Fueled by hops. Powered by pixels. 🏆
What happens when you mix NASCAR energy, a custom Hinge Digital race car, and a splash of Digit ALE attitude? You get a high-octane ride that’s built to turn heads.
We started designing in AI then brought it to life with full CG textures and animation. From there, we teamed up with @a.to.the.n Andrew Nawrot at Deepfield to push it across the finish line with final rendering and compositing.
Logos flying. Hops blazing. Pure speed.
This is what happens when craft, tech, and a little bit of chaos collide.
Hit play and take it for a spin! #NASCAR #Animation #CG #AI #HingeDigital #Deepfield #PostProduction
Hinge Digital turns 17!
From humble beginnings to collaborating with brands like Nike, Adidas, Airbnb, Kohler, Starbucks (and many more), it’s been an incredible ride and we’re just getting started.
To celebrate, we created a fun AI muppet-style short featuring our founders, Alex & Roland, sharing a bit of the journey—where it all began and how far we’ve come.
Check out the video, give it some love, and celebrate with us!
Got a project in mind? We’d love to partner—reach out anytime.
Cheers to 17 years of storytelling, creativity, and amazing collaborations! #hingedigital #anniversary #production #postproduction #video #ai #creativestudio #muppets
Behind the scenes on Xbox Elite Cereal 🕹️🥣 This spot came together end-to-end—from producing the live-action shoot to designing an all-original character and compositing him seamlessly into the footage in post.
We captured a full motion-capture performance, then brought it to life with CG animation, VFX, and finishing—plus full product replacement on the cereal boxes and CG replicas of the Xbox Elite controllers.
Inspired by classic ’80s and ’90s cereal commercials, we leaned into bold energy, playful performance, and a nostalgic tone—with a modern twist for today’s gamers.
Built with our friends at Mutiny, Executive Creative Director Noah Eichen and DP John Frost. 🎮✨
#BehindTheScenes #MotionCapture #VFX #CGAnimation #LiveAction #PostProduction #Xbox #HingeAnimates #CreativeProcess
Behind the scenes with Buck! Before Buck ever stepped into live action, we started with character development—defining his personality, look, and movement to make sure he felt approachable, trustworthy, and unmistakably Buck.
From there, Hinge Digital took the project end to end—producing the live-action shoot, designing and animating the CG character, and seamlessly integrating Buck into the footage through editorial, compositing, and finishing.
Meet Buck, SmartAsset’s new brand ambassador for smarter money decisions, created in partnership with Marketing Architects and the brand.
Shot on location in and finished in Portland. Directed by Rob Bauer. #BehindTheScenes #CharacterDesign #CGCharacter #LiveAction #VFX #PostProduction #BrandMascot #HingeAnimates
🎥🔥 Check out our latest campaign with NW Natural.
This spot was all about smart CG + seamless storytelling. We explored hologram-style looks for the home, then transitioned into photo-real CG houses and assets integrated with live action footage. Shot on location in Portland, Oregon, with an on-set VFX team to ensure a smooth handoff into post. We seamlessly blended live action shots with stock footage and unified everything in color correction so it all feels like one world. From script to screen, the campaign highlights why choosing natural gas in new homes matters—brought to life through thoughtful visuals and polished finishing.
Big thanks XO Agency and director Slater Dixon for the collaboration.
#hingeanimates #integration #vfx #broadcastcommercial #postproduction #creativecollaboration #hingedigital #naturalgas #onsetvfx #editingvideo #videoediting
Hope everyone had a sweet Valentine’s Day weekend 💘
Here’s a little creativity and AI love from Hinge Digital.
#ValentinesDay #CreativeStudio #AICreative #DigitalStudio #HingeDigital
What a great 3 days in San Francisco, filled with coffees, screenings, and lunches with good ad friends! We capped it off with a very happy hour at The Old Ship. Thanks to the awesome local creatives and producers who joined us from around the Bay, and to Ryan at @knockitoutmusic for co-hosting! 🥳 @oldshipsaloon #sanfrancisco #advertising #commercialproduction #cg #vfx #animation #liveaction #musiccomposition #hingeontour #hingeanimates
✈️🌁🎬 I’m thrilled to be back in the SF Bay Area (my old stomping grounds) for a few days this week to catch up with our brand, agency and studio friends over coffee, screenings and happy hours—with Ryan Nach from @knockitoutmusic . If you’re in town and want to meet up, let me know!
#sanfrancisco #bayarea #animation #production #cg #vfx #liveaction #hingeontour #portland #hingeanimates #musiccomposition @hingedigital
Meet Buck, @smartasset 's newest financial pro and your guide to smarter money decisions! Hinge partnered with Marketing Architects and Director/DP Rob Hauer, filmed the live action in Oregon, designed and animated Buck, completed editorial, compositing and finishing in Studio. #smartasset #marketing #oregon #portland #money #hingedigital #animation #brand #character #mascot #liveaction
We’ve been busy tidying up tabs!
Hinge Digital jumped in with roto and product cleanup for two new What’s In My Tabs? episodes with Google Chrome partnered with Pyramyd Studio and Martin Agency. We enjoy clean frames and fun stories! #cleanup #hingedigital #google #teamwork
The best way to kick off the week in Chicago is with good friends, celebrating the work and sharing crazy production stories at the bar! 🥳🍻🎬 @hingedigital@knockitoutmusic@durablegoods@rodeoshowproductions #hingeontour #aicp #aicpawards #chicago #productioncompany #animation #cg #vfx #advertising
Awesome to be back in Dallas for a few days to spend time with our TX friends & colleagues in and around the AICP show! 🎬🥂🍔 #aicpshow #dallas #advertising #creatives #hamburgerlunch #productioncompanies #animation #vfx #liveaction #postproduction #hingeontour @hingedigital 🎉
