Hands down one of my favourite things I’ve designed for bene. Since we transitioned into becoming a brand at the start of covid I’ve always wanted to make a pair denim jeans for bene.
The goal of releasing denim started within basic cotton trousers (our all rounders), more complex patterned trousers (our big ol rounders) and all the experiences, mistakes (and factories) in making those garments allowed me/bene to understand how we wanted to make denim.
We spent close to 8 months in R&D, with the initial releases in December 24 and May 25, selling out upon release and the black denim also selling out last month.
All leading towards the release of our core colours (indigo, black and light wash) this Christmas Day, alongside our final drop of the year.
Each pair is made using 15.02 Oz 100% cotton denim, domino stitching on the pockets and hardware/barracks to ensure each pair is made to last.
Might be biased but these jeans are perfect.
@beneculture
S/O to the design team @mollyaliciab@elijah.goodhall for helping with making these perfect.
