Mad About Singapore is a community-driven photography movement that captures and amplifies authentic Singaporean stories.
It is a celebration of how we live, work, learn, and play — a call to define Singapore through your lens.
This year, for the first time we are proudly supported by Nikon Singapore
@NikonSG as the campaign partner. Nikon is a globally respected name in imaging. However, partnering with Nikon Singapore isn’t just about branding - it’s a strategic advantage that elevates credibility, reach, and creative quality. Having Nikon Singapore as campaign partner signals quality and professionalism of this campaign. This is a great privilege for our community of photographers.
We’re proud to welcome back
@photosphere.sg as our prize sponsor, continuing to support photographers with brands like Leofoto and H&Y. This year, we’re also excited to have industry leader
@SanDiskAPAC join us, completing the photography ecosystem with their trusted storage solutions.
Together, we invite you to show us what makes Singapore uniquely ours. Show us what makes Singapore – how we live, learn, play and work, what we eat and create – share our culture and way of life, and let your pictures say it out loud and proud: This is Singapore!
While InstaSG has evolved into a strong network of photographers, we are equally focused on engaging youth, uncovering emerging talent, and cultivating the next generation of photographers. As such, we’re having a Youth Category this year, open to participants aged 30 and below.
To enter:
👉 Follow
@instasg ,
@NikonSG ,
@SanDiskAPAC and
@Photosphere.SG
👉 Post your photos (taken on or after 01 June 2025)
👉 Use the hashtags #MadAboutSingapore2026 and #MadAboutSingapore2026Youth if you are 30 year-old or below.
100 images from #MadAboutSingapore2026, together with #MadAboutSingapore2026Youth, will be showcased alongside the works of the Singapore Instagrammers of the Year 2026, in the exhibition that will launch at
@FunanSG before touring across Singapore throughout July and August.
You may submit as many entries as you like until 24 May 2026.
Let's go Mad About Singapore!
picture is by
@wensdelight from Mad About Singapore 2018.