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@instasg

A community group of Singapore Instagrammers. ✉️ [email protected]
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What makes Mad About Singapore different from any other photo contest? Simple — your image has to resonate with at least 23 judges. That’s what makes it special, and why being selected for the exhibition is something to truly be proud of. Let us take you behind the scenes. It’s a two-stage judging process. In the first stage, we have 20 influential Instagrammers forming our Nomination Panel. They come from diverse genres, each with refined skills and unique perspectives. Among them are brand ambassadors, community leaders, past Instagrammers of the Year, and award-winning photographers — both locally and internationally. What unites them all is a shared passion for growing the community. A heartfelt thank you to these 20 individuals (in no particular order), who volunteer their time and effort to make this possible: @_5fivegraphy @andy1um @chris.ambler @darrellgraphy @elfintanned @helloocheryl @initium.photography @jagamac266 @joelcaptures @lkkben @leotomatic @mervkwok @nikkopascua @nat_graphy_ @ongwill @photographyholic @redribbon26 @suspendtime @stanley_photos @tps_sg These panel members begin browsing entries even from Day 1 — and we encouraged them to start early for a good reason. With thousands of submissions expected, it’s nearly impossible to review everything after the closing date. Back in 2018, we recorded over 16,500 tagged entries from more than 1,000 Instagrammers — even our browsers struggled to keep up that time. So yes, even now, some of them may already be looking at your works. At the close of submissions, each panel member will nominate 20 entries, resulting in around 400 shortlisted works. These will then move on to the Final Judging Panel, where a group of professional photographers will review them in depth. From there, the top 100 will be selected for the exhibition — and ultimately, the winners will be chosen. Do you recognise any of them? Say hello — and start posting. Your winning shot might already be on their radar. 📸✨ - #MadAboutSingapore2026 is a collaboration with @nikonsg , supported by @sandiskapac and @photosphere.sg #MadAboutSingapore #CommunityFirst. Check the T&Cs on the website: madaboutsingapore.sg
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19 days ago
Mad About Singapore is a community-driven photography movement that captures and amplifies authentic Singaporean stories. It is a celebration of how we live, work, learn, and play — a call to define Singapore through your lens. This year, for the first time we are proudly supported by Nikon Singapore @NikonSG as the campaign partner. Nikon is a globally respected name in imaging. However, partnering with Nikon Singapore isn’t just about branding - it’s a strategic advantage that elevates credibility, reach, and creative quality. Having Nikon Singapore as campaign partner signals quality and professionalism of this campaign. This is a great privilege for our community of photographers. While InstaSG has evolved into a strong network of photographers, we are equally focused on engaging youth, uncovering emerging talent, and cultivating the next generation of photographers. As such, we’re having a Youth Category this year, open to participants aged 30 and below. We’re proud to welcome back @photosphere.sg as our prize sponsor, continuing to support photographers with brands like Leofoto and H&Y. This year, we’re also excited to have industry leader @SanDiskAPAC join us, completing the photography ecosystem with their trusted storage solutions. Together, we invite you to show us what makes Singapore uniquely ours. Show us what makes Singapore – how we live, learn, play and work, what we eat and create – share our culture and way of life, and let your pictures say it out loud and proud: This is Singapore! To enter: 👉 Follow @instasg , @NikonSG , @SanDiskAPAC and @Photosphere.SG 👉 Post your photos (taken on or after 01 June 2025) 👉 Use the hashtags #MadAboutSingapore2026 and #MadAboutSingapore2026Youth if you are 30 year-old or below. 100 images from #MadAboutSingapore2026, together with 20 from #MadAboutSingapore2026Youth, will be showcased alongside the works of the Singapore Instagrammers of the Year 2026, in the exhibition that will launch at @FunanSG before touring across Singapore throughout July and August. You may submit as many entries as you like until 24 May 2026. Let's go Mad About Singapore! #MadAboutSingapore
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21 days ago
Make sure your post is seen! We understand that it can be frustrating when your post doesn’t appear under the hashtag. As an additional option, you may submit your post’s URL (direct link) to us, and we will compile these links for the nomination panel to review. Please note that this is not a replacement for the entry requirements — your post still has to fulfil the requirements: 👉 Follow @instasg , @NikonSG , @SanDiskAPAC and @Photosphere.SG 👉 Post your photos (taken on or after 01 June 2025) 👉 Use the hashtags #MadAboutSingapore2026 and #MadAboutSingapore2026Youth if you are 30 year-old or below. Submitting the URL is optional; your entry remains valid as long as it meets all the Terms & Conditions. This form is your second chance, a confirm+chop way so you don't miss the chance! First Prize - Nikon Z f black + NIKKOR Z 40mm f/2 (SE) - SANDISK® Creator Desk Drive (4TB) - Leofoto LX-324CT + XB-38 (travel tripod) - Leofoto Strap L-CS-208 Runner-up - Nikon Z5II + NIKKOR Z 24-50mm f/4-6.3 - SANDISK® Creator Portable SSD (1TB) - H&Y NOVA 77mm VND-CPL - Leofoto Strap L-CS-201 Youth Category - Nikon Z50II + NIKKOR Z DX 16-50MM F/3.5-6.3 VR - SANDISK® Creator Phone Drive (256GB) - Leofoto UPA-17L daily lite backpack This year, for the first time we are proudly supported by Nikon Singapore @NikonSG as the campaign partner. It’s a strategic advantage that elevates credibility, reach, and creative quality. Having Nikon Singapore as campaign partner signals quality and professionalism of this campaign. This is a great privilege for our community of photographers. We’re also proud to have @SanDiskAPAC and @photosphere.sg (with Leofoto and H&Y) as our prize sponsors, continuing to support photographers with reliable storage solutions, tripods, filters and accessories. Together, we invite you to show us what makes Singapore uniquely ours. Show us what makes Singapore – how we live, learn, play and work, what we eat and create – share our culture and way of life, and let your pictures say it out loud and proud: This is Singapore! * Images are for illustration purposes only and are not to scale. Actual product may vary in colour/size.
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15 days ago
Almost 80% of us living in an HDB apartment. Let's shoot and share our home tomorrow at 10 PM! For those who are new to #instasgSunday10pm, this is how it works: prepare a shot for the theme, then a few minutes before 10 PM on Sunday, we will give you a hashtag for it. Just 1 post, don't flood, and please do something NEW, don’t tag old posts. #MadAboutSingapore2026 #themorewegettogethertogethertogether
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23 hours ago
Mad About Singapore is a celebration of how we live, work, learn, and play — a call to define Singapore through your lens. We invite you to show us what makes Singapore uniquely ours. At its heart, this campaign is about embracing the passion of being Singaporean and expressing our shared identity as the People of Singapore. 👉 Follow @instasg , @NikonSG , @SanDiskAPAC and @Photosphere.SG 👉 Post your photos (taken on or after 01 June 2025) 👉 Use the hashtags #MadAboutSingapore2026 and #MadAboutSingapore2026Youth if you are 30 year-old or below. First Prize - Nikon Z f black + NIKKOR Z 40mm f/2 (SE) - SANDISK® Creator Desk Drive (4TB) - Leofoto LX-324CT + XB-38 (travel tripod) - Leofoto Strap L-CS-208 Runner-up - Nikon Z5II + NIKKOR Z 24-50mm f/4-6.3 - SANDISK® Creator Portable SSD (1TB) - H&Y NOVA 77mm VND-CPL - Leofoto Strap L-CS-201 Youth Category - Nikon Z50II + NIKKOR Z DX 16-50MM F/3.5-6.3 VR - SANDISK® Creator Phone Drive (256GB) - Leofoto UPA-17L daily lite backpack We understand that it can be frustrating when your post doesn’t appear under the hashtag due to the algorithm. As an additional option, you may submit your post’s URL (direct link) to us, and we will compile these links for the nomination panel to review. Check the bio for the link to this form. Submitting the URL is optional; your entry remains valid as long as it meets all the Terms & Conditions. This is your second chance, a confirm+chop way so you don't miss the chance! Thanks heaps to @NikonSG our campaign partner, @SanDiskAPAC and @photosphere.sg (with Leofoto and H&Y) our prize sponsors, and all volunteers including the committee and the nomination panel members who make this possible. Let's go Mad About Singapore! * Images are for illustration purposes only and are not to scale. Actual product may vary in colour/size. Image is from Mad About Singapore 2024 by @ongwill .
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2 days ago
Show us what Singapore eats! Let's post together at 10 PM with the special tag #instasgSunday2026Makan - and please browse the tag to see other posts, leave a comment of encouragement and get inspired for #MadAboutSingapore too! Oh, don't forget to post for #MadAboutSingapore2026, we haven't seen lots of food posts there :) For those who are new to #instasgSunday10pm, this is how it works: prepare a shot for the theme, then a few minutes before 10 PM on Sunday, we will give you a hashtag for it. Just 1 post, don't flood, and please do something NEW, don’t tag old posts.
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6 days ago
Mad About Singapore is a community-driven photography movement that captures and amplifies authentic Singaporean stories. It is a celebration of how we live, work, learn, and play — a call to define Singapore through your lens. This year, for the first time we are proudly supported by Nikon Singapore @NikonSG as the campaign partner. Nikon is a globally respected name in imaging. However, partnering with Nikon Singapore isn’t just about branding - it’s a strategic advantage that elevates credibility, reach, and creative quality. Having Nikon Singapore as campaign partner signals quality and professionalism of this campaign. This is a great privilege for our community of photographers. We’re proud to welcome back @photosphere.sg as our prize sponsor, continuing to support photographers with brands like Leofoto and H&Y. This year, we’re also excited to have industry leader @SanDiskAPAC join us, completing the photography ecosystem with their trusted storage solutions. Together, we invite you to show us what makes Singapore uniquely ours. Show us what makes Singapore – how we live, learn, play and work, what we eat and create – share our culture and way of life, and let your pictures say it out loud and proud: This is Singapore! While InstaSG has evolved into a strong network of photographers, we are equally focused on engaging youth, uncovering emerging talent, and cultivating the next generation of photographers. As such, we’re having a Youth Category this year, open to participants aged 30 and below. To enter: 👉 Follow @instasg , @NikonSG , @SanDiskAPAC and @Photosphere.SG 👉 Post your photos (taken on or after 01 June 2025) 👉 Use the hashtags #MadAboutSingapore2026 and #MadAboutSingapore2026Youth if you are 30 year-old or below. 100 images from #MadAboutSingapore2026, together with #MadAboutSingapore2026Youth, will be showcased alongside the works of the Singapore Instagrammers of the Year 2026, in the exhibition that will launch at @FunanSG before touring across Singapore throughout July and August. You may submit as many entries as you like until 24 May 2026. Let's go Mad About Singapore! picture is by @wensdelight from Mad About Singapore 2018.
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6 days ago
Public transport is our way of life. There are room for improvements, but we are proud that our public transport is considered the best among countries. Let's share our pride with the special tag - #instasgSunday2026BusMRT - at 10 PM. After that please browse the tag to interact with our fellow instagrammers, and perhaps get inspired for the Mad About Singapore 2026 winning shot? For those who are new to #instasgSunday10pm, this is how it works: prepare a shot for the theme, then a few minutes before 10 PM on Sunday, we will give you a hashtag for it. Just 1 post, don't flood, and please do something NEW, don’t tag old posts. #madaboutsingapore #CommunityFirst #TheMoreWeGetTogetherTogetherTogether
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13 days ago
Got colours ready to blast? Let's post at 10 PM with the tag #instasgSunday2026VIBR.Tag us too so we can see your post, and don't forget to check others with the same tag - show some love yah! For those who are new to #instasgSunday10pm, this is how it works: prepare a shot for the theme, then a few minutes before 10 PM on Sunday, we will give you a hashtag for it. Just 1 post, don't flood, and please do something NEW, don’t tag old posts. #MadAboutSingapore #CommunityFirst #themorewegettogethertogethertogether
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27 days ago
Featuring magnificent moonrise captured by @jasonology__ . #instasgfeatures #featuredsgiger #madaboutsingapore #moonrise
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1 month ago
Let's go soft with our colours today! Post at 10 PM with the tag #instasgSunday2026PSTL. Tag us too so we can see your post, and dont forget to check others with the same tag - show some love yah! For those who are new to #instasgSunday10pm, this is how it works: prepare a shot for the theme, then a few minutes before 10 PM on Sunday, we will give you a hashtag for it. Just 1 post, don't flood, and please do something NEW, don’t tag old posts. #madaboutsingapore #CommunityFirst #TheMoreWeGetTogetherTogetherTogether
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1 month ago
Good Friday and Easter Sunday are two significant days for Christians. Since Easter is always on Sunday, Singapore takes Good Friday as a public holiday. For the story about Good Friday and Easter, you need to go all the way back to Genesis, where God created the world and created men to rule over his creations. Men sinned by rejecting God's sovereignty and the price of sin is death, which is beyond physical death - men are separated from God and face the effects of sin: physical death, wickedness, sickness, natural disaster, decay, etc - as God created all things good, sin has brought all bad things into the world. God didn't leave it there, though. He made a promise to deliver men from sin - total forgiveness and restoration - this is when the story of Jesus Christ starts. The "Old Testament” part of bible records God's promises and the birth of Jesus as the fulfilment is the start of the "New Testament". Jesus, which is God the Son (find out more about "Trinity”), was born as son of man, the Messiah. He preached and taught about God and performed miracles, but beyond that, he was actually in the mission to fulfil God's promise. As the price of sin is death, Jesus' death on the cross paid for all sinners - past, present, and future. Men are reconciled to God, and Jesus' resurrection gives "new life" to men. Because He lives, christians can look forward to life after death in a perfect world without sin, with Jesus as the ruler of the new world. Easter Day is to celebrate Jesus' resurrection. Easter egg and bunny, however, just like Santa Claus and Christmas tree - they are forklore - irrelevant to the bible, part of modern celebrations that is widely being used for commercial purposes. Some say that Easter eggs symbolize the empty tomb of Jesus, a reminder that Jesus rose from the grave. In some places, flowers also play a main role in celebration - similar to egg being the start of life for animals, flower is seen as start of life for plants. How about Easter bunny? Ermm.. no idea :) Happy Easter to all Christian Instagramers; have a blessed life, because He lives! #WhatIsEaster #MadAboutSingapore #CommunityFirst Image credit: @blessedsacrament.sg
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1 month ago