Atalya

@hey_atool

Brand Designer Visual identities with motion & feeling Taking on new projects +972 54 266 5850 More → @__atool__
Followers
70
Following
1
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15.08%
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Users Ratio
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Weeks posts
Royal Crown Cola Brand refresh for @rccolaintl The brief: Change everything. Just don't let anyone notice. At the centre of the label sits a hand-drawn portrait of Claud A. Hatcher, a pharmacist from Columbus, Georgia, circa 1905. Authenticity. Heritage. Quality. Individuality. ✦ Southern Slow. Since 1905 ✦ 🏜️ Grateful for the guidance & Logotype: @sagicarmi #royalcrowncola #brandrefresh #brandidentity #packagingdesign #illustration
9 1
1 month ago
Royal Crown Cola Brand refresh for @rccolaintl ✦ ✶ ✧ ✩ ✧ ✶ ✦ Rebranding drink heritage
11 1
1 month ago
Royal Crown Cola Brand refresh for @rccolaintl The brief: Change everything. Just don't let anyone notice. At the centre of the label sits a hand-drawn portrait of Claud A. Hatcher, a pharmacist from Columbus, Georgia, circa 1905. Authenticity. Heritage. Quality. Individuality. ✦ Southern Slow. Since 1905 ✦ 🌄 Grateful for the guidance & Logotype: @sagicarmi #royalcrowncola #brandrefresh #brandidentity #packagingdesign #illustration
17 1
1 month ago
From that time in Barcelona my love. The coffee place: La Central del Raval just moving around, between countries, working remotely. [[[[[[Jsyk ppl say digital nomad mum]]]]]]] getting used to new cafés every time. thanks to @hadarlozon for catching the right moment. She have the eyes for it. that’s it, nothing more to add ask if you’re curious, i’m friendly (i think) :) 🍁✨🧚🏼
16 4
1 month ago
Rebuilding Kfar Azza The Young Generation Neighborhood in Kfar Azza was hit the hardest on October 7th, homes destroyed, lives taken, and residents kidnapped from the very place they called home.
 The situation called for action, 
and for a clear vision to move forward. Inspired by the symbolism of a LEGO brick, building a vision shaped by optimism.
Each piece on its own, simple. 
Together, something much bigger.
A home. A community. A future. Brick by brick, hope becomes tangible. Rebuilding Kfar Azza is a fundraising project dedicated to restoring the Young Generation Neighborhood and bringing its people back home. Through storytelling, branding, and packaging, this vision took form, clear, visible, real. We’re excited to share that all the funds needed to rebuild have been raised.
Rebuilding can begin. Art Direction: @noabrosh2 @hey_atool Design Team: @barmizrahi 
 3D & Motion Design: @avishai_zalach Website Development: @hadar_lotan _Documentary Film_ Production Company: @kasatafilms Executive Producer: @barbaier Producer & Director: @YBerger Cinematography: @a.dubi Additional Production: @enosh_tzu Offline Editing & After Effects: @zivlitani Online Editing: @yan.dop Sound Mix: @barakvainer Participants: @rotemkoren , @roiy_netanel @Kfarazzafoundation 
 The LEGO Museum: @TheMagicbrick_israel 

 Big thanks: @alonfutterman @emynach
104 9
1 month ago
Rebuilding Kfar Azza The Young Generation Neighborhood in Kfar Azza was hit the hardest on October 7th, homes destroyed, lives taken, and residents kidnapped from the very place they called home.
 The situation called for action, 
and for a clear vision to move forward. Inspired by the symbolism of a LEGO brick, building a vision shaped by optimism.
Each piece on its own, simple. 
Together, something much bigger.
A home. A community. A future. Brick by brick, hope becomes tangible. Rebuilding Kfar Azza is a fundraising project dedicated to restoring the Young Generation Neighborhood and bringing its people back home. Through storytelling, branding, and packaging, this vision took form, clear, visible, real. We’re excited to share that all the funds needed to rebuild have been raised.💫
Rebuilding can begin.💙 Art Direction: @noabrosh2 @hey_atool Design Team: @cherrytabasco 
3D & Motion Design: @avishai_zalach Website Development: @hadar_lotan Documentary Film- Production Company: @kasatafilms Executive Producer: @barbaier Producer & Director: @YBerger Cinematography: @a.dubi Additional Production: @enosh_tzu Offline Editing & After Effects: @zivlitani Online Editing: @yan.dop Sound Mix: @barakvainer Participants: @rotemkoren , @roiy_netanel @Kfarazzafoundation 
 The LEGO Museum – @TheMagicbrick_israel 

Big thanks- @alonfutterman @emynach
207 20
1 month ago
Now out in the world under the @rccolaintl brand, if you come across one somewhere, send me a photo :) A fresh take on a familiar drink, built around flavour, colour, and small hand-drawn details that give each one its own feel. Each flavour lives in its own little world, simple, light, a bit playful. 🧃 — Design & Visual language: @sagicarmi & me Motion & 3D art: @tomermachloof Illustrations: @avigailart
8 4
1 month ago
Now out in the world under the @rccolaintl brand, if you come across one somewhere, send me a photo :) A fresh take on a familiar drink, built around flavour, colour, and small hand-drawn details that give each one its own feel. Each flavour lives in its own little world, simple, light, a bit playful. 🧃 — Design & Visual language: @sagicarmi & me Motion & 3D art: @tomer_motion Illustrations: @avigailart
9 3
1 month ago
One of the first posts on this new account. What you see here is me, in a small town in the middle of nowhere, in Yorkshire, Burton in Lonsdale. I’ll save you the Google, it’s not close to anything. I found myself there for a month, on Zoom with friends, working remotely, trying to get better, experimenting, testing, learning new software, writing new ideas. Super quiet. Super calm. Then London. For contrast. That’s it. 🐏
11 5
1 month ago
Every brand has a story. This one is built on tension. Two points. A beginning. A relationship. A plot that unfolds. Structure meets disruption. A strict grid, pushed just enough to break. Sharp serif. Clean sans. Drama vs clarity. Deep greens, quiet highlights, controlled contrast. Nothing here is random. Every element moves the story forward. — Design & visual language with @sagicarmi
11 4
1 month ago
a little memory from my time in Barcelona :) Basically, ppl call it digital nomad life, so I go with it. I find myself in new cities, as long as there’s WiFi. Laptop in my bag, graphic tablet in my suitcase. That’s it. If you’re curious about anything, ask And thanks to @hadarlozon for capturing it so simply and beautifully. 🌞
14 4
1 month ago
Every brand has a story. This one is built on tension. Two points. A beginning. A relationship. A plot that unfolds. Structure meets disruption. A strict grid, pushed just enough to break. Sharp serif. Clean sans. Drama vs clarity. Deep greens, quiet highlights, controlled contrast. Nothing here is random. Every element moves the story forward. — Designed language with @sagicarmi
9 3
1 month ago