be adapting AI…
You’re in luck my friend.
I’m hosting a live 4 week workshop, over 8 sessions, all about how to think and utilize AI to better support you and your clients business.
Dm me “bootcamp” for more info or click the link in bio.
Only 30 spots total and only 8 VIP spots left.
✌🏼Crystal
This is a skill that you need to both from a visionary perspective and execution hands on.
You either adapt and leverage this to 10x your productivity or you get left behind.
I’m for real! Let’s do this together. You will never operate the same after this bootcamp.
Dm me “bootcamp” for all the details.
30 spots and we’re capped, because I’m not trying to flood this as another marketing bro course grab. I’m here for impact. So let’s go!
✌🏼Crystal
AI is not just another search engine, and you definitely didn’t get it to make you work harder.
I will bet that right now is actually the cusp that you should be taking advantage of.
We are in the stage where some know, some use, and some ignore AI. That option won’t be around for long.
Used right, it replaces overhead costs, it increases productivity, and all of it can 10x your business IF you start to operate and think differently with this new leverage that everyone has access too.
It’s not having access to AI, but the way you use it.
That’s why I’m hosting a 4 week, 8 session live course on how to think, use, and implement AI into YOUR business.
We start May 26th!
✌🏼Dm me “bootcamp” for more details.
This might make you uncomfortable, and it should.
You are your biggest foe.
You self sabotage.
Right when things get good, you doubt yourself.
Right when you’re about to finish something, you stop yourself mid way.
This is your internal filing cabinet just remembering all the bad shit that has happened and trying to trick you into believing that no other outcome is possible, and you’re listening to it even though it has NO PROOF that this new thing you’re doing will or will not work.
So yeah, I’m not against pivoting, trying new things, getting a new coach, or creating a new offer.
I’m just saying learn how to DECIDE and make decisions like a real CEO. By looking at the data and pull the right levers (meaning solve the right problem with the right action).
When people say 80% mindset and 20% strategy this is what they talk about.
Honestly, as a fractional coo who goes in and helps people make better business decisions and execute on the ideas sitting in their brain, a lot of it works because I can objectively be the 3rd party that pulls the CEO out of this self sabotaging pattern.
While they sit in turmoil, I say look this is the fact, give it to me, and it gets done without any buts, ifs, or doubts.
If you can’t do decide or execute for yourself - then stay in the vision and hand it off.
Dm me “implement” and let’s talk about how we stop self sabotaging and execute on the idea that you’ve been making up excuses for months about why it’s not done.
✌🏼Crystal
Raw unfiltered response to the influx of information, experts, and access to AI that we have in today’s economy.
I’m calling it - traditional coaching is going to die and weed out the wannabes.
The ones who have real backed and proved experience will win.
This isn’t even about people necessarily, the trust economy, or even market share.
It’s the disturbing ability for false information, narrative, and the game of telephone that as exponentially increase.
The level of discernment is no longer just a nice to have but a REQUIREMENT. And unfortunately, not many people, let alone founders, have the ability make the best decisions about who they hire, who they trust, what advice to follow.
This is the reason why certain coaches will die out and fractional work like mine will stand the test of time.
Human discernment, quality and control, level of attention, is required more than ever.
Yes use AI. And yes hire someone who can discern or help you discern. It’s no longer a nice to have.
✌🏼Crystal
This doesn’t include the tools that I’m playing with:
- Memberstack
- Lovable
- Chatbase
- Perplexity
- Replit
- Baseboard
- ♾️
Morale of the story
- Do you have the time and capacity to explore?
- Do you even need to be the one exploring and learning?
- Are you leveraging the right tools or just sucking up your time and money?
&& if you’re totally lost on how and what to do with AI or even where to begin with what to be leveraging that’s when you outsource.
The worst mistake you can do as a CEO is pull out of what you do best and get into the weeds.
✌🏼Crystal
First disclaimer - I am not a tax person, cpa, accountant or anything of the sort so get yourself legal help.
Second - every situation is different. I didn’t over pay. I just leveraged a ton of legal ways to offset.
Take some note, but in general my advice get yourself a business.
And if you need help growing your business, I’ve built 5 and scaled 3 to multi 6 figures in less than a year. And yes, all while with a w2 job, pregnant, or with an infant.
✌🏼Crystal
