This sizzle makes us feel things⌠and weâre not mad about it. Director Paul Santana doing what he does best.
Precision, texture, and just the right amount of slow motion⌠đŽâđ¨
@paulsantanadirector
Two new spots from director Alex Grossman for Lennox Commercial.
A sharp campaign built around humor, and the everyday decisions we face.
@flint_ag@lennoxair
A second spot from NYC DOTâs Vision Zero campaign, launched Nov 17 and created with our partners at Sherry Matthews, directed by Paul Santana.
This execution builds on a massive production effort: a 5-day NYC shoot, VFX, a flying dummy, 12 languages, stunts, stills, OOH and hundreds of assets deployed citywide.
Proud to help reinforce a message that matters: âYou canât rewind a crash.â
Sherry Matthews Group //Â @sherrymatthewsgroup
Agency Executive Producer // Angie Nelson @angiedew
Agency Producer // Destiny Dreher @desidre_oh_hey
ECD // Rich Terry @richterry360
Creative Director // Bina Chauhan Minier
Creative Director // Gretchen Hicks @hicks_gretchen
Account // Caroline Wallace @carolinerwallace
Durable Goods //Â @durablegoods
Director // Paul Santana @paulsantanadirector
Line Producer // Brad English @brad._.english
Producer //Â @soulstice_productions
EP //Â @mr_haniselim
Running with Scissors
Editor// Stewart Shevin @stewartshevin
The Stable Visual Effects
VFX // Joe Laffey
As we wrap up this year, weâre filled with gratitude for our incredible partnerships and collaborators. Hereâs to a joyful 2026 full of new adventures, big ideas, and shared success!
Happy Holidays from Durable Goods. ⨠Editor: Wesley Groves @quickvid
Congratulations to our Head of Production on her wedding weekend! Weâre so excited for you and Russell!
Swipe for a sneak peek of her wedding portraits! 𤍠đ
@10jaybee88
Please join us in welcoming Julissa Ramirez as Durable Goodsâ new Sales Coordinator.
Julissa brings a multilayered background in episodic TV and commercial production â getting her start as a PA and directorâs assistant before working alongside director Sonia Malfa for four years across roles including Associate Producer, Story Coordinator, 2nd Unit Director, and Photo Assistant.
For the past three years, sheâs also freelanced as a Production Coordinator on a wide range of commercial projects. Julissa is an active member of NALIP and has volunteered with both the Latin American Film Center and NewFest LGBTQ Film Festival.
Weâre thrilled to have her talent, experience, and energy on the team.
Swipe to see a little behind the scenes with Julissa. âĄď¸
On Nov 17, NYC DOT launched its new Vision Zero campaign â created with our partners at Sherry Matthews and directed by Paul Santana.
From a 5-day NYC shoot to a flying dummy, VFX, 12 languages, and hundreds of deliverables across the city, this was a true team effort. Proud to help bring an important message to the city: âYou canât rewind a crash.â
See link in story for full article. Swipe to see the dream team that made it all possible.
âSherry Matthews Group // @sherrymatthewsgroup
Agency Executive Producer // Angie Nelson @angiedew
âAgency Producer // Destiny Dreher @desidre_oh_hey
âECD // Rich Terry â@richterry360
âCopywriter // Bina Chauhan Minier
âArt Director // Gretchen Hicksâ @hicks_gretchen
âAccount // Caroline Wallace @carolinerwallace
âDâurable Goods // @durablegoods
âDirector // Paul Santanaâ @paulsantanadirector
Line Producer // Brad Englishâ @brad._.english
âProducer // @soulstice_productions
EP // @mr_haniselim
Running with Scissors
Editor// Stewart Shevin @stewartshevin
The Stable Visual Effects
VFX // Joe Laffey
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#DurableGoods #CommercialProduction #ProductionCompany
With Paul Santana, itâs all in the details. From meticulous lighting to precise camera angles his tabletop magic brings Jim Beam to life through every intentional frame. đĽ
@paulsantanadirector
On set in Brooklyn with Director, Dominque DeLeon and his amazing crew. We canât wait for you to see the final spot!
Director: Dominque DeLeon @mrdomdeleon
Line Producer: Alex Cirillo @alex_of_antandalex
DP: Pierce Robinson
Gaffer: Justyn Davis
EP/ Head of Sales: Roxanne Artesona @roxanneartesona
Production Associate/ Sales Coordinator: Rachel Evans @rachevans
Production Company: Durable Goods @durablegoods
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#behindthescenes #bts #onset #brooklynny #director #commercial #brand #setlife #productioncompany #adlife #advertising
