Our campaign for @thepalomashirt “You work hard but Paloma works harder”
A brand built on one elevated shirt that moves with hardworking women throughout their day. The campaign explores the multifaceted roles of women. Designed for mothers, professionals, creatives, this campaign moves product into perspective. The right audience isn’t just buying into a good white shirt, they’re seeing themselves in that role. The narrative sitting behind the image is the real strategy.
When the thinking is culturally aligned, it goes even further. Being reshared by the right platforms, contextualised by the right voices and gaining added media value, reaching further than just a good photo.
Ten years of Haus of Hyde. A huge milestone for us as a business and one that deserved the HoH touch. New decade, means new identity. Our new logo is a reflection of our creative values, merging timeless and trend, to remain forever relevant and withstand the test of time. Created by our talented in Haus Graphic Designer @sophparry97
We obsess over the details, because that’s where brands are truly built. If there isn’t a “why” behind every brand decision then really, why are you bothering?
She’s the wellness “it” girl, but her presence isn’t a fleeting moment, she’s in it for the long haul. Launching her glow up series on TikTok, Izzy became a beacon for young women who are committed to dedicating their time to self improvement, focusssing on being 1% better each day.
In a wellness world full of fluff, Izzy brings tangible action to the table. She curates small tasks, into your everyday routines, that lead to big changes.
Izzy reached out to Haus of Hyde because she was ready to level up. Determined and focussed, Izzy’s main goal is to share her knowledge with as many women as possible. Taking herself as seriously as her goals, meant levelling up with a full brand refresh.
We worked side by side with Izzy to align her future goals with how she was presenting herself to the world. Our founder, @leahmmeredith , met Izzy for a strategy session. Carefully curating TOV, guiding visual strategy and content plans that focussed on community, engagement and storytelling.
Izzy’s brand shoot stood out from others in the wellness space. We wanted to showcase Izzy’s approachable personality, because remember... “Hot Girls don’t Gatekeep”.
With her full rebrand, Izzy was ready to up level and tackle her next set of goals head on. Since then, @izzyutterson is a top wellness contributor for @favestheedit , has been featured in @sheerluxe , launched a glow up edit with @thebridalbeautycompany , worked with @bootsuk , @humantra@hollandandbarrett been a guest on on @weareladieswholaunch and hosted many talks for businesses across the UK.
We are so grateful to work with @frankiebridge across all of her event coverage, from concept to delivery.
The main difference with Frankie is she trusts our vision, meaning concepts can evolve and elevate each time we work together. Storytelling is key for content in 2026, making it less about strong visual aesthetic and more about the why.
@glamouruk Women of the Year Awards
@britishfashioncouncil Fashion Awards
@britishfashioncouncil Fashion Awards
@prideofbritain Pride of Britain Awards
Introducing the Haus Handbook. Based off of our founder’s, @leahmmeredith , habit of keeping many little black books, filled with ramblings, references and ideas, we’ve refined it all into handy insights, to guide, influence and inspire your creative decisions and give you the HoH edge.
Issue one: The go-to resources every creative should be using.
Save for Later
Pre event content... does it matter? Short answer... Yes. We work with talent to strategise their event opportunities into furthering their personal brand goals.
At its most simple, its elevated, editorial style image and video that you can use across your feed to showcase your style.
Working with us, means it’s more than that. These moments are strategised to leverage your future goals. We work alongside the stylist and glam teams to guide the final look based on what attracts the right eyes, to get you noticed.
That’s end to end, concept to delivery. Working across art direction, prop sourcing, photography, videography, behind the scenes capture and creative treatments. Our multi use assets are designed to thrive across brand comms, press & social. These are the moments you should be leveraging.
Do you follow a disciplined colour strategy when building your brand?
Colour can become symbolic. Once meaning is trained, a single colour choice can communicate mood and message. This is where colour starts doing strategic work. Think of all of the brands you can instantly recognise by colour.
Which colours would you associate with these brands:
@rhode@merit@victoriassecretuk@hermes@jacquemus@gisou@favestheedit
At Haus of Hyde, props are prioritised with purpose. Guided by cultural relevance, trends, strategy, and layered references, each element is considered.
These visual cues position the work within the right cultural moments, signalling alignment with the right conversations, collaborators, and brands.
Pictures 2 and 5 are still one of our favourites.
Ten things I’ve learnt, being a Founder for a decade
1. If you don’t back yourself and your ideas 100% then no one else is going to
2. It’s ok that you don’t suffer with imposter syndrome. Use it to your advantage.
3. People management is the hardest part of the job. It’s a big responsibility and you need to keep working at being better at it
4. Running a business requires serious sacrifices. I don’t mean a few late nights and missed occasions with friends.
5. Your social media will always come last on the list. Just make sure you keep talking about what you can do. The right people will hear you.
6. People will tell you to do things differently. It’s important you don’t listen to them.
7. Some clients just aren’t worth your time and energy
8. Take it as a compliment when people try to replicate what you do. Don’t take it as a compliment when people straight up copy.
9. If you want something, take the chance and ask for it
10. Not everyone who starts with you, will finish with you
