James Blake tells the story of going independent and building his independent home in Pigeons and Planes.
Today he feels prioritized, creatively free, and supported with partners he “truly loves and care for” as he debuts his first independent album “Trying Times.”
Congratulations to James Blake on releasing his seventh studio album “Trying Times” today!
James used indify to partner with @goodboyrecords for this album and build his independent home.
In his Zane Lowe interview, James described ‘Trying Times’ as ‘love in the time of chaos’ and his favorite album he’s ever made.
Over the last 7 years, I went from delivering pizzas to becoming a lawyer, to touring the world, being on late night tv, and ending up on billboard charts. But I’ve never really shared my personal story with you guys. Until now.
This video is the Dayjob series produced by @indify and it’s the most vulnerable interview I’ve done. I keep a lot of my personal life private from the internet. But this video is a peak into my story. I don’t wanna just be an artist to you guys. I want you to know me as a human. After all, I get to live my dreams every day because of you all and so i wanted to not only celebrate and share my story but share my deepest truths and identity with you in this piece…..
I hope you take 10 minutes, drink a little tea, and get to know me.
📹: @bobbyleepalmer@no_department@joelwolter
I’m gonna pay off my family’s mortgage with songs I made in my car. And I did this without any record labels.
I hope any young artist can watch me and find proof that nothing is impossible anymore. You can become a superstar in a grocery store parking lot. You can connect with millions of people from the driver seat of a 2010 Ford focus. And exactly what happened. Special shout out to the first few hundred people that believed in me when I was posting every single day back in 2020. I would say “ who would’ve thought we could make it here?” but the truth is, I knew we could make it here and so did y’all.
Anees joined indify early in his music journey in 2021. Since then, he’s generated over 500M streams, performed on Jimmy Kimmel Live, and broken the record for the longest-running No. 1 on the Billboard Philippines chart, all while building with independent partners on indify.
indify connects independent artists with the top independent partners in music. It’s a free platform that helps artists find the right collaborators to grow with so they can be supported while remaining fully in control of their music careers.
Earlier this year James Blake shared his experience as the first established artist to use indify.
We’ve used his words to share exactly how the platform functions and how he found his independent music partners using indify.
indify matchmakes independent artists with the right independent partners so they can build their careers with autonomy and support.
apply at indify.io 💫
when partnered with the right partners at the right time, independent artists can achieve the highest heights in music.
most of the artists above joined indify early in their careers and through partnership were able to grow to achieve major milestones.
indify connects artists with strategic partners so they can build while maintaining control of their music.
apply at indify.io 💫
Tee Charts:
indify’s platform matches artists with partners who add strategic value to them via equitable artist partnerships. using the platform, an artist can digitally exchange streaming participation in a song/album for funding/marketing support on equitable terms.
the indify platform is transparent and provides artists a ranking of partners based on how much value they’ve created for artists in prior artist partnerships. in an act of radical transparency, we’ve put these figures on tee shirts showcasing the top artists, partners, and songs to form partnerships on indify.
data as of september 2024*
the indify effect 📈
While @jamesblake is the first superstar to use indify for his first independent release, indify’s roots have been in matching rising independent artists with the right strategic partners per release to help take their music careers to the next level.
The indify platform has helped independent artists reach billions of streams and top platforms around the world all while they own and control their music careers. These artists include @saintlevant , @armaniblanco , @anees , @leah , @madsteaparty , @thelonerjev , @yihojean , @lukaschiang , and more.
In this piece we’ve transparently shared information showing where artists were at the time of their indify partnership and where they are today. These artists and their teams were kind enough to lend some words to describe the strategic value of the partners they chose and how it impacted their careers and lives.
Strategic value is the key.
Independent artists building on indify share love for their strategic investors and shine a light on their strategic value.
Strategic investors on indify add value to artists by supporting them with digital marketing, dsp pitching, and/or content strategy expertise.
Thank you to all the artists who shared kind words for indify and their partners 🤍
