#ASAPRocky has officially entered his #Chanel era.
From his CFDA Fashion Icon appearance in head-to-toe @chanelofficial to his Gotham Awards look days after the announcement, @asaprocky has been quietly building this relationship in plain sight. Now, as the house’s newest ambassador, he steps into a role that merges cinema, craft, character, and influence. His recent short film with #MargaretQualley, directed by Michel Gondry and shot in New York, marks his first major campaign for the house and signals the beginning of a new masculine chapter at Chanel.
Read the full story at the link in our bio.
Ivy prep meets medieval maximalism.
The #Dior Pre-Fall 2026 menswear by #JonathanAnderson indulges in aristocratic Ivy: embroidered 18th-century coats and crested cargo shorts meet prep knits, pinstripes, and light-wash denim for chapter two of his high-low vocabulary. Shot at a Paris manor on Île Saint-Louis, it refines SS26 motifs with regal florals, tweed blazers, and slouchy sweaters.
Check the full lookbook at the link in our bio.
The #sneaker we’ve all been waiting for is here: #ASICS x #HiddenNY ‘Hidden Dawn’ GEL-DS Trainer 14. Lunar-inspired detailing, precision tech, and luxury streetwear vibes – now available globally. Details at the link in our bio.
Time is broken into pieces. Days fracture into hours, hours into minutes, minutes into seconds. And yet, no matter how small or jagged the split, time moves as one, felt as one. Imperfect, fractured, relentless, and somehow, still beautifully whole. Discover the latest #watches at the link in our bio.
Photography: @vladimirmarti
Producer: @fatimamouradd
Photography Assistant: Jaypee
Fashion Director: @kim.j.payne
Fashion Editor: @marligger
Unearthed, “Earthly Pleasures” channels the essence of Earth through a suite of fragrances that celebrate the raw, elemental beauty of the world beneath us. Out now, at the link in our bio.
Creative Direction: @kpbreen
Photography: @efraimevidorphotography
Styling: @kim.j.payne
Time is the greatest fortune; elusive, unforgiving, and impossibly precious. Some chase it. Others wear it. Folded into the rituals of childhood, we once summoned futures with paper corners and whispered numbers, as if destiny could be teased out by touch. Now, the folds are sharper, the stakes higher. What once was a game becomes a gesture. A flick of the wrist, a decision sealed in #Chanel’s steel and gold. Explore the editorial at the link in our bio
Photography: @vladimirmarti
Creative Direction: @danestojanovic
Watches: @chanelofficial
FLOWER POWER
The earth, for the most part, is trustworthy. That’s why brands sing hymns to it; farm-to-table menus, “all-natural” labels, organic stickers that cling like badges of honour. Fashion, too, leans on the earth’s generosity. Perfumes steeped in jasmine, oud, cedarwood, bergamot. #LoroPiana’s devotion to the Capra Hircus goat, whose cashmere is second to none. #LOEWE weaving orange peels, raffia, organically grown cotton into their garments. #Hermès, with its devotion to leather and natural fibres, has long chosen the eternal over the synthetic. Discover the full editorial, at the link in our bio.
Photography: @jaketerrey
Fashion Direction: @kim.j.payne
Fashion Assistant: @zebazebrazebz
Grooming: @maurodhernanmakeup
Set Design: @andryushinegor
Producer: @fatimamouradd
Model: @ahmed.ys1 / @premiermodels
Opus XVI – Timber is an ideal companion.
It stands upright, lets lines ease, stresses resolve, and lets nuance speak. Cypress, cardamom, lavandin, then frankincense, juniper, fir, finally palo santo, cedar, vanilla bourbon, and patchouli. A fragrance like a clean dovetail: seamless, tactile, and wise. Hit the link in our bio for more.
CREATIVE DIRECTION: KEVIN BREEN @kpbreen
PHOTOGRAPHY: JAKE TERREY @jaketerrey
FASHION DIRECTION: KEVIN BREEN @kpbreen & KIM PAYNE @kim.j.payne
FASHION ASSISTANT: @zeyaanah
GROOMING: KAVYA RAJPOWELL @kavyarajpowell
SENIOR PRODUCER: STEFF HAWKER @steff.producer
CASTING DIRECTOR: JEAN-MARC MONDELET @jeanmarcmondelet
LIGHTING ASSISTANT: SCAR SALARIO @scar_salario
MODEL: ETHAN HADDAD @ethan_h3d / @marilynagencyny
