Ioannes (
@ioannes.eu ) has never really moved with the rhythm of the industry.
Founded in Paris in 2019 by Johannes Boehl-Cronau (
@johannesboehlcronau ) and now rooted in Berlin, the brand has built its identity on precision, sensuality, and a kind of emotional restraint that doesn’t need to announce itself. His work blends sharp tailoring with softer, instinctive elements, pulling from memory, art, and personal references rather than trend cycles.
There’s always been a balance in ioannes, between control and feeling, structure and fluidity. But with Apokalypsis, that balance shifts into something more decisive. Not an ending, but an unveiling in the original sense of the word. A moment where Boehl-Cronau steps away from the traditional fashion system entirely, rejecting the constant cycle of shows in favor of a slower, more intentional way of working.
In our interview with Ioannes, now live on Archived Dreams’ YouTube channel, we go beyond the surface. Not just a standard Q&A, but a closer look at the mindset behind the decision to step away from fashion shows, and what comes after. Through the conversation, he speaks on recalibrating the brand, redefining success outside of visibility, and building ioannes as something more than just clothing.
As Archived Dreams, we also had access to exclusive moments and insights that don’t usually make it into the public narrative, fragments of thought, process, and intention that reveal where the brand is actually heading.
You can watch the full video live now on Archived Dreams YouTube channel with the link in bio
What are your thoughts? 💭
Directed / Produced by
@https1ynn
Videography by
@ckvinart
Cover picture by
@nils_uha 
