We can't believe Day 3 of #HOWdesignlive is here already! We hope that you have enjoyed these three days of unforgettable programming.
How are you making the most of every moment?
Welcome to Day 1 of #HOWdesignlive in Denver!
This year, the theme of the event is a trio of words that truly articulate what we hold dear, and do best, at HOW Design Live:
▶️ INSPIRATION.
▶️ IDEATION.
▶️ INNOVATION.
That trio is at the core of the entire creative process—and the best part of HOW Design Live is that you can see it happening in real time within you!
Get ready to be inspired. Get ready to ideate. And get ready to innovate. Enjoy your experience here in Denver.
A message from Amy Conover, #HOWDesignLive Show Director:
"Thank you to our speakers, sponsors, partners, and ambassadors. And finally—and most importantly—I want to thank you. Every single one of you. I’ve said it a million times, and I’ll say it a million more: There’s no HOW Design Live without you, the passionate community that makes it all go round.
You inspire us every year and your feedback helps us create your HOW Design Live. If you participated in the event, you should be receiving an email with a survey very soon. I want to hear from you, what you loved, what you didn’t love quite so much, so please take a moment (or several) and fill it out.
It’s been an honor to create this show once again for you. I hope that you had safe and healthy travels back home, and I look forward to seeing you all again next year -Amy"
The London studio @Ragged_Edge is all about challenging the status quo—and that’s what co-founder @MaxOttignon is coming to #HOWDesignLive 2024 to do on Sept. 25.
As Ottignon describes his session, “Things Will Never Be the Same Again”: “In an era where creativity has been commoditized in service to algorithms, #AI and apathy, it’s all too easy for branding to lose its way. But those brands that commit to difference will be the brands that make the difference. It’s our job to help our clients, our teams and our work live up to that.”
To do so, Ottignon and Ragged Edge have developed a trio of principles designed around saving the craft—“tools that can embolden clients and agencies alike to keep difference at the heart of branding.” And Ottignon is primed to reveal them at HOW Design Live 2024 in Denver, which kicks off on Sept. 23!
Don’t miss game-changing sessions designed for the makers of culture with the power to change the game. There's still time to register. Use promo code SARFIS10POFF to save an additional 10% off! 👉 Link in bio!
At a creative conference like #HOWDesignLive, AI might seem like the elephant in the room. And that’s understandable, because industry-redefining tech doesn’t exactly come around every day … and, well, all that industry-redefining-ness can be daunting.
🐘 But that’s the thing about elephants in the room: You’ve got to talk about them. Because when you do, you begin to understand them—and just maybe their possibilities, too.
For HOW Design Live in Denver, we’ve assembled a series of talks dedicated to design’s most pressing topic from a variety of perspectives. Here are three such speakers and sessions that will be wrangling the subject when the show kicks off on Sept. 23!
Don't miss:
🤖 AI and Creativity: Balancing AI's role as a Tool With Human Creativity and Originality, with EOP Media founder/CEO Angelia McFarland @am_mcfarland
🤖 9 Insane AI Use Cases Every Business Leader Needs to Learn Right Now, with computer scientist and entrepreneur Ronsley Vaz @ronsleyvaz
🤖 Unleashing Creativity: The Synergy of AI and Design, with CRZY Strategy + Design Studio founder Stephen Gates @sdgates@crzy.design
View the full schedule at the link in our bio!
Are you ready to make a lasting impression at HOW Design Live? Join us for the Tuesday creative break hosted by @AccentOpaque !
Register for this hands-on event in the Ellie Lobby to emboss your own custom Accent Opaque notebooks. You'll also receive an embossing kit and notebook to take home as a keepsake. And if you're a fan of Accent, keep your eyes peeled – you might just bump into some familiar characters!
#AccentOpaque #EmbossLikeABoss #HOWDesignLive
It’s too crazy.
My boss will never go for it.
What if I get laughed out of the room?
💡 We’ve all had lightbulb moments that we extinguished out of self-doubt before they ever had a chance to see the light of day. Which is a shame—because they could have been illuminating and impactful ideas had we only known the best way to present them in their true power.
And that is why we’re so excited about Kim Vandrilla’s 2024 HOW Design Live session, “Lil Ideas, Big Impact: How to Turn a Creative Spark into a Vision the Whole Business Can Rally Around.”
In her talk, @Kimmmeow —head of creative, wellness brands, at Clorox—promises to leave attendees with:
✔️ A hands-on framework for deciphering an idea’s viability
✔️ How to position and present your ideas for maximum business impact
✔️ Strategies for gaining buy-in from key decision-makers
✔️ How to keep the creative spark alive even when you hear the dreaded “no.”
Learn how to go from idea to inspired reality. Register for HOW Design Live 2024, Sept. 23–25 in Denver, today. Use promo code SARFIS10POFF to save an additional 10% off 👉 Link in bio!
Market shifts. Industry implosions. Corporate restructurings.
There’s a lot we don’t have control over when it comes to our careers. But there’s one thing we do have agency over: How we strategically plan for it all. And that’s what executive coach Caroline Ceniza-Levine, Dream Career Club, is coming to #HOWDesignLive in Denver to teach us on Sept. 24.
In “Getting to Next,” Ceniza-Levine will empower us with strategies to clarify our next career steps, identify gaps and actions to take, and craft a path to enlist critical supporters, such as senior leaders, along the way.
Register today and use promo code SARFIS10POFF to save an additional 10% off ➡️ link in bio
At his eponymous studio, Alex Center has worked with iconic mainstays like Apple and New Balance, and viral startups like Liquid Death, Magic Spoon and Kin Euphorics. Long before that, he spent a decade at Coca-Cola, where he spearheaded all things vitaminwater, Powerade and smartwater.
@TheAlexCenter is no stranger to building billion-dollar brands—and he’s no stranger to #HOWDesignLive, either. Before he became an industry leader and audience-favorite speaker on the HOW stage, he was an attendee of the show.
And this year, he’s coming to Denver to present an all-new session at HDL 2024: “Finding My Center,” in which he’ll riff on 15+ years of building iconic brands, and leaving his in-house gig at Coke to launch @CENTER .
If you’re wondering how Alex went from watching keynotes to delivering them, it’ll become obvious when he hits the stage on Sept. 24. Don’t miss out on your chance to hear some of the best advice from the industry’s best leaders.
Register today and use promo code SARFIS10POFF to save an additional 10% off 👉 Link in bio.
💽 💻 Data is a loaded word.
We often think of it as usurping creativity, putting values on aesthetic decisions that can’t be objectively measured, and design by committee—and, well, that all may sometimes be the case.
But! There’s a better way to work with data to make it work for you. And in “Test to Learn, Not to Win: How to Use Data to Drive Design and Effectiveness,” that’s exactly what Fred Hart is going to teach us at #HOWDesignLive 2024.
As the creative director and brand strategist details, “We'll examine principles and processes for consumer testing that can lead to invaluable insight, better work, increased design effectiveness—and ultimately more client success.”
In the often risk-averse corporate world of today, data is a critical element of decision-making—and so the more you can work with it and master it, the better off your career will be in the long run.
Don’t miss your chance to learn from Fred Hart and the rest of the best and brightest minds in design today! Check out the conference schedule at the link in our bio!
