@ikevinvu is the founder of @everydaybetterclub , one of the fastest growing active lifestyle brands in the world, reaching over 100,000 people and generating 50M+ views in 30 days.
What follows isnât about momentum or metrics.
Itâs a look into the part of the journey Kevin hasnât spoken about publicly. The decisions, uncertainty, and personal moments that shaped how EBC was built before the traction.
Founder Stories documents the thinking and perspective behind real founders, beyond surface level success.
The story unfolds next.
Kevin Vu.
#ad F1 weekend is next week and Iâm running with CELSIUSÂ and Aston Martin đ
â¨Why run alone when you can run together? Join me at the CELSIUS x AMR Montreal Run Club, May 20th, 4.4km through Montreal with the Aston Martin F1 Team đââď¸â¨â¨Free drinks. Free merch. Good vibes. Spots are limited, join the waitlist now. Link in bio.â¨â¨#CELSIUS #CELSIUSBrandPartnerâ¨â¨@celsius_canada â¨@astonmartinf1
đĽ: @bykev1n
Sub 1h30 half marathon story time đż
Flew in the day before, 5km shakeout with @kiehlscanada and @jeffgloriaa âď¸đ, then walked around the city to calm my nerves
Game day jitters hit different. I barley, couldnât sleep, couldnât even handle business before the race. Knew it was going be gg đđŠ
Metro closed. Every Uber cancelled. Showed up late to the race jumped the fence, and just ran
Had no time for a warm up and just ripped the run in the new Open Sky tank (my favorite) đĽ
At the end of the day, this was great training experience for my sub 3 marathon:
Expect the unexpected and you wonât be disappointed đ
Oh and everything happens for a reason, so donât forget to enjoy it because time flies #deep
The PB was inevitable, so why not have fun doing it @torontomarathon đ
Race day kit from @everydaybetterclub gave me a +5 speed boost. Look good, feel good, rip good đŽâđ¨
Coaching by @sadonaldson gave me the confidence and @maurten_official & @transparentlabs provided the right fueling. Itâs all in the details âď¸
Huge shoutout to Toronto. Energy was electric, wouldnât have known it by watching the Leafs play đ¤đ
And none of this wouldâve been possible without @kiehlscanada . Got the best SPF in the game âď¸
#kiehlspartner
Workâs not done
@ottawaracewknd weâre coming âł
Grateful for the grind âď¸
@everydaybetterclub runs are back on the calendar!! New product drops are in the works, and sub-3 marathon training is well underway. Lots of miles, lots of momentum, and doing it all alongside some truly incredible people.
ngl, itâs been overwhelming, but as Ryan Holiday says, The obstacle is the way.
