HUGMUN

We’ve been shortlisted for the Danish Creative Circle Awards 2026. We’d like to thank our clients, @otriea.skin and @glasoptician for their trust, for giving us creative freedom, and for supporting us throughout the process. We also want to thank everyone involved in the projects. Art Direction & Graphic Design: Hugmun and @gabrielleadam.design Photography: @miloch_com / @kuba_szopka 3D: @marekdegorski Print house: @marceli_printery #packaging #graphicdesign #brandidentity #visualidentity

Camelot Tray by @klostore.pl „The Camelot tray is a deeply personal project for me. From the very beginning, I was searching for a form that would feel timeless and refined — one that echoes the quality of mid-century and luxury modern aesthetics. At the same time, I wanted to avoid repeating vintage clichés, aiming instead for a sense of contemporary lightness. There are very few people like Maria and Tomek, who understand my sentimental design language so intuitively. The most exciting moment in collaborating with @hugmun.studio came when I realized that their branding for Camelot… had appeared in my dreams before. It felt as if they had seen straight through the essence of the project. Such a deep creative alignment between designers is incredibly rare. I am truly impressed by their sensitivity to detail and atmosphere.” Object branding by Hugmun „For the second time, the founder of Klo placed her trust in us, entrusting us with the visual identity of her new object — this time, the Camelot tray. Klaudyna creates beautifully handcrafted functional objects that always spark our imagination. There is nothing more rewarding than working on something that is already inherently beautiful. Her trust also gave us room to play and explore creatively. One of the key elements of the project was the creation of a custom typeface by @boafff , which became an integral part of the overall identity. So when we heard that our design… had appeared in her dreams beforehand, it felt like a moment straight out of a Lynch film. It seems we experienced a kind of intergalactic meeting of minds.” #ceramika #artobject #customtype #graphicdesign #packaging @contemporarytype

Working on @botniaskincare seasonal skincare is always exciting. Each batch feels like a fingerprint — entirely unique — but this particular release of Juniper and Ponderosa hydrosols has truly stayed with us. 🪾Ponderosa Hydrosol is distilled from the bark of a Ponderosa tree, carefully gathered from a tree that has been struck by lightning. Botnia never harvests bark from living trees, ensuring a deeply respectful and responsible process. 🌳Juniper Hydrosol carries an extra layer of magic. It is ethically wildcrafted from Justine’s mother’s land in Santa Fe, grown in the untouched desert of New Mexico. The juniper trees there have existed for thousands of years, and with that comes a deep awareness of how little should be taken. Its power and ability to transform the skin feel almost unreal. This hydrosol is released to the public only once a year. For both hydrosols, we collaborated with talented @bry.illu , who created a series of extraordinary illustrations, and poured her heart and soul into it. We strongly believe in the power of illustration and in working closely with artists — and we deeply appreciate when our clients share that same understanding. 🌼 Packaging and animation by @hugmun.studio Printhouse @marceli_printery #packaging #californiaskincare #illustration #hugmun #graphicdesign

A closer look at the details that shape the branding of GLAS OPTICIAN @glasoptician Two main pillars define the project: typography and color, complemented by a layer of illustrated details. At the core of the identity is the logotype — neither purely minimalist nor decorative — containing subtle, original characteristics. It is a part of a broader typographic system, designed with flexibility and precision in mind. The name itself — GLAS OPTICIAN — can form a frame, a quiet reference to the world of eyewear. We introduced deep brown tones such as Espresso Brown and Maroon — colors inspired by eyewear frames and tinted lenses. These hues bring warmth and depth while harmonizing with the atmosphere of the physical space. The interior design by FRAMA @framacph gives the place its distinctive character, beautifully highlighting the eyewear collections curated by Hugo and Havana. Background colors remain soft and balanced, with buttery off-whites and ivory tones. We deliberately avoided a strictly black-and-white, overtly minimalist direction. To complement the system, we created a set of original illustrations by Maria Milenko @milenko_illustration . The cleaning cloths feature a map of Copenhagen with the locations of the two stores marked. Other small illustrated elements appear both in the printed materials and on the website, highlighting the careful attention to detail and craftsmanship. Design by HUGMUN @hugmun.studio 3D animation by Marek Degórski @marekdegorski Print by MARCELI @marceli_printery Photography by Kuba Szopka @kuba_szopka Interior design and photography by FRAMA @framacph

New project for @glasoptician — a boutique with two locations in Copenhagen, known for its carefully curated selection of independent eyewear. We were responsible for the full rebrand, including the website, digital presence, printed materials, and in-store signage. Over time, the founders of GLAS OPTICIAN became not only our clients but also our friends. This project is the result of mutual trust — and it’s only the beginning of our continued journey together. Design by @hugmun.studio 3D animation @marekdegorski Print by @marceli_printery Photography by @kuba_szopka Interior design and photography @framacph #branding #copenhagendesign #packaging #printedmaterials #visualidentity @europebranddesign

Branding & packaging for @glasoptician Full project coming soon. — Design by @hugmun.studio Print by @marceli_printery Videos by @kuba_szopka — #graphicdesign #branding #packaging #optician #btsdesign

Every detail in @otriea.skin packaging was crafted with intention. From dieline development and paper testing to final assembly, treating the process as a ritual in itself. @hugmun.studio worked closely with @marceli_printery to fine-tune pressure, alignment, and material response — ensuring that each blind deboss hit the paper just right. The result is a quiet tactile presence that reflects Otriea’s ethos of grounded, sensory-led care. Packaging that invites touch, lingers in memory, and reflects the slow care of the products within. Custom developed & printed by: @marceli_printery Graphic design: @hugmun.studio Design team: @milenko_illustration @boafff @gabrielleadam.design Photography: @miloch_com 3D: @marekdegorski #graphicdesign #packaging #sustainablebeauty #naturalskincare #ritualskincare #debossing #letterpress

Each @otriea.skin product represents a unique ritual — and each has its own symbol 🗿 Every icon was carefully designed to capture the essence of a specific step in the skincare journey. These flat, minimal shapes were then transformed into sculptural 3D forms, giving the ritual a tangible, almost ceremonial presence. The color palette shifts gently across the line, giving every product its own voice, while remaining rooted in the same natural, quiet world. Distinct, yet connected — just like the rituals they represent. See the full visual system in our case study, now on our website and Behance. Graphic design: @hugmun.studio Print: @marceli_printery Design team: @milenko_illustration @boafff @gabrielleadam.design Photography: @miloch_com 3D motion: @marekdegorski #graphicdesign #packaging #artdirection #sustainablebeauty #naturalskincare

Branding and packaging by HUGMUN for @otriea.skin — rooted in nature, guided by ritual. A visual world shaped by quiet strength and earthy depth. Their formulas are crafted from wild-harvested or organic ingredients, with a deep focus on oils and botanicals. This connection to the earth naturally shaped our design approach: a palette of muted, earthy tones. Outer boxes were produced by @marceli_printery using dyed-in-the-mass papers, with blind debossing in distinctive organic shapes — echoed across the labels. The project is crowned with a set of symbolic icons, later brought to life as 3D sculptures. Full case study now available on our website and on Behance. Graphic design: @hugmun.studio Print: @marceli_printery Design team: @milenko_illustration @boafff @gabrielleadam.design Photography: @miloch_com 3D motion: @marekdegorski #branding #packaging #brandingstudio #packagingdesign #visualidentitydesign #brandingsystem #naturalskincare #skincarebranding

There are some projects that can’t be shared publicly — or only after some time has passed. This is one of them. Together with the @klarna team, we explored ways to expand Klarna’s branding system during 2021–2022. 1) Loader 2) Missing Image 3) Nothing To Pay / Notifications / Too Many Orders / Order Placed 4) Order Placed Conceptual ideas and illustration: @hugmun.studio Client: @klarna Animation: @animadetv #animation #animation2d #gradientart #klarna #motion #gradientanimation #framebyframe

A bit of experimenting before the launch of a new project for @otriea.skin — branding, packaging and art direction. Full case study coming soon. #branding #packaging #skincarebranding @contemporarytype

10 YEARS OF HUGMUN STUDIO 🤍