Huffman Creative

During production for Square’s “See You in the Neighborhood” campaign, our crew traveled across 8 cities filming inside 37 real businesses. Every location came with its own rhythm. One morning we were filming inside a busy market before opening, the next we were squeezing cameras into a neighborhood diner during the lunch rush. Working inside active businesses meant adapting constantly. Customers were walking in, orders were being taken, and the day never stopped moving. Our job was to capture those moments without interrupting them. Here’s a look behind the scenes of what it takes to film a campaign inside real businesses across the country. 📸: @alexanderthelake

For Square’s “See You in the Neighborhood” campaign, the goal was to celebrate the small businesses that shape communities across the country. Rather than staging environments, we filmed inside real businesses in eight cities, documenting the everyday rhythm of places that people return to again and again. Each location had its own character, from corner cafés to long-standing neighborhood staples. Our approach was to stay flexible and let each business guide the story. The result was a campaign that reflects the personality of the neighborhoods themselves. Swipe to see how the concept translated into the final campaign.

Huffman Creative produced Square’s national brand campaign “See You in the Neighborhood,” celebrating the people and businesses that define local communities. Over several months of production, our team traveled to 8 cities and filmed inside 37 real businesses, capturing the energy and character of neighborhoods across the country. From beloved corner shops to longtime local staples, each story highlighted the sellers who shape the places we call home. The campaign also featured voices like Jimmy Butler, Killer Mike, and Emma Rogue, each sharing their perspective on how small businesses help communities thrive. We’re grateful to the @square team and every seller who welcomed our crew into their space.

Still buzzing from this year’s first Summer Social! Between catching up with familiar faces and meeting new friends, we wanted to say a massive thank you to everyone who showed up last week to kick off the season with us. We’re constantly grateful for the heart of this community and we’re looking forward to seeing you at the next one!

A live performance shouldn’t end when the lights go down. It should continue to generate value long after. @huffmancreative partners with artists, management teams, and creative collaborators to transform live experiences into premium, scalable content across platforms, audiences, and formats. From global livestreams and broadcast performances to documentary series and theatrical concert films, our focus is on capturing real moments, shaping strong stories, and creating work that carries value well beyond the initial release. With the right creative, production, and distribution strategy, a single live event becomes something bigger, extending its reach, lifespan, and long-term value. If you’re building a live production or event, we’d love to connect. Visit or reach out for our live capabilities deck.

We’re bringing back our Summer Social next weekl!! We’re getting ready to kick things off with Vol. 1 on Thursday, April 30 at our office on Larchmont Blvd. We’re excited to do it again and keep the tradition going. Join us for an open bar, good music, and a chance to catch up with friends, collaborators, and community as we head into summer. We hope to see you there! Parking note, the Rite Aid garage next to our office closes at 9:00 PM, so we recommend street parking or rideshare if you plan to stay through the night.

It’s official, “Infinite Icon: A Visual Memoir” is out now!!! Congratulations to @bruceydrobertson @iamjjduncan and @11.11media on the release of this incredible film, and a big thank you to @22twentytwo22 for recommending us. We feel very fortunate to have been a part of this amazing project. 🙏🏼 Go check it out in theaters now! 🎬 A Film by Bruce Robertson & J.J. Duncan An 11:11 Media Production In association with The CJ Group and Huffman Creative Directed and Written by Bruce Robertson and J.J. Duncan Executive Producers - Paris Hilton and Bruce Gersh Executive Producers for The CJ Group - Jun Bang, Don Savant, Paul Hyo Kim, Greg Drobnick Producer - Bruce Robertson Live Director - Ryan Huffman Executive in Charge of Production - Joyce Covello Producers - J.J. Duncan, Omar Lagda, Megan Jacobi, Joanna Studebaker, Ryan Huffman, Katie Sarrels Director of Photography - Omar Lagda Post Producer - Matthew Rosenfield Edited by - Travis Greene Creative Director for Paris Hilton - Marc Duron Infinite Icon Experience Team Principal Designer & Executive Producer - Erik Anderson Creative Producer - Vanessa Johnson Lighting Programming & Operation - Kai Colucci Stage Manager - Justin Trotta Technical Directors - Clear All Visuals Stylist - Sammy Kassaie SFX / Laser Programmer - Jeremy Glassman Lighting & Video Vendor - PRG North America Custom Fabrication - ShowFX! Fort Houston Staging - All Access Infinite Icon Experience Dancers - Matt McCall, Michael Ramos, Michael Metuakore, Blake Varga, Ned Zaina, Jian Pierre-Louis Concert Creative & Production Creative & Show Director - Mikey Minden Musical Director - Kevin Teasley Concert Capture - Huffman Creative Tech Producers - Dave Rosen, Chris Salzgeber Production Manager - Nick Herscha Director of Photography - Rachel Hastings Adair Technical Director - Eric Helton EICs - Jack Lavey, Bill Mim

We had the opportunity to work on @parishilton ‘s ‘Infinite Icon: A Visual Memoir’ alongside @11.11media Media , @bruceydrobertson and @iamjjduncan , capturing Paris Hilton’s one night return to the stage. The film traces Paris’ music journey from childhood dreams to creative reinvention, blending concert footage, archival, and never before seen home videos and interviews. Handling the live concert portion for this film was a special and unforgettable experience for our team, and we are grateful to have played a part in bringing this story to life. Watch the full trailer above.

A few highlights from this incredible show. From building the entire infrastructure from the ground up, creating our own wifi solution, and coordinating five teams across the globe, every detail came together to capture every second of this record-breaking livestream. Make sure to check out the full show now. Link in bio.

Some projects stay with you forever, and Tiësto’s live performance at the Pyramids of Giza was one of those nights for our team at @huffmancreative . As lifelong fans of electronic music, being part of Tiësto’s return to his trance roots was a true honor. Teaming up with @AllArtistAdvancing and @atlanticcrecords , we helped bring this historic show to life and set a new record for the largest Twitch DJ stream ever. Pulling off a live broadcast in the middle of the desert was no small feat, and huge thanks to @brian_r.o_dickson and @bglazen for making the impossible happen. We’re grateful to @bo_basic and @baetovin for trusting us with this project, and to the entire @ventourstudio team for capturing every moment and crafting an incredible YouTube edit. If you’re planning your next live stream, make sure to hit us up! Full credits below. Artist // @tiesto Artist Management & Show Concepting // @bo_basic Agent // Paul Morris Production Director - Bart Roelen // @bart_roelen Tour Manager - Pat Brown // @thepatbrown Production Manager - Ruud de Deugd Light & Set Designer - Ian Tomlinson // @iatomlinson Light Operator - Josh Gregoire // @joshgregoire_ Audio - Memet Ekici // @memett.ekici , Manfred Kedde // @mkedde Audio Recordings - Memet Ekici // @memett.ekici SFX + Pyro Designer & Operator - Marcel Koeter Laser Designer & Operator - Kevin de Been // @kevin_de_been_equinoxe Laser Techs - Hugo Bunk // @hugo.bunk , Jeroen Winnubst LED Engineer - Tom Haagmans Director // @ryanhuffmann Production Company // @huffmancreative Executive Producers // @ryanhuffmann @katie.sarrels Tech Director @filmplaymedia @brian_r.o_dickson Producer // @bglazen , @thinkmediastudios Social Team & Youtube Video // @ventourstudio Video Directors // @nanokalataa @viztron Camera Operators // @viztron @edubastus5 , Kiro Ehab // @kiroehab_ , Omar Waled, Andrew Tarek Drone // Ahmed Zidan Photographer // @nanokalataa Editor // @nanokalataa Intro Editor // @viztron Label // @atlanticrecords Project Manager - Gavin Ryan Marketing - Ranya Khoury & Gavin Ryan Producer (Egypt) // @ahmed.asker0007 
Production Coordinator // @roaaaaash Rental Company Owner // mosaamostafa @sm1164344

Some nights are bigger than the show itself. All the work, the collaboration and the energy behind the scenes come together in a way you can feel. Teaming up with @allartistadvancing and @atlanticrecords we brought Tiësto’s return to trance to a truly historic place. Tiësto live at Pyramids for Giza, one unforgettable night that broke the record for the largest Twitch Stream of all time. Watch the full show, link in our bio.

It’s been two years since we opened the doors to our office on Larchmont, a space that has become a dream come true. The goal was never just an office; it was to build a place where community could take shape and relationships could grow. That vision has only been realized through the people who have filled this space, shaping not just our work, but the culture of @huffmancreative . As we look ahead, our focus is on nurturing this community and strengthening the foundation we’ve established. Thank you for being such an essential part of this journey. I can’t wait to see what we’ll keep building together. 📸: @mathildelaprte