In a world obsessed with performance, control, and perfection, we chose to tell a different kind of story.
Shot with the Sony FX3, this short film is a cinematic reflection on instinct:
the only voice that doesn’t ask for permission, that doesn’t need to prove anything, only to be followed.
Because while the pressure to perform is universal, the way we break free is always personal.
Nothing to prove. Nothing to explain.
Nothing but instinct.
A massive thank you to everyone that made this possible, @sony.unitedkingdom for believing in the vision, @lotuscars for supporting and the amazing people behind it:
@armen.io@imlukez@simone_rocco@robvsn
What happens when you remove performance, metrics, expectations?
When you strip away the noise, the labels, the pressure to prove?
For almost a year, this lived only in our heads.
This project started in a very simple way. A conversation, months ago, with @armen.io . We were talking about the need to make something that felt ours again. No pressure to make it work. Just an idea we wanted to follow and see where it would take us.
At the beginning it wasn’t clear at all. It was more a feeling than a plan. So we took that feeling to the Dolomites and let the place do its thing.
We spent time there: some moments worked. Some didn’t. But everything felt real.
For me, this was very different from any other project I’ve worked on. It changed the way I think about creating and about why I do it in the first place. What you’re watching now is just the result of that process. Nothing more, nothing less.
Nothing but the Instinct.
Thanks to the whole team that made it possible:
Directed & Written: @armen.io
Written & Co-Produced: @imlukez
Talent & Producer: @aa.vision
Producer: @simone_rocco
Powered by: @kamahouseproduction
Aerials: @robvsn
Shot using the Sony FX3, paired with the 28–70mm GM and 50–150mm.
And special thanks to those who believed in and supported our vision:
@sony.unitedkingdom@sonyprofilmmaking@lotuscars@chalet_al_foss
None of this would have been possible without @aa.vision . Who, in addition to putting his face to it, has allowed us to connect with great realities such as Sony and Lotus.
#automotivefilmmaking #sonyalpha
For the first time in a long time I can say that I followed my dreams and made them take me to the edge of the world.
To the land of ice and fire.
I return home with a wealth of experiences, tears and smiles that are invaluable.
I struggled so hard to reach this little big goal. I dreamed of it, hoped for it, and finally lived it.
Always be proud of every step you take, of the sacrifices you have made to reach the place you occupy right now.
Because real strength must start from within; you must feel it flowing through your veins.
If you can feel it, you can live it.
Thank you Iceland, you have given me life. 🇮🇸❤️
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#iceland #folkscenery #thedreamersplace #outdoortones #tonesofnature #nomadict #outsideisfree #worldviewmag #dreamermagazine #lookslikefilm #landscapephotography #liveoutdoors #exploremore #lensculture #discoverearth #earthoutdoors #earthvisuals #adventurevisuals #roamtheplanet #bealpha #sonyitalia #icelandicadventure #earthfocus #planetearth #Wonderlustcollective #earthofficial #earthcapture #traveliceland #todayiniceland
Moments from the last tour in Portugal, with the next journey already calling 🇵🇹🏎️
Directed & Produced: @armen.io
Aerial: @robvsn
#automotivephotography #supercar
The Eletre doesn’t ask for attention. It just sits there, in the fog, on wet asphalt, at the edge of a pass, and you feel it anyway.
Five days in the Dolomites. Rain, low clouds, the kind of light that makes everything look like it’s already a memory.
We didn’t chase the perfect conditions. We shot through the real ones.
In collaboration with @lotuscars
Days spent with the team: @armen.io@aa.vision@simone_rocco@robvsn
#lotuseletre #automotive #automotivephotographer
Some shots from the most incredible place to photograph supercars: Scotland 🏴
Back to the days with @armen.io and @ugocirciello
#automotive #automotivephotographer #scotland #photographer
Some photos taken during one of my latest work for @bmwitalia@bmwroma for the launch of the BMW X3.
That time with @monaco.visual 🎥 .
#automotivephotographer #automotive #bmw
Airbags in a phone case? 🤌🏻
Yes. And yes, they actually work!
I got so many questions about this one, so here’s the real talk 👇🏻 1. Is it actually protective?
Yes. The corners have built-in “airbags” to absorb impact and for someone like me who drops literally everything 😅 that’s survival. 2. Is the rotating stand really useful?
More than I expected. I travel a lot, work on the go, take calls everywhere.
Need to review an edit? Hop on a call? Watch references?
Rotate it in seconds and you’re set. 3. Is it comfortable for shooting handheld?
Surprisingly yes. It’s thin, stable, and doesn’t mess with the iPhone feel.
Which means I can keep filming without feeling like I’m holding a brick.
Also… filming this was actually fun.
Creating around everyday tools hits different and yeah, the case looks pretty cool too 😜
This is the #TORRAS #OStandQ3AIR #phonecase
in collaboration with @torras_global
Link in bio ❤️🔥
