Many of the details of BERO are inspired by Tom and his story, starting with the crest on the can.
The fish and it’s accompanying filigree are an homage to the coat of arms of the Royal Borough of Kingston Upon Thames, Tom’s hometown. The trout itself a symbol of humbleness and humility.
Seeing the pint half-full, the 50/50 split design of the brand expresses its duality of modern and classic; experience and taste; culture and craft.
The cans launched with a rich palette of colors born from the crests and flags of London boroughs, contrasting in enamel finish and color with a princely tone of metallic gold.
Product Photography - @grahampollackphoto
We are incredibly grateful and proud to launch @berobrewing into the world this week. The response has been incredible.
A huge thank you to our leading man @tomholland2013 for trusting us to bring his vision to life and @therealjohnherman and @jackiewidmann for guiding us along the way.
Please enjoy irresponsibly!
Full case study at center.design
Lifestyle Photography - @jack.bool
Product Photography - @grahampollackphoto
Campaign Direction/Production - @somethingspecialstudios
From routine to ritual.
As @quip expanded beyond a single hero toothbrush, the brand needed to do more than just sit on a shelf. We designed a system that brings clarity across categories while elevating the entire lineup into something cohesive and desirable.
We repositioned quip beyond oral care, framing it as a gateway to overall health, turning everyday oral care into something you actually look forward to.
This is the next chapter for quip, a brand that changed the conversation once, and is ready to do it again.
Full case study at center.design/quip
Quip Sans built in partnership with @burn.type
Type and Copy with @thomaspok
Type, but make it quip.
We took the geometry and softness of quip’s original wordmark and turned it into a custom typeface, transforming a single logo into a living, breathing voice. The result is a Bauhaus inspired typographic system that carries consistency across every touchpoint while giving the brand room to flex, scale, and express itself in new ways.
We also introduced a complementary shape language drawn from the products themselves to create cohesion across packaging, digital, and retail.
Quip Sans built in partnership with @BurnType
Type and Copy by @ThomasPokorn
Meet the fresh new quip.
A decade after redefining oral care with a single toothbrush, @quip had grown into a full ecosystem of products but its brand didn’t have the tools to keep up.
We worked with the quip team to build a flexible, expressive identity system anchored by a custom typeface, Quip Sans, and carried across color, layout, packaging, and tone of voice. Designed to scale, flex and make you feel as good as the products themselves.
Quip Sans built in partnership with @burn.type
Strategy and copy by @thomaspok
Original branding by @ginlane
Future fatherhood starts today.
SwimClub is built to support male fertility by targeting the four key sperm parameters: count, motility, morphology, and DNA integrity. Backed by science, formulated with the right doses, and designed to guide men on their journey to fatherhood and beyond.
Our branding balances the rigorous scientific formulation of the most comprehensive male fertility supplement on the market with the tender and warm humanity of the vulnerable process of creating new life.
Full case study at @center.design
Packaging renders by @lideborg
Brand voice and copywriting with Fern Diaz
Brand with @Squaredcirclesco
One small step for man.
@swimclub___ gives men the tools, confidence and support to own their reproductive health and take an active role in the conception journey.
Our identity takes cues from DNA sequencing and the tiling of an Olympic pool, where science meets sport and where you’re invited to dive into the gene pool.
Make your sperm count.
Introducing SwimClub, the first clinically formulated sperm performance supplement designed to optimize men’s fertility.
When it comes to fertility, men’s health is half the equation but rarely treated that way. Sperm counts have dropped nearly 60% since 1970 with men responsible for infertility in 50% of cases. Today, one in four men has below average sperm.
We partnered with the amazing team at @squaredcirclesco to build a brand at the intersection of swimming pool and gene pool.
Full case study at center.design/swimclub
Packaging renders by @lideborg
Copy in partnership with Fern Diaz
Brand in partnership with @squaredcirclesco
OFFF speaker announcement ✨
@thealexcenter is a Brooklyn-based designer and founder of @center , an award-winning branding studio. With a decade of experience shaping global brands, his work blends design and culture to build standout identities.
He’s also the co-host of @front.center podcast, where he shares insights on design, branding, and creativity.
📍 May 8-10 at @dissenyhub
🎟️ Grab your tickets in advance!
