Today we officially announced that @christianmccaffrey has joined @whileonearth as a co-founder and investor.
This is an incredible moment for our company and for me personally. For an athlete like Christian, to commit to an early stage brand like ours is truly unique. He could be with any brand, and he chose us. That’s a testament to his belief in our vision and his excitement to help us build.
From the first time Christian and I met, it was clear we were cut from the same cloth. Christian is not just a face of our brand, he’s part of it. He is highly engaged on a daily basis, with product ideas and collaboration. He’s invested in every possible way.
As I shared with him early on, I just want the opportunity to prove this is the best decision he’s ever made. It’s about that time!
#whileonearth #cmc
Hear more of the story behind the Rhythm Runner from co-founder @industrytodd and the process it took to create our first running shoe.
The Rhythm Runner is now available for pre-order in three core colors.
#whileonearth
Say hello to the Rhythm Runner! I’m so proud of this shoe. It looks awesome and feels even better. Stable, responsive and versatile. Launching for pre-order on 5/12! @whileonearth #whileonearth #running
Hear more from our co-founder and CEO @industrytodd on how he’s rewriting the playbook for success with today’s era of disruptive brands.
Read up on the latest @incmagazine feature or catch the full episode on Youtube @getbehindthebrand
#whileonearth
