Felipe

The rumors are true yall- THIS FRIDAY AT 9pm FOX TALE IS GOING TO BE FEATURED ON DINERS, DRIVE-INS & DIVES with GUY FIERI “Buns, Burgers and Bolognese” This trip, Guy Fieri’s diggin’ into burgers, Bolognese and more! There’s a husband-and-wife team in Sacramento, Calif., puttin’ their stamp on craveable Asian with prime-time pork dumplings and braised beef noodles. Then, a Palm Beach Gardens, Fla., bistro is mixin’ up a mighty meat sauce and pressing a righteous roast beef panino. And in San Jose, Calif., a mom-and-pop shop is servin’ plant-based faves, like the-bomb black bean burger with cashew queso, plus a funky fermented power bowl! Tune in to @FoodNetwork on Fri, April 10 at 9pm to catch our restaurant on #DDD We will be closing the kitchen EARLY this Friday night at 830pm so we can all enjoy the excitement down here to watch our episode at Fox Tale!! GET READY TO RAGE WITH US ALL WEEKEND LONG!! Ps, the other rumors are true too, @guyfieri is as nice as can be, a genuinely awesome person, and we’re so honored to have been given this opportunity. Thanks for all the love!!!! Huge shout out to the production crew from @citizenpictures for taking amazing care of us, making us feel completely comfortable and have tons of fun with us too. Give them all raises, they’re the best! Thank you to @marktheshark34 and @brandonfwalker from @mostlysportsshow for taking their chances on trying out some vegan food!! So great to meet yall!! And most importantly, THANK YOU ENDLESSLY to our amazing staff for helping to make this happen every day, and to all of our friends who came out to be a part of it!!! Never would have made it here without yall. And I ran out of tags so mega love to you @codalynn xoxo

It is incredible how much emotion and story you can convey in an 80 second video. Somehow Rob & Peter at 10Watt Pictures (@10wattpictures ) managed to capture and communicate so much of our heart and ethos at Fox Tale Fermentation Project. We are absolutely in love with this video they created for us and we are so pleased to share with all of you a little snap shot of life on Santa Clara Street. Rob & Peter are the founders and Producers at 10Watt Pictures - both with a long history in the film/sound/music industry. Like us, they have decided to branch out, taking their skills & knowledge to a place where they can give their unique perspective in a beautiful way. It was such a blast working with them, telling our story and showcasing why we do this. We hope you enjoy the video and make sure to give them a follow to see what else they create as their business grows. Any other businesses looking to have their story told? 10Watt is highly recommended. Words from the crew “Fox Tale’s beer and food is mind-melting, and their shop is a hospitable, warm environment that inspires creativity and relationships. We wanted to capture that, and introduce more people to this gem of a community.” We are flattered :)

We’re excited to share that Fox Tale will be featured on Check, Please! Bay Area this week 🎉 🤩 COME TO OUR WATCH PARTY IT'S GOING TO BE SO MUCH FUN!!! Tune in to see us on @KQED 9 this Thursday at 7:30 p.m., where local Bay Area foodies stop by to talk about what they love most about our restaurant! Prefer to watch online? You can find the episode at kqed.org/checkplease ✨ Link in our bio Make sure to check out the two other amazing restaurants featured alongside us, @thebywaterca and @pyeongchangtofu Thank you to @_pamelaaa_ you are so sneaky!! We'll forever be grateful to you for this exciting opportunity!!!! @plantculturasanjo all these years in the making watching Check, Please! with Rosie and Armando....here we are!!! ❤️

Introducing Bolita Rosa, 4.5% - Nixtamalized Pink Corn Lager brewed in collaboration & connection with Emmanuel @bolitamasa / @cafebolita . “How do you come up with these concepts?” It’s a question we’ve been asked since we first opened the doors at Fox Tale. The answer rarely changes. It always circles back to the same root: culture, and creating an environment where it can grow. Figuratively. Literally. Almost four years ago, we launched our lager program with a Blue Corn Lager called Drink Cultura. It wasn’t just a beer with corn. And it definitely wasn’t a “Mexican Lager.” It was a quiet declaration of my Chicano identity, something woven into the brick and atmosphere of this place. That beer carried the irony of living between cultures. The tension. The pride. The damnation and the salvation of it all. Over the years, we brewed different expressions of malted corn. Each Cultura had its own voice. Its own shade across the kernels. But something lingered, a feeling that the story wasn’t finished. We had corn, but not maíz. Not the origin. We wanted maíz from the source. From Mexico. From the hands and spirits that understood it long before I ever touched a mash paddle. Meeting Emmanuel from Bolita felt less like networking and more like remembering why we started this in the first place. We talked about masa like it was family. About nixtamalization, the patience, the chemistry, the aroma of corn transforming. About how corn isn’t just an ingredient. It’s inheritance. So we brewed. Oaxacan Pink Corn (Bolita Rosa), nixtamalized, rinsed, coarsely ground, folded into the mash. The brewhouse smelled like a cocina. Like remembering the song that was sitting on the tip of your tongue. The beer that came from it is dense with unmistakable masa character. Dry, structured, lifted by Hallertau and Saaz. Easy drinking, but layered. New to me, yet familiar all the same. Thank you, Emmanuel, for trusting me with your maíz and your craft. I believe we accomplished what we set out to do. Creating culture through food. Creating community through culture. And somewhere in the process, I understand corn a little more now.

ICE is terrorizing communities through raids, murders, detention, deportation, and the constant threat of separation. In response, Fox Tale Fermentation Project stands in solidarity with immigrants, workers, and organizers resisting this violence and participating in the general strike tomorrow. During this time, we have decided that we will remain open as a space of refuge in downtown — a place to nourish, hydrate, rest, and gather. Providing safety and sustenance in moments of state violence is our political act. Fermentation reminds us that survival and transformation are collective processes. We take care of each other when systems refuse to. Come gather. Come rest. Come nourish.

Officially, please say hello to Michi! (As in the cute name for a kitty and short for Michelada) We are over the mooooon and he is @hoppypapi ‘s FIRST DOG EVER!! I’ve waited over 12 years since losing my precious Balooga so long ago, and I’m so in love with this dude it’s unreal, honestly healing. I think he’s a ChiWeenie. He’s 14 weeks old and he’s the best pup of all time.

Pic from Armando’s birthday dinner @acopiosj Happy Birthday old man!

SF BEER WEEK SCHEDULE @foxtalefermentationproject Come visit us, let me pour you a beer or two. Some in the family say it was always destined to be

Happy Vday to this babe face!

Me & Mom at the Fox Tale Fermentation Project Pumpkin Patch this past weekend

Save the date! 2 Year Anniversary celebration is Happening at the end of the month! April 26-28. We are planning some extra special pop ups, beer releases, food releases and BRUNCH. More details to be announced this weekend but I’ll rip the bandaid off and say we are SUPER STOKED TO INVITE @sharedcultures & @themicheladalady to our shop!! We would like to thank all of you for helping us make it this far. Let’s celebrate!!

Funky Brunch! An SF Beer Week Event. Sunday Feb 11 , 11AM til Sold Out! We will be opening early on Feb 11 for our first ever Funky Brunch! Come try out some funky fun food & drinks while jamming out to Funk Music from local DJs! Tentative Menu below call or email to make reservations! This will be a fantastic time 🤩 Kimchiladas, Beer-mosas & Mimosas Iced coffee with Fermented Cacao Syrup & Barley Milk Kimchi Waffle topped with Tangy Salad, Avocado, Sesame “Mayo” Sweet Topped Toast- Sourdough with Cultured Sweet Cashew Cream, Brûléed Bananas, Fermented Strawberry Preserves, Stout Syrup, Toasted Nuts Savory Topped Toasts Potato & Mushroom Hash with Vegan Hollandaise, Avocado, Kapusta, Kale Fruit Salad with Fresh Herbs Funk Bowls