IN THE INTEREST OF DOCUMENTING

“ @his7promises “, an extension of my creativity, stripped down and explained. 🧠

You miss all the shots, you don’t take, I took mine. Concept titled, “Till death, we do art”, starring @afroasiatic Here, I feature Muna, A, a Johannesburg-based creative of Arab and Ethiopian descent. She is a huge admirer of fashion and overly passionate about art as a whole. The set design aimed to capture her in one of her elements.

You miss all the shots you don’t take, I took mine. Set in the early 1970’s, roller-skating and road-house chronicles. Featuring @mbbaarrhliii

You miss all the shots that you don’t take, I took mine. In frame, @el.biilly for @reeboksouthafrica 🪙

You miss all the shots that you don’t take, I took mine. 🪙

You miss all the shots that you don’t take, I took mine. 🪙 CARBON BROS UNPLUGGED x PALMS x M-DRIVE PARK-OFF JOHANNESBURG, 2026. 🛞

You miss all the shots that you don’t take, I took mine. 🪙 In frame, @macc_gee at the AMIRI SPRING/SUMMER 2026 LAUNCH in Sandton, Johannesburg. 🪙 There’s a quiet sense of introduction in this frame. The fourth installment — previously seen in black, green, and mustard — arrives in a bold red, continuing a design language that feels both considered and evolving. The jacket, detailed with pearl embellishments, feels like more than styling, hinting at an approach rooted in elevated streetwear. Classic varsity structure meets ornamental detailing, balancing heritage with expression. Finished with the signature NDO @nodaysoff_za mark, it carries a sense of continuity while standing firmly on its own. If this is a preview or a continuation of the trailer for the brand then the direction feels intentional. Familiar silhouettes reworked with a softer, more intricate edge.

You miss all the shots that you don’t take, I took mine. 🪙 Bumped heads with @el.biilly at the @sp5derworldwide x @adidasoriginals @adidasza FIRST THURSDAYS hosted by @shelflifestore 🕷️🩸🕸️

You miss all the shots that you don’t take, I took mine. 🪙 @sp5derworldwide x @adidasza : FIRST THURSDAY hosted by @shelflifestore 🕸️🩸🕷️ The @sp5derworldwide x @adidasoriginals Superstar bridges classic sportswear and modern rap culture. Originally introduced in 1969 as one of the first leather basketball shoes with the iconic shell toe, the Superstar later became a hip-hop staple after Run-DMC made it iconic in the 1980s. This collaboration with Young Thug’s Sp5der label reinterprets the silhouette through bold streetwear energy—bright colours, web graphics, and a Y2K attitude—contrasting the clean lines of the classic Superstar. The release came in two colourways, including a black and red pair that leans into Sp5der’s signature bold aesthetic. The pairs were recently showcased through a Sp5der pop-up at Shelflife and I found it quite dope, it was a scene where fashion, music, and community intersected, with live performances from @brotherkupa and a set by @unclepartytime_ adding to the atmosphere. A modern streetwear moment built on decades of cultural history. @adidasza @sp5derworldwide @shelflifestore

You miss all the shots that you don’t take, I took mine. 🪙 At @shelflifestore in Rosebank, @trendsbyafeez staged a pop-up not as a spectacle, but as the conclusion of a quiet build-up. The Incognito cap, previously seen almost exclusively on @mateki2shoes , an associate of the brand, circulated without explanation. Its limited visibility created demand before any official release was announced. The Incognito cap features embroidery on the side. The sides read: “IF YOU SAW ME, I WAS NEVER THERE.” A statement that plays with anonymity and presence, visible, yet intentionally untraceable. At the pop-up, the brand’s founder, Afeez Amao @trendsafeez arrived alongside affiliates, @tobiasfromtrends , @tyla300 and @dawit.abraham moving as a unit rather than as an individual. The gesture suggested collective identity and structure, something possibly informed by his time working at @dailypaper . The way he moved echoed how @papaghana built relationships with people in South Africa and formed a community around the brand — a feeling that was present throughout the pop-up. The activation extended beyond the cap. The people that came were invited to bring any clothing item of their choice, whether old or new to have it printed on-site with one of two messages: “WHO ARE YOU? +2724-010-2024 CALL NOW FOR CONSULTANCY” and “IF YOU SAW ME, I WAS NEVER THERE.” A thrifted R10 shirt and a R1000 piece were treated with equal value — once printed, both carried the same weight through the shared message, which I liked a lot. Production happened in real time. The people waited as their pieces were printed in front of them and left with finished pieces immediately. The process was visible, immediate, and personal. The pop-up functioned less as a conventional product release and more as a cultural gesture, using clothing as a carrier of message, and message as a tool for movement. I managed to print on two pieces for myself and purchase the Incognito cap in the green camouflage design. (circa 2024) 🪙

You miss all the shots that you don’t take, I took mine. 💐

You miss all the shots that you don’t take, I took mine. THE 𝙅𝘼𝙎𝙊𝙉 𝙅𝙊𝙃𝙉 STORY: “VIA LUCIS” 🪙