Produced as part of Toyota’s new innovation campaign, this film from Beatrice Pegard Ferry takes car charging anxiety from 100 to 0. Using pure (untested) science, vibrant set design and some professional comedic timing from Randall Park, we see how Toyota’s technology leaves its drivers glowing - literally. It was a lot of fun exploring this idea with Beatrice and amazing to see the vision she laid out in the treatment brought to life so exactingly!
Toyota x Randall Park - Department of Human Technology
Treatment Research, Art Direction & Design:
@indevelopment.studio
Brand:
@toyota
Agency:
@Intertrend
Senior Manager: Tyler McBride
Creative Director: Matthew Choy
Agency Producer: Mikko He
Director:
@beatricepegard
Producer: Frank Mele
1st AD: Liz Tan
2nd AD: Hailey Oltman
DP: Jon Chema
@jchema
Steadicam Operators: Ari Robbins
@steadijew and Dana Morris
@cmondaaad
1st AC: Ben Stein
2nd AC: Jack Deichart
Gaffer: Marlon O Brien
@krazikutz
Key Grip; Marlow Nunez
@griplife
Matrix Head Tech: Simon Shin
Sound: Joe Hettinger
Production Supervisors: Pablo Richards, Jade Fletcher
PA: Ashley Hoskins
Wardrobe Stylist: Amanda Owen
@lolasimona
Stylist Assistant: Miranda Zorn
Production Designer: Vincent Reynaud
@vreynaud
Randall Park HMU: Colleen Dominic
HMU: Cheryl Marks and Jessie Bishop
Editor: Kyle Brown
@arcade_edit
Post Production: Spencer Butt & Eric Whipp
@alteregopost
Grade: Eric Whipp
@Alter Ego
Sound Design: Nathan Rubin
@racketclub.tv
#creativedevelopment #pitchdeck #advertising